10/14/2026
Dear Friends,
If you had to raise your prices tomorrow, how many of your customers would stay? That's the basic idea behind pricing power, and it can tell you quite a bit about a business's strength. This article looks at where pricing power comes from, what can weaken it, and why it can matter when you eventually decide to sell. If you'd like to discuss pricing power and other factors that could affect your business's value, feel free to call or reach out.
One of the clearest signs of a strong business is the ability to raise prices without losing a meaningful number of customers. That ability is often referred to as pricing power. It does not necessarily mean a company can charge whatever it wants. Rather, it means customers see enough value in th...