ITA Group Inc.

ITA Group Inc. We craft personalized engagement experiences for global brands looking to move their business forward We don’t talk philosophy or academics.

It’s tough to create a competitive edge for your organization. Even tougher if your employees and channel partners aren’t aligned with your objectives and passionate about what they do. At ITA Group, we believe changing behavior improves your bottom line. ITA Group is an industry leader in changing behavior through:
• Remarkable experiences that aren’t just memorable, but measurable.
• Incentive

strategies rooted in research and proven success.
• Recognition that connects your people to your organization in the most powerful way. We roll up our sleeves and execute. We handle the complexity of events, incentives and recognition programs, so you don’t have to. We do all this because we know there is no greater competitive edge than your people.

06/11/2026

What is the difference between HR generalists and specialists and why are both essential to your employee experience strategy? Keith Jackson, CHRO of AT&T International breaks it down in our latest "Love your people" podcast.

Employee Wellness Month celebrates employee well-being each June. Make it a part of your company   with 30 actionable id...
06/11/2026

Employee Wellness Month celebrates employee well-being each June. Make it a part of your company with 30 actionable ideas. https://bit.ly/4366SQO

🔗: https://ow.ly/VVpt50YEvmh New ebook! No form required.Mapping partner feedback to identified pain points will help yo...
06/10/2026

🔗: https://ow.ly/VVpt50YEvmh New ebook! No form required.

Mapping partner feedback to identified pain points will help you find the best areas to start optimizing your program. In our latest ebook, we provide a template for diagnosing issues with your program, looking for any overlap between what your team and your partners identified as friction points. Use it to learn where to reallocate funds for the best results.

06/10/2026

Keith Jackson, CHRO of AT&T shares that using AI should accelerate efficiency within teams, rather than create processes that take more time.

🔗: https://ow.ly/eX7B50YLgUS The biggest loyalty risk often shows up after the first purchase. Our benchmarking tool hig...
06/10/2026

🔗: https://ow.ly/eX7B50YLgUS The biggest loyalty risk often shows up after the first purchase. Our benchmarking tool highlights where customers fall off and which fixes can have the biggest impact on repeat behavior.

06/09/2026

A 110% return rate doesn’t happen by accident. Krispy Kreme UK and ITA Group used loyalty data to identify disengaged customers, test targeted offers and create revenue they may have otherwise missed.

In our interview with The Wise Marketer and Krispy Kreme UK we explored how Krispy Kreme UK used analytics-led segmentat...
06/09/2026

In our interview with The Wise Marketer and Krispy Kreme UK we explored how Krispy Kreme UK used analytics-led segmentation and A/B testing to re-engage customers and drive measurable revenue growth.

Watch the full conversation to learn how data-driven loyalty strategies lead to stronger business outcomes. https://bit.ly/3QvX2GM

Customer loyalty strategy earns stronger executive support when the program drives retention, revenue and customer behav...
06/09/2026

Customer loyalty strategy earns stronger executive support when the program drives retention, revenue and customer behavior.

See how Krispy Kreme UK built a stronger, more agile customer loyalty program by looking beyond broad engagement tactics and focusing on a more personalized customer loyalty strategy, and how you can get started. https://ow.ly/sE8l50Z9peR

From slow travel to soft adventure, today’s top performers are seeking deeper cultural connections, meaningful experienc...
06/04/2026

From slow travel to soft adventure, today’s top performers are seeking deeper cultural connections, meaningful experiences and time to truly recharge.

Discover how these emerging trends are reshaping incentive travel—and how to design programs that resonate:

🔗 https://ow.ly/usNp50Z7Ckp

Address

7000 Vista Drive
West Des Moines, IA
50266

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

(800) 257-1985

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