Piedmont Media Research

06/08/2024

Podcast out now! Thanks to Matt Belloni and the folks at Puck for a great conversation about movies, data and which actors actually matter.

Matt is joined by Joshua Lynn, the president of Piedmont Media Research, to discuss the research studios use to determine what people want out of their movies

07/25/2023

Can the Barbenheimer phenomena ever repeat? Glad to provide data and expertise to our friends at The Ringer to help them figure it out!

The double-barreled debut of ‘Barbie’ and ‘Oppenheimer’ has brought back movies and the monoculture—and there’s nothing Hollywood loves more than a sequel

09/04/2020

Has Rotten Tomatoes ever truly mattered?

As recently as a few years ago, the movie-review aggregator was seen as something of an industry bogeyman. But is there a correlation between box office receipts and a high (or low) score on the Tomatometer? We dug deep into the numbers to determine that.

05/07/2019

https://www.theringer.com/movies/2019/5/7/18534880/marvel-cinematic-universe-mcu-box-office-projections-avengers-endgame-spiderman-far-home

‘Avengers: Endgame’ is just the latest Marvel movie to disintegrate its fiscal projections. And that’s largely because we haven’t seen a franchise like this before.

11/04/2016

What end-of-year movies are looking to break out?

https://theringer.com/hollywood-box-office-movies-analytics-algorithm-piedmont-ee68f4ee3d2a #.xlo4xukq9

Can an algorithm foretell a movie’s success or failure, even before it’s made?

04/28/2016

This summer to be quieter than the last at the box office?
http://www.wsj.com/articles/a-movie-summer-of-few-sure-things-1461859906?mod=ST1

“Finding Dory” and “Captain America: Civil War” are seen as near-certain blockbusters, but otherwise there’s plenty of opportunity for competitors to break out

03/29/2016

Better late than never, thanks to El Confidencial for the write-up!

http://www.elconfidencial.com/tecnologia/2015-10-12/el-modelo-matematico-que-predice-los-taquillazos-antes-de-que-se-rueden_1054687/

Cine: El modelo matemático que predice los taquillazos antes de que se rueden. Noticias de Tecnología. ¿Qué cambiarías de la última película que has visto? En Piedmont Media Research preguntan a la audiencia potencial para predecir el éxito de un estreno antes incluso del rodaje

03/03/2016

Big Data is taking its place in Hollywood. http://paidpost.nytimes.com/veritas/data-goes-to-the-movies.html?_r=2

How the art of moviemaking and the science of turning bits into valuable data have joined for a match made among the stars.(This content was not produced by the news or editorial staffs of The New York Times.)

02/27/2016

Will Netflix ever be able to get themselves into the Oscar game? https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/can-marketing-help-netflix-win-an-oscar.aspx

10/28/2015

Fassbender might be a fantastic actor... but his presence didn't help the Steve Jobs movie at the box office. http://variety.com/2015/film/box-office/steve-jobs-flops-1201626243/

When Amy Pascal allowed "Steve Jobs" to leave Sony for Universal, the studio chief fretted that she had let a modern day "Citizen Kane" slip through her fingers. The strikingly literate biopic abou...

09/25/2015

Discussion in The Guardian UK about the results of Piedmont's upcoming movie research.

Katniss Everdeen’s climactic assault on the forces of President Snow more anticipated than JJ Abrams’ space-opera reboot The Force Awakens, finds US poll

09/25/2015

Interesting analysis on Forbes of Piedmont's latest survey results, focusing on Hunger Games vs. Star Wars. Clients have used Piedmont's data to help them select optimum film release dates based on both the strengths of their own film and those of competing films.

'Hunger Games: Mockingjay part 2' image courtesy of Lionsgate According to Piedmont Media Research, the most anticipated film of the holiday season is not Star Wars: The Force Awakens, but rather The Hunger Games: Mockingjay part II. Brent Lang reported on the results over at Variety, and there are…