On Point Strategies

04/16/2026

So much fun having lunch today with Kevin Roche while in Palm Desert. Kevin was one of my two mentors from my very first marketing position (when we lived in Cincinnati) at an international architecture & design firm that worked with the world's top retailers! I learned so much from Kevin's drive and energy for business development and marketing, and in his work excelling as a highly-recognized planning and design executive in the global retail industry. I was able to start my marketing career in a very exciting firm and industry. My work at FRCH (prior SDI) solidified my trajectory into the marketing and research world.

04/08/2026

I love peanut M&Ms - esp. dark chocolate - and love this news brief on their brand campaign to ‘protect the peanut!’ I’m so passionate about ‘voice of the customer’ and love how M&Ms really listened to brand loyalists to ensure a quality product!



https://brand-innovators.com/mms-drops-protect-the-peanut-campaign/

12/19/2025

08/21/2025

Are you a marketing consultant or smaller marketing firm local to Des Moines seeking new clients? I am helping a company with outreach for this position. This client is in services marketing and seeks a consultant to assist across the various disciplines of marketing. If you are interested, please let me know and I can connect you. Please email me at: [email protected].

07/10/2025

An interesting framework from the Marketing Accountability Council. We all want to see more accountability and trust in marketing with all the fake news out there! Check it out!

https://marketingaccountability.substack.com/p/introducing-the-mac-stack?utm_source=daily-carnage&utm_medium=email

The MAC Stack is a new system for ethical, effective marketing—built by marketers, in public. Discover how it helps teams spot broken tactics, challenge industry myths, and make smarter, trust-driven decisions.

05/07/2025

I love my career in marketing and research! 20 years ago as a board member, I started the NOVA awards for to recognize marketing that had great ROI! I’ve been an AMA member for 36 years and I love giving back now to my profession. Tonight we celebrated the best in Iowa marketing at Principal Park at the annual NOVA awards! I’m so proud to look back on this legacy. And I was humbled to receive Sponsor of the Year award for my annual work conducting all the research event surveys for the chapter and ongoing commitment. Here with my former intern and current AMA Iowa president , and of course Cubbie! How appropriate being a Cubs fan! Thanks AMA Iowa! Beautiful night at the ballpark!

04/10/2025

Marketing budgets are tightening and evolving due to inflation, creating the need for strategic adaptation for continued success. Discover how to achieve more with less by making smart marketing decisions through automation, data, and marketing mix transformation.

When budgets tighten under economic pressure, strategic marketers turn constraints into competitive advantages.

04/02/2025

Think Amazon, Walmart, and more! Retail Media Networks are abundant in today's competitive landscape, making it crucial for them to offer a unique value proposition to attract sellers. Discover what RMNs need to do to maintain their growth trajectory here:

Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

03/14/2025

Participant fraud in qualitative research is a growing concern as digital communication makes it easier for individuals to manipulate screening processes and repeatedly participate in studies for financial gain. Check out this article on page 52 of QRCA VIEWS Magazine to mitigate this issue and ensure high-quality data collection:

03/03/2025

Lego is transforming its physical retail spaces into immersive media channels, offering creative and interactive in-store experiences that let customers engage with products before making a purchase. This innovative approach enhances the shopping journey by blending entertainment with hands-on exploration. Learn more about how Lego is redefining retail here.

From big displays and livestreams with employees to personalization stations, Lego wants to create stores that keep customers coming back.