05/09/2026
Some drop-offs stay with you forever.
Last week, Coors Banquet & the KEG 1 O’Neal, LLC Ops & Sales Team also had the honor of delivering swag and beer to Sisterdale Volunteer Fire Department… and they invited us inside for a deeply moving tour of their station. What we saw wasn’t just trucks and gear. It was 50 years of quiet sacrifice from the 31 volunteers who have protected nearly 150 square miles of Texas Hill Country since 1975. Every time the pager sounds, they kiss their spouses and kids goodbye, not knowing if they’ll make it home for dinner, for bedtime stories, or ever again. They miss holidays, family moments, and rest… so the rest of us don’t have to. This video is for every volunteer who carries that weight, and for every family who waits. We’re proud to bring more awareness to the Coors Banquet's Protect Our Protectors program. Because these heroes give everything... the very least we can do is give something back.
Sisterdale VFD: thank you for your courage, your hospitality, your tour, and your 50 years of selfless service. 🙏🚒
