The CFO Group

The CFO Group The CFO Group is an agency dedicated to serving small to medium business owners with annual revenue between $5M and $100M.

05/30/2026

CAC = customer acquisition cost. What it actually costs you all-in to land one new customer.

The math: total acquisition costs ÷ new customers in that period. Spent $60K, closed 30 customers → CAC = $2,000.
If it exists to acquire customers ad spend, sales commissions, SDR salaries, agency fees it belongs in CAC.

Comment CFO below and I'll send you the CAC Calculator. 👇

05/28/2026

Payback period is the number most founders skip

and it decides whether you can safely spend more on growth.
Spend $2K to land a customer. Earn $3K gross profit in month one. Payback under 30 days. That's the math that tells you if growth is fueling you or draining you.

Comment CFO below and I'll send you the CAC Payback Calculator. 👇

05/27/2026

LTV isn't revenue. It's the gross profit you actually keep from a customer over their lifetime.

$5K/month in revenue, $3K/month in gross profit, 12-month average lifetime = $36K LTV. Not $60K. Revenue is vanity. Gross profit is the number that matters.

Comment CFO below and I'll send you the LTV Calculator. 👇

05/26/2026

Bookkeeper, CPA, controller, CFO they're not the same job.

A bookkeeper organizes the past. A CPA keeps you compliant. A controller makes the numbers tight. A CFO uses those numbers to guide the future. You don't need all four on payroll you need to know which problem you're actually solving.

Comment CFO below and I'll send you the Finance Roles Cheat Sheet. 👇

05/25/2026

There are two kinds of tax CPAs and most owners don't know which one they hired.

A tax filer gets you accurate returns on time. You hear from them at tax season. A tax strategist meets with you during the year to plan your income, timing, and structure so you owe less.
Both can be great. But hiring one expecting the other is how founders overpay.

Comment CFO below and I'll send you the Finance Roles Cheat Sheet. 👇

05/24/2026

A controller keeps your numbers accurate. A CFO uses those numbers to point the business somewhere.

Controller = accuracy and interpretation. CFO = direction and influence. Most growing companies need aspects of both which is exactly why it gets confusing.
A fractional CFO steps in when your questions shift from "are my taxes filed?" to "why is my cash running out when the P&L shows profit?"

Comment CFO below and I'll send you the Controller vs. CFO Breakdown. 👇

05/23/2026

Hiring a bookkeeper? Ask these 3 questions before you sign anything.

What experience do you have with companies at my revenue size?
Walk me through your month-end close when exactly are my books 100% done?
What reports will I see, and how do you catch errors before I do?
A good bookkeeper closes your books by the 10th business day. Three weeks? A month? Once a quarter? Walk away.

Comment CFO below and I'll send you the Finance Hire Interview Guide. 👇

05/18/2026

Your P&L says 50% margins. Your bank account says cash is tight.

I hear this every week from $3M to $25M owners revenue is the highest it's ever been and cash is the tightest. The gap is fixable once you can actually see it.

Comment CFO below and I'll send you the Cash vs. P&L Diagnostic. 👇

05/17/2026

$10M business. 50% gross margins on the P&L. Losing money on every order.
The killer: $18 shipping on a $6 product and none of it tracked by SKU.

Comment CFO below and I'll send you the SKU-Level Profit Tracker. 👇

05/16/2026

11% revenue growth. One bad quarter from closing the doors.

Her P&L looked great. Her bank account didn't. Customers stopped coming back, labor outpaced revenue, and pricing was set on feel.

Comment CFO below and I'll send you the Unit Economics & LTV scorecard. 👇

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Wenatchee, WA
98801, 98807

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