INGroup Creative

10/30/2025

One of my students asked me this week:
“Do people even read press releases anymore?”

I laughed — because I’ve heard that question from more than just students. 😉

We dug into PR Newswire’s 2025 report and found something crazy:
Press releases aren’t just for journalists anymore.
They’re for AI tools too — ChatGPT, Gemini, Perplexity — all reading and learning from how we write.

So yes, the press release is alive and well.
It just has a new audience… one that doesn’t have feelings.

And that’s exactly why humans still matter. 🙌🏾🙌🏾🙌🏾
AI can summarize data — but it can’t read a room, sense a story, or understand what makes people feel.

The best communicators know how to blend the two: smart tools + human instincts.

This is what I teach at Quinnipiac, and honestly? My students are keeping me sharp.
They ask the hard questions — the same ones every PR pro should be thinking about right now.

How are you keeping your storytelling human in an AI-driven world?

10/03/2024

It’s gratifying to help my clients gain the recognition they deserve. One of the most fulfilling parts of my work is finding the right angle to craft a compelling story that truly resonates. A well-executed public relations strategy can transform the trajectory of a small business, and I’m proud to be able to support entrepreneurs on their journey.

I’m especially excited to share the story of my client, Hadley Rosen, who made the courageous decision to leave her corporate role and join her father, Jim Weiss, in running their family business Chocolena

Their story is one of dedication, collaboration, and the pursuit of shared passion — a truly inspiring journey I’m honored to help bring to light.

Supporting entrepreneurs like Hadley and her father Jim reminds me of the profound impact PR can have on small businesses. It’s a privilege to contribute to their success.

They buy their chocolate from ethical sources, an owner said, noting making chocolate is a “complicated process.” Smell, mouth feel and taste are what matter, he said.

10/17/2023

ACCESS TO CAPITAL + NETWORKING
I am working with the city of Hartford to put on the first ever Small Business Conference addressing the most challenging issue faced by entrepreneurs - access to capital.

This event welcomes entrepreneurs and small business owners for a day filled with workshops, panel discussions, and ample networking prospects.

Register Here:

https://lnkd.in/eiG9qAcm

This conference is an all-day event, taking place on October 26, 2023. Door opens at 8:30AM.

There will be Three Panel Discussions:

Small Business Foundations: Before Starting Your Entrepreneurship Journey
Ricardo Vital, Director of Lending, CEDF
Joseph McCarthy, Senior Stakeholder Liaison, IRS
UConn Law Clinic - Casey Faucon, Associate Professor of Law and Founding Director of the Transactional Law Clinic
TBD, CT Small Business Development Center

An Overview Discussion on the State of Connecticut Programs
Sheila Hummel, Director of Small Business Development Office, DECD
Onyeka Obiocha, Executive Director, CTNext
Julio Mendoza, Executive Director, SAMA
Anne-Marie Knight, Executive Director, Black Business Alliance

Opportunities and Challenges in the Hartford Small Business Community
David Hopkins, Executive Director, Urban League
Julio Concepcion, Executive Director, Hartford Chamber
Yvonne Zhao, Director of Small Business Initiatives and Support, City of Hartford
Sarah Bodley, Executive Director, reSET

10/13/2023

Thank you Teich for entrusting me to manage the Public Relations for the opening celebration of your newest Coworking + Collaboration space Windsor Worx a part of Bromleigh Enterprises

You are an inspiring human Annisa, keep up the amazing work!

09/12/2023

I recently shared a post on my personal page highlighting a client who used one of my daughters as a model.

The client, owner of was thrilled and IN turn shared my post!

And the sharing continues!!

Getting such a wonderful TY from Ami warms my heart, and the fact that she was willing to share her praise, even more fabulous!!

06/04/2023

What is PRESS CONFERENCE and how can it help your business?
This kind of public MEDIA forum typically INvolves political figures along with key stakeholders of an organization.

I absolutely enjoy putting these together - they allow me to help support a business that has something important to share with the public! An opportunity that allows your clients the ability to share important news that often affects many.

Attached are photos from a few that I put together in May.

05/10/2023

Team Work- this is how the magic happens.

A huge thank you to Marc Sherer and the rest of my colleagues who helped create an incredible press conference announcing this year's HARTFORD TASTE!

Please mark your calendars now: Friday, June 9 through Saturday, June 10. 12pm to 9pm with free admission.

Hartford Mayor Luke Bronin and other officials announced details Tuesday on the return of Hartford Taste downtown this June.

04/18/2023

It was an honor to handle the PUBLIC RELATIONS efforts for the Volunteer Income Tax Assistance (VITA) program for United Way of Central and Northeastern Connecticut

It was great bringing together Ned Lamont Lieutenant Governor Susan Bysiewicz Congressman John Larson Luke Bronin along with representatives from Representatives from United Way of Central and Northeastern Connecticut, The Village for Families & Children & Human Resources Agency of New Britain, Inc.
for a PRESS CONFERENCE to remind some members of our community about an incredible program:

The VITA program is a FREE, professional and trusted resource that offers free federal and state income tax preparation and filing for Connecticut residents with annual household incomes of up to $60,000!

The tax deadline is Tuesday, April 18!!

Thank you to Paul Pita - it is always a pleasure working with you.

03/16/2023

Proud of this incredible business owner, Rosy Kapur! She just opened her 3rd location in Farmington, Liquid Nirvana.

Her juices and smoothies are not like many of the others - she only uses local and organic products!

Thank you Pam from the Hartford Courant

The business already has a strong fan base of customers seeking to address health issues through smoothies, juices and cleanses. Some want to lose weight, gain energy, bolster the immune system and…