59club USA

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We provide club/golf mystery Shopper Audits, Customer Satisfaction Surveys, and Training Services https://www.59clubusa.com/become-a-mystery-tester/

Calling those who have a passion for good service, an eye for detail and the ability to supply feedback in a positive and constructive way.

59club’s industry leading Golf, Social, Spa & Hospitality specific mystery shopping service, offers keen golfers, social lovers, food & hotel aficionados the chance to play golf or enjoy a spa/social club visit, hotel stay or dining experience at venues across U.S., Europe, the UK, Asia, and the Middle-East & Africa in return for providing detailed feedback based on their experience.

59club is a unique benchmarking company focusing on ‘Mystery Shopper’ audits and ‘Customer Satisfaction Surveys’ within the Golf, Social, Spa & Events industries. The feedback from our testers provides a vital role in what is reported back to our clients to help them to develop, improve and maintain a high level of customer service, in turn increasing their customers satisfaction, revenue and profits in the process.

09/30/2026

Industry Insights: Only 13% of golf clubs consistently complete an effective needs analysis. The best-performing clubs achieve 100%.

Discover how the TPC Network used independent benchmarking to improve sales consistency and achieve 16% average year-on-year membership sales growth.

Read the full case study here https://www.59club.com/tpc-network

Special thanks to Brittany Grebe and the TPC Network for sharing their story.

09/28/2026

Whether it’s improving the customer experience, developing the team, strengthening sales performance, creating greater consistency or simply getting a clearer picture of what’s really happening across the operation, customer experience data can provide the insight needed to identify where the opportunities are.

That’s where 59club comes in - we help golf clubs and resorts measure, benchmark and develop their customer journey, service and sales performance through objective data, detailed insight and targeted training.
Ultimately, it’s about understanding what’s working, identifying where opportunities are being missed, and giving teams the insight and tools to improve.

If you’re at Golf Inc. Magazine Summit., stop by booth #27, grab a coffee, and let’s talk about what’s happening across your operation.
Looking forward to seeing everyone at the Summit.

09/23/2026

Heading to Golf Inc. Summit? Come and see us at the 59club booth.

Discover how we’re using customer experience data to identify opportunities to improve service, sales and revenue performance at clubs and resorts across the USA.

If improving the customer journey, developing your team, strengthening sales performance or creating greater consistency is on your agenda, come and have a conversation with us.

See you at Golf Inc; Booth #27

09/16/2026

Heading to the Golf Inc. Summit this month? Come and see us at the 59club booth.

Whatever your priorities are right now, whether that's improving the customer experience, developing your team, strengthening sales performance, creating greater consistency or simply getting a clearer picture of what’s really happening across your operation, we’d love to talk.

59club helps golf clubs and resorts measure, benchmark and develop their customer journey, service and sales performance through objective data, detailed insight and targeted training and education.
The aim is simple: identify what’s working, uncover where opportunities are being missed, and give leadership teams and their people the insight, tools and support to improve.

As part of the Golf Inc. Summit, we’re also offering attendees a complimentary mystery shop, focused on whichever area is most important to your operation - whether that’s golf operations, F&B, lodging, membership, group golf, or event sales - providing a detailed insight into how the customer journey is being delivered and where opportunities exist.

Come by the booth, grab a coffee, and let’s have a conversation about your operation. Or, if you’d like to set aside some time during the Summit, drop us a message and we’ll get something in the diary.

Looking forward to seeing everyone at Golf Inc.

09/09/2026

Could a professional caddie program become your club's next competitive advantage?

Jonathan Smart, Chris Rice and Adam Marrow of Caddy Clubhouse explain how structured caddie programs can elevate guest experience, strengthen brand standards and unlock commercial opportunities.

Read the full article here https://blog.59club.com/elevating-the-caddy-industry

09/02/2026

Luxury retail isn't just about what you sell; it's about the experience you create.

Join Turtleson's Leighton Hart as he shares how leading clubs are using retail to elevate guest perception, increase revenue and strengthen their brand.

Read the full article here https://lnkd.in/e2wDHcNj

08/26/2026

Recruiting great people is one thing. Developing them and retaining them is another.

Sean Plunkett CMDip PGA of Global Talent Solutions explores the workforce challenges facing the golf industry and outlines the strategies clubs need to build high-performing teams that stay for the long term.

Read the full article here https://lnkd.in/eUgiuF-V

Learn about the Global Internship Initiative here https://lnkd.in/eyuAchjv

08/21/2026

What a way to kick things off!

The 59club USA Education & Networking Roadshow officially got underway at the iconic TPC Sawgrass, bringing together club leaders, golf professionals, and industry partners for a day packed with ideas, insights, and meaningful connections.

From Golf Operations and Food & Beverage to Retail and Club Management, the conversation centered on one shared goal: raising standards and creating exceptional member experiences.

A huge thank you to our incredible guest speakers and industry partners for bringing their expertise and energy to the room:

Bryant Shuford, PGA: Director of Partnerships, Turtleson

John Mousley, PGA, TPI, MPA, PGA Master Professional: Guest of Power Tee

Rachel Carter: Senior Director of Membership, National Golf Course Owners Association (NGCOA)

We want to sincerely thank everyone who joined us! Your willingness to share experiences, challenge ideas, and learn from one another is what makes this industry so special.

One stop down. The journey continues.

We’re taking the conversation, the connections, and the commitment to continuous improvement across the country.

Where will we be next? Stay tuned.

08/19/2026

41.1% of clubs are already using AI in their operations.

The digital specialists at Studio Graphene explain why AI isn't about replacing people; it's about helping clubs make smarter decisions, save time and enhance the member experience.

We're curious...

Where could AI make the biggest difference at your club?

-Operations & reporting

-Member communication

-Sales & marketing

-Guest experience

Leave your thoughts in the comments!

08/12/2026

97.8% Guest Experience. 100% Retail Experience.

See how Fairmont Banff Springs used objective benchmarking to uncover hidden opportunities, elevate service standards& achieve record-breaking guest satisfaction.

Read the full case study here https://www.59club.com/fairmont-banff-springs

Special thanks to Andrew Szewczuk and the team at Fairmont Banff Springs for sharing their story.

Address

Watkinsville, GA
30677

Website

http://www.59clubusa.com/

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