Find Local Customers Online

06/08/2018

Its a fact of life that competition for customers is heating up. But one fact is certain: your customers and would be customers are on Facebook!

And unfortunately your competitors are capturing them using Facebook advertising ....as we speak!

This is happening because there are almost 2 billion people on Facebook. Many people check in with Facebook multiple times a day. They see the ads. By not advertising the competition is essentially "eating your lunch" and getting share of mind and their offers in front of business that could have been yours.

I have spoken to some businesses who felt that if they didn't jump in they would NOT have a business soon. That is intense.

If your customers spend most of their time on social media, you need to make sure you are using it to grow your business.

06/08/2018

Have you ever visited a website and seen their Facebook ad shortly after that?

This is an advertising tactic called remarketing. Remarketing allows you to advertise to recent website visitors. This means that if someone visits your website, and does not purchase or contact you, you can re-engage them with Facebook advertising.

This is a huge benefit that can dramatically boost your conversions on Facebook.

It's a hot tip :)

06/08/2018

If you are a small business owner have you ever got messages and emails from people promising to get you to the top of the Google rankings? You might have paid for some of it. In my experience, many businesses paid but got no results.

This is SEO Search Engine Optimization. It works but the web is now a very competitive place and it takes money, time and discipline to use SEO to drive traffic and sales.

A few years ago I began to realize the benefits of paid ads. Something i always looked at with a jaundiced eye as why pay when you can do SEO work which I was excellent at?

I changed my mind. The paid platforms have now developed to teh point where building an audience gives you a way to reach your target customers insanely cheaply...AT ANY TIME.

If you are throwing your money away on newspaper ads, TV, radio, Yellow pages(!) book a strategy call to speak about it.

06/08/2018

Have you ever visited a website and seen their Facebook ad shortly after that? Some people get a little spooked by it but its easy to do on Facebook.

This is an advertising tactic called remarketing. Remarketing allows you to advertise to recent website visitors. This means that if someone visits your website, and does not purchase or contact you, you can re-engage them with Facebook advertising.

This is a huge benefit that can dramatically boost your conversions and sales.

06/08/2018

Facebook Ad Test: Conversion optimized vs Click Optimized (traffic)

In Phoenix, Arizona, Current Meditation is a meditation studio that aims to make mindfulness accessible to everyone. The studio’s meditation classes are led by expert guides who foster a supportive community atmosphere.

To test conversion-optimized ads vs click /traffic-optimized ads, 2 identical campaigns were created.

The first was optimized for clicks to the website so ads were delivered to the people most likely to click to the site. The second campaign was optimized for conversions so ads were , shown to those most likely to take the desired action ; in this case sign up for the offer.

Identical ads with a single distinctive image while ad copy promoted its free class deal. Target was people aged 25–60, living within a 10-mile radius of the studio, and who are interested in technology, traveling, mindfulness and health and well-being (VERY specific)

The team also created and targeted a Custom Audience of people who had viewed a content page on the Current Meditation website within the last 180 days and targeted them with the ad.

Results Conversion ads created 5X the memberships and 2.6x the leads.

Source: Facebook :)

06/08/2018

Facebook advertising is fast.

It drives immediate results. You can start reaching thousands of people today locally or worldwide. It can drive traffic and conversions that can grow your business.

Book a free strategy call today!

06/08/2018

Facebook Advertising is probably the cheapest form of advertising
You can literally spend $5 and reach 1,000 people. It does not make sense to spend more in Yellow pages, press ads, radio ads, tTV commercials, billboards or any other traditional media to reach them.
Book a free strategy call

06/08/2018

This may sound self serving however you are making a BIG mistake if you are not leveraging all the benefits of Facebook advertising. In fact you are losing money every day your business is not advertising on Facebook.

WHY?

Because your customers are spending hours on Facebook
- Facebook has almost 2 billion users
- 80% of all Internet users use Facebook.
- Even 65% of adults over the age of 65 use Facebook.
- The majority check in with page many times a day.

Regardless of who your customers are, they are using Facebook. And, they use it daily. They are waiting to be advertised to.

06/08/2018

With Facebook advertising you can reach your exact audience.
It is the most targeted form of advertising.

You can advertise to people by age, interests, behavior, and location.

If you really know your customers, you can use Facebook advertising to target and engage them.

If you start from scratch Facebook advertising will give you very clear insights as to who your visitors and customers are – which can make your marketing way better!

Book a free strategy call if you want to really grow your sales!

06/08/2018

Thank you to everyone who has liked my page! I really appreciate it and am glad people are finding value in my posts and what I offer!

Remember if you are interested in growing your business with Facebook ads I offer a free strategy call just message me and I'll send you a booking form link.

I help your business connect with your potential customers in a non-salesy way so they realize they'd be crazy to buy from anyone else!

10/16/2017

Interested in a freebie that will help your business?

I am launching a Facebook service to help you generate sales. Facebook is a proven business generator but the problem is who has the time to do it or who do you trust to do it for you?

So let me prove my worth for free by giving you results in advance with zero commitment.
I am thinking of giving away 2 things:

1) a page "Makeover" - optimization including images (value $300). Think of it as a complete marketing refresh!
PLUS
2) a Facebook "Takeover" where I run your FB page for 7 days at no charge. (value $300)

DM me if this is something that you might be interested in...but hurry I can't do this for more than a handful of businesses.

08/03/2017

Independent car dealers with no clear follow up process are letting money walk away every day. I have solved that problem.

Here are the facts (vs. opinion) based on published data mostly from NADA and NIADA.

78% of people who visit a car lot WILL buy a car
90% of them will buy within 1 week
When people revisit a dealer they close 60-80% of the time.
These revisits are known as be-backs.

So here is the really amazing stat!

90% OF USED CAR DEALER SALES PEOPLE DO NOT FOLLOW UP!

For whatever reason no follow up happens: Houston ...we have a problem.

Franchise dealers generally spend thousands a month on business development centres to try and reach these prospects. Independents not so much.

Let's work this through with some real numbers I got from a small dealer last week in MA to see what could happen.

The dealer had 130 unsold prospects last month.
If he could find a way to bring back 10% of them -13 people- the 60-80% closing rates means 8--10 more cars a month.
Their gross per car was ~$2,000 which means that's $16,000 to $20,000 additional per month. Not too shabby!

Have I made my case? Are most dealers are throwing money away? Of course they are!

I made it my mission to come up with a way to drive up revisits (aka be-backs), be 99% hands off for staff, personalized to the dealership and effective. I ended up with a voicemail message system for all unsolds which gets ~10% call back rate. They call YOU. No chasing. No voicemail. A live call. You have to answer the phone of course but inbound beats outbound every day of the week.

It also works in 3 other areas: a) to grow referrals from past buyers (data shows that 30% of buyers have someone in the market b) buying inventory locally without the chaos, competitiveness & cost of the auction and c) generating fresh UPs from your PMA.

Working with dealers now to grow their sales.