The Mann Group

The Mann Group The Mann Group specializes in retail growth strategies for specialty retailers and manufacturers.

The Mann Group specializes in retail growth strategies for specialty retailers and manufacturers (specifically in the outdoor, cycling, running, and snow industries). Some of our products include sales management and staff training, strategic planning, visual merchandising, marketing and branding assistance. Our clients range from single mom and pop shops to national mega-brands (Adidas Outdoor, Smith Optics, Marmot).

Why your best people keep doing everyone else's jobThere's a moment every operator knows: a cabinet door falls off mid-s...
08/25/2026

Why your best people keep doing everyone else's job

There's a moment every operator knows: a cabinet door falls off mid-shift, and you're the only one who grabs the screwdriver. Doing it once is no big deal. Doing it every week quietly trains you — and your team — to believe everything is your job.

In a recent coaching conversation I studied, a business leader kept undercutting his own authority mid-sentence: "I have a plan, but..." "I hope it works." Sound familiar? That hedge is the tell. It's the moment responsibility (the outcome you're on the hook for) and control (what you can actually act on right now) get tangled together — and untangling them is one of the highest-leverage things a leader can do.

I wrote up the full case study, with concrete takeaways for owners and for managers, on what to do when you're carrying weight you were never actually given the authority to move.

Read the full breakdown 👇 [link]

Every National Sales Manager has one: the rep who writes great orders and then vanishes. No follow-up, no sell-through s...
08/18/2026

Every National Sales Manager has one: the rep who writes great orders and then vanishes. No follow-up, no sell-through support, no help for the retailer who just bet shelf space on your brand.

We call him lazy. He's usually something else — the product of Hope Management, where leaders hope reps represent the brand well instead of ensuring it.

This week: what Hope Management actually looks like, why "he's a good guy" isn't a performance standard, and a 90-day audit you can run this afternoon to find out which one you're running.

Every established profession has the same institution — a governing association, a licensing board, a bar, a college of ...
08/11/2026

Every established profession has the same institution — a governing association, a licensing board, a bar, a college of medicine. They set standards, negotiate on behalf of the field, and keep decades of accumulated knowledge from disappearing. That work matters, and it only happens at scale.

But institutions are built to standardize, not to originate. Over time, the best ideas coming out of the membership get absorbed into a CLE credit, a CME module, a whitepaper — and the people who actually did the thinking move on. Members become consumers of the association's resources instead of generators of new ones.

A mastermind group solves a different problem. Small, non-competing peers at a similar scale, sharing real numbers and real failures with people who have no incentive to flatter them — and no institution to hand the insight off to. The ideas stay with the room that built them.

This isn't a new idea. Jefferson's Committee of Five drafted the Declaration of Independence with no charter and no budget, then dissolved once the work was done. Franklin's Junto ran for 38 years with no institution above it and built the first lending library in the colonies. Carnegie credited his own "master mind" of advisors — not his personal expertise — for his success.

We've spent years building this room for the bicycle, outdoor, and running industries. The same structural gap exists in medicine, law, finance — anywhere a real peer room hasn't been built yet.
What would it look like in your field?

Read the full piece 👇

🚲 80 Years of Retailers Helping Retailers 🚲This year marks the National Bicycle Dealers Association's 80th anniversary —...
08/05/2026

🚲 80 Years of Retailers Helping Retailers 🚲
This year marks the National Bicycle Dealers Association's 80th anniversary — eight decades of giving independent bike shops a place to stop competing long enough to make each other better.

For 27 years, Fred Clements led the NBDA and helped build what he calls his proudest achievement: P2, the Profitability Project. The idea was simple — non-competing retailers sharing real numbers, real mistakes, and real fixes with each other, functioning as each other's boards of directors.

The Mann Group was there from the start. Liberty Bikes was our very first client — and the shop that introduced us to the NBDA and Fred Clements. Dan Mann directed P2 for its first ten years, building it into three groups of 20 retailers each, with Erik Kugler helping shape the metrics that made it work.

Eighty years later, that same instinct — that retailers do better work when they stop trying to figure it out alone — is still the throughline.

Happy 80th, NBDA. Here's to the next 80. 🎉

Most team friction doesn't start with values — it starts with wiring. In this issue, we break down why some people show ...
08/05/2026

Most team friction doesn't start with values — it starts with wiring. In this issue, we break down why some people show up as themselves at work while others quietly perform a different version of themselves all day (and what that gap actually costs).

We dig into why a flat expression during deep, careful work often gets misread as disengagement — and lean on Susan Cain's Quiet to explain why workplaces built for the loudest voice in the room miss real insight from the ones thinking it through in silence.

Plus: the real fault line on most teams isn't personality — it's speed vs. precision — and the internal tug-of-war some people fight between the two every single day.

If you manage people, this one's less about theory and more about a working vocabulary for the friction you're already seeing.

I watched a dad at the pool let his toddler fall in.He didn't rush to grab her. He stayed close enough to be safe, far e...
07/28/2026

I watched a dad at the pool let his toddler fall in.

He didn't rush to grab her. He stayed close enough to be safe, far enough to let it happen.

She came up sputtering, surprised, a little indignant. And then she decided for herself whether she wanted to get that close to the edge again.

That's not neglect. That's one of the fastest ways humans learn.

Think about a golf swing. You slice a shot, you see it happen, and you make a quick tweak on the next one. No lecture required. Just fast, honest feedback.

Most adults in business don't get that. Consequences get delayed, diluted, or quietly absorbed by someone else before the person who caused them ever feels it. A missed deadline gets covered. A shortcut works out — this time — so nobody clocks it as a shortcut at all.

When that happens, the feedback loop breaks. And without it, there's no real learning. Just repetition.

As a leader, your job isn't to prevent every fall. It's to:
→ Notice when a consequence is trying to happen — and resist the urge to intercept it
→ Keep the environment safe, not risk-free
→ Name the data point out loud so it actually registers
→ Let people choose what they do with it
And it's not a one-time fix. Like the 10,000 hours it takes to build any real skill, this is a discipline you return to again and again — one caught consequence at a time.

The best leaders aren't the ones who prevent every mistake.

They're the ones standing close enough at the edge of the pool. Click the link in our bio to read more.

Who You Hire Now Decides Your FallLast week I told you to clear the closet — to finally let go of the employee who was n...
07/21/2026

Who You Hire Now Decides Your Fall

Last week I told you to clear the closet — to finally let go of the employee who was never the right fit. If you took that advice, you're now staring at an open seat heading into your busiest stretch of the year.

Here's the thing: most bad hires aren't bad luck. They're the result of predictable, avoidable patterns —

→ Rushing because the schedule is bare and the season is close
→ Hiring out of desperation instead of fit
→ Mistaking interview charisma for floor competence
→ Ignoring red flags because you need a body, not the right person

Before you extend an offer, run every candidate through four filters:

1️⃣ Is this a genuine culture match — or just someone who interviews well?
2️⃣ Do they have a track record of real productivity, or just activity?
3️⃣ Do they have stability — or a history of short stints and easy exits?
4️⃣ Do they have integrity — will they tell you the truth when it's inconvenient?

Hire on judgment. Confirm on the numbers. Within 6-8 weeks on the floor, your productivity metrics (sales per hour, units per transaction, conversion rate) will tell you if your read was right.

Clearing the closet was never the hard part. Filling that seat well — under pressure, on a deadline, with a season bearing down — is the real discipline.

The seat you fill in July is the team you'll lean on in November.

Struggling to make the call on an underperforming employee? This week's newsletter covers why delay isn't kindness, it's...
07/15/2026

Struggling to make the call on an underperforming employee?

This week's newsletter covers why delay isn't kindness, it's just slower pain.

Dan Mann walks you through what staying stuck costs your company, your sanity, and even the employee themselves, and why some of the most successful people needed to get fired first.

You were once "that generation" too.I cringe every time I hear a business owner sigh, "It's just this generation." As a ...
07/07/2026

You were once "that generation" too.

I cringe every time I hear a business owner sigh, "It's just this generation." As a mother who raised a genuinely empowered daughter, I can tell you — it's not a generational issue. It's a you issue.

My daughter never accepted a grade just because a teacher handed it to her. She asked why. And more often than not, the teacher had made the mistake. That's not attitude. That's exactly what I raised her to do.

So here's the practice: think of one person or situation that's under your skin. Name it. Then ask why. And why again. Keep going — sometimes 8 or 10 times — until the answer stops being about them and starts being about you.

Once you hit the root, ask yourself: → What's been overlooked? → Am I pushing my agenda, or seeking real alignment?

And then flip the question: who were the people who truly heard YOU? Who celebrated your differences instead of asking you to shrink them?

Recently I set a boundary and immediately spiraled into self-doubt. Instead of sitting there, I asked someone from a younger generation who witnessed it: was I disrespectful? They named three things I did right. I was floored by how validated I felt.

Your extra credit: think of one thing you did recently that left you questioning yourself. Go ask someone younger — someone you respect — what they thought.
You might be surprised.

If you need help processing this, that's exactly what we do. Click the link in our bio. Let's get to work.

Most business owners don't wake up thinking, "How can I fall behind today?" Yet that's exactly what happens when improve...
06/30/2026

Most business owners don't wake up thinking, "How can I fall behind today?" Yet that's exactly what happens when improvement becomes optional.

This article takes a satirical look at the excuses we tell ourselves to avoid change—and the very real consequences those excuses create. From declining sales and disengaged employees to missed opportunities and stronger competitors, staying the same is rarely as safe as it feels.
If you've ever thought, "Things are good enough," this piece is for you.

Sometimes the biggest risk in business isn't making the wrong move—it's convincing yourself you don't need to make one at all.

We'd love to hear which section resonated with you the most.

Address

157 Greenridge Road
Weaverville, NC
28787

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 8am - 6pm
Sunday 8am - 6pm

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+18009363049

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