Lantz Consulting: Branding & Communications

06/11/2020

Summer is proving to be a journey for how brands market their products/services to stay relevant and send the right message. ⁠⁠https://bit.ly/2MQU6Qy
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No marketer would ever say they don’t care about cost savings, but the ability to pause and shift their spending matters more now that lockdowns are being eased.

05/18/2020

Email marketing is a strategy game. ⁠Adhere to the rules:⁠
-maintain a clean email database⁠
-purge inactive email addresses⁠
-grab their attention⁠
-engagement is key⁠
-test often⁠
-reputation matters⁠

04/25/2020

Keeping your organization relevant matters, but consider the message you should focus on right now.
-Utility. “Here is a product you need right now, and here is how you can get it.”
-Empathy. “We understand what you’re going through, and we’re here to help.”
-Community. “We are all in this together, and we are doing our part to bring this to an end.” Read the article from Ragan Communications https://bit.ly/3cLZBef

Brand managers that can help connect audiences with their community, provide comfort and share crucial messages about safety and solidarity can keep their names on the tips of consumers’ tongues. As the COVID-19 crisis has forced brand managers to abandon planned campaigns and find new ways to rea...

04/18/2020

Keeping brands in hibernation in the minds of consumers, marketers have taken action by taking on the challenge of doing what is right. Brands are engaging their audience, supporting their staff, and reaching out to the NHS frontline. Not only are the brands making a difference, but they are also keeping relevant, so when the pandemic is over, they can regain traction. Thank you, eos, Stanley Black & Decker, TELETIES, UGG, and many more!

From shoes to coffee, companies have started giving back to medical personnel to support them during the coronavirus pandemic.

04/13/2020

Is your brand truly customer-centric? Most brands claim to be customer-focused, but being customer-centric is different. It is listening and focusing on creating a positive experience for the customer by maximizing service or product offerings and building relationships that are not always can’t always be mapped to the bottom line, especially not in the short term.

04/11/2020

According to an exclusive survey of 849 UK brand marketers conducted by , 49% are ‘very’ or ‘somewhat’ concerned about their job security, while 6.1% have experienced a change in job status.⁠
⁠More than half (59%) say their position has been scaled back since the onset of the , and 55% working in smaller businesses are very or somewhat concerned about their job security. Marketers working in small business, how do you feel about your job security and stress level?

From fears over job security to heightened stress, the Covid-19 lockdown is impacting marketers both personally and professionally.

04/10/2020

Nostalgia, comfort, familiarity, the trends we are seeing as brands that were losing favor in our lives are now coming back strong to feed our souls as we .

Shoppers, moved by nostalgia and hunting for longer shelf lives, are returning to old standbys like Chef Boyardee and Campbell’s soup.

03/15/2020

Take the time to re-evaluate your brand to maintain a customer-centric focus of what matters once the recovery begins from this unprecedented time of Covid-19. Make sure your playbook is ready with the right message that attracts, teaches, and engages your target audience.

09/26/2019

So proud to be part of Envision2bwell powered by ShesIt

Tammy Williams is one of a growing number of women in tech. She founded and self-funded Envision2bWell which is taking a holistic look at wellness.

06/02/2019

An interesting read and theory about why connecting a fun experience (rides! theater!) to a product can attach a positive brand memory.

Shopping has always been about amusement. Now it’s going to be about amusement parks.

05/12/2019

Branding the menu to a new level; the latest example of promoting mass-produced food for monetization and reach.

Danny Bowien, the chef of Mission Chinese Food, has gone where few colleagues have, creating a special menu around a brand.

04/22/2019

Take 2 minutes to read how The New York Times, Mr. Cabrera, deputy off-platform director, is tasked with driving quality traffic from search engines and the importance of knowing what the audience wants.

Claudio E. Cabrera, who specializes in search engine optimization, describes how he keeps track of what’s hot in search and how that informs coverage — and what the limits are.