Develop the Magic, LLC

Develop the Magic, LLC Supportive travel educational products for agency owners & their teams—foundations, growth, and confidence without the overwhelm.

05/06/2026

Happy National Travel Advisor Day ✨

Today, I’m celebrating the travel advisors who show up with heart, curiosity, professionalism, and care.
🤍 The ones learning a new supplier platform after a full day of client work.
🤍 The ones rewriting an email three times because they want the tone to feel just right.
🤍 The ones calming nervous travelers, celebrating excited ones, and helping overwhelmed clients turn scattered ideas into an actual plan.
🤍 The ones who are building businesses, developing confidence, learning how to market themselves, navigating hard conversations, and continuing to grow even when the path feels messy.

This work is meaningful. It is detailed. It is emotional. It is strategic. It is service-centered. And it is so much more than “booking trips.”

To the travel advisors out there doing the behind-the-scenes work, continuing to learn, and showing up for your clients with care:

You matter. Your work matters. And the way you help people experience the world, connect with each other, and create memories matters.

Cheering you on today and always. ✨

05/04/2026
03/30/2026

Happy World Backup Day to my fellow travel professionals!

This is your reminder to back up the important pieces of your business before a tech issue turns into a full-blown crisis. Client files, workflows, forms, marketing content, training materials, photos, passwords, and documents all deserve a safe place to live.

A few minutes of prevention today can save a whole lot of stress later. Your future self, and your business, will thank you.

Just popping in with a reminder that the Develop the Magic listening surveys are live through March 31st. ✨  I’m gatheri...
03/26/2026

Just popping in with a reminder that the Develop the Magic listening surveys are live through March 31st. ✨ I’m gathering feedback and lived insight to help create more thoughtful, supportive, and inclusive resources for the travel industry for neurodiverse or LGBTQ+ travelers as well as those who have accessibility needs.

If you’ve been meaning to take a look, here’s the page:

These surveys support our advisor education resources, so professionals can better understand what helps, what harms, and how to plan in ways that feel respectful, practical, and human-first.

At Develop the Magic, I’ve created a series of listening surveys to better understand the experiences, needs, and perspe...
03/18/2026

At Develop the Magic, I’ve created a series of listening surveys to better understand the experiences, needs, and perspectives of travelers and the people who support them. (LGBTQ+, Accessibility, and Neurodiverse)

These surveys are helping shape future resources, training, and conversations in more thoughtful, inclusive, and human-centered ways. If you haven’t taken a look yet, I’d love for you to explore the survey page and share any survey that feels relevant to you or your community:

developthemagic.com/listening

Thank you for helping me build with more care, curiosity, and intention.💙

These surveys support our advisor education resources, so professionals can better understand what helps, what harms, and how to plan in ways that feel respectful, practical, and human-first.

Just popping in with a reminder that the Develop the Magic listening surveys are live. ✨I’m gathering feedback and lived...
03/12/2026

Just popping in with a reminder that the Develop the Magic listening surveys are live. ✨

I’m gathering feedback and lived insight to help create more thoughtful, supportive, and inclusive resources for the travel industry. If you’ve been meaning to take a look, here’s the page: https://www.developthemagic.com/listening

Your voice matters. And truly, thank you to everyone who has already taken time to share.

These surveys support our advisor education resources, so professionals can better understand what helps, what harms, and how to plan in ways that feel respectful, practical, and human-first.

At Develop the Magic, I believe better travel advising begins with deeper understanding.  That’s one reason I’m glad to ...
03/10/2026

At Develop the Magic, I believe better travel advising begins with deeper understanding. That’s one reason I’m glad to see the IGLTA Foundation and International Experience Canada highlighting the experiences of 2SLGBTQIA+ young adults in international work and travel.

For many young adults, these experiences are about so much more than tourism. They can be tied to identity exploration, confidence, connection, career growth, and expanded opportunity. They can also come with barriers that deserve more visibility and more thoughtful support.

This kind of research matters because it helps our industry move beyond good intentions and toward more informed, human-centered action.

If you want a more inclusive future in travel, tourism, and global mobility, I invite you to register for the webinar!

03/03/2026

✨Quick favor from my agency owner friends✨

If you’ve purchased the Core Framework Program (or any Develop the Magic resources) and it’s impacted your agency in a meaningful way, I would love to hear about it, and (with your permission) share your words as a testimonial/review.

Specifically, I’m looking for real-life insight on things like:
• onboarding & training consistency
• advisor confidence + skill growth
• fewer “repeat questions” / smoother systems
• stronger service standards + client experience
• any wins you’ve noticed in culture, clarity, or production

If you’re willing, drop a comment with:
-What you purchased
-What changed (or improved) because of it
-Who it helped most (you, your ICs, your systems, your clients)
-Optional: a specific moment or result you noticed

Short answers are perfect. A few sentences is plenty.

If you’d rather share privately, feel free to DM me. I’m happy to keep it off social and just use it for internal insight unless you explicitly say I can share it.

And on a side note, if you have suggestions or requests I'm always open to constructive feedback!

We’re doing a March listening project. 🏳️‍🌈🏳️‍⚧️Develop the Magic is updating our LGBTQ+ traveler education module for t...
03/03/2026

We’re doing a March listening project. 🏳️‍🌈🏳️‍⚧️

Develop the Magic is updating our LGBTQ+ traveler education module for travel advisors and agencies, and we’re collecting anonymous input from LGBTQ+ travelers (and supportive allies) to help shape the update.

We’re especially looking for insight on:
-what advisor support feels genuinely helpful
-what missteps to avoid
-privacy, communication, and safety-aware planning concerns that matter in real life

Please visit https://www.developthemagic.com/lgbtq-survey to learn more and take the survey.

If you know someone who may want to participate, please share this link thoughtfully.

Thank you!

Develop the Magic creates professional education resources for travel advisors. This survey supports an update to our LGBTQ+ traveler module by gathering real-world perspectives on what helps (and what harms) during travel planning and travel itself. We’re focused on practical, advisor-ready insig...

01/29/2026

Travel professionals - Which do you want more of this year: consistency, confidence, capacity?

01/27/2026

Not everyone needs the same level of support at the same time, so the shop is built like a “choose your own adventure” menu:

✨ Need a foundation? Start with onboarding structure.
✨ Need team growth? Add learning resources + tools.
✨ Need clarity? Grab a business tool that reduces decision fatigue.

Tell me where you’re at right now: Foundation, Growth, or Fine-Tuning?

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Wausau, WI

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