Justine Lackey

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Justine Lackey Helping moms gain more freedom by launching their bookkeeping careers from home.

Caitlin grew her revenue 363%.Michelle added $36K from clients she ALREADY had, just by raising rates.Cassie got 20 hour...
09/23/2026

Caitlin grew her revenue 363%.

Michelle added $36K from clients she ALREADY had, just by raising rates.

Cassie got 20 hours of her week back. 🥹

They all started exactly where you are right now: on the fence.

The Nest Accelerator closes TONIGHT at midnight ET. After that, the doors are shut until the next cohort.

Got questions?

DM me and I’ll answer them personally.

Link in bio to grab your spot before midnight ✨

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The Nest Accelerator is OPEN 🎉🎉🎉Wherever you are, this is for you:🐣 Hatch — you’ve got a few clients and no idea what “r...
09/16/2026

The Nest Accelerator is OPEN 🎉🎉🎉

Wherever you are, this is for you:

🐣 Hatch — you’ve got a few clients and no idea what “real business” even looks like yet.

🌿 Grow — you’re booked out, burned out, and still saying yes to rates you know are too low.

🕊 Fly — you have a team, but somehow you’re still the bottleneck.

I’ve been all three. And I built, scaled, and SOLD a firm from a she-shed in my backyard with a 73% profit margin.

The Nest Accelerator is my brain in your back pocket: 10 weeks live with me, 4 masterclasses, 4 open office hours, 16 CEO Hours, a dedicate private community and 250 pages of plug-and-play systems you keep forever.

Median result across surveyed Nesties? 50%+ revenue growth. 💸

More cash. Less chaos. Let’s go.

👉 Link in bio. Doors close 9/23 at midnight.

P.S. 14-day money-back guarantee, no questions asked. The only risk is another quarter on the revenue rollercoaster.

The Nest is OPEN. 🐣🌿🕊Wherever you are, this is for you:🐣 Hatch — you’ve got a few clients and no idea what “real busines...
09/16/2026

The Nest is OPEN. 🐣🌿🕊

Wherever you are, this is for you:

🐣 Hatch — you’ve got a few clients and no idea what “real business” even looks like yet.

🌿 Grow — you’re booked out, burned out, and still saying yes to rates you know are too low.

🕊 Fly — you have a team, but somehow you’re still the bottleneck.

I’ve been all three. And I built, scaled, and SOLD a firm from a she-shed in my backyard with a 73% profit margin.

The Nest Accelerator is my brain in your back pocket: 10 weeks live with me, 4 masterclasses, 4 open office hours, 8 CEO Hours, and 250 pages of plug-and-play systems you keep forever.

Median result across surveyed Nesties? 50%+ revenue growth. 💸

More cash. Less chaos. Let’s go.

👉 Link in bio. Doors close September 23rd at midnight.

P.S. 14-day money-back guarantee, no questions asked. The only risk is another quarter on the revenue rollercoaster.

🥹 LOVE LETTERS 🥹I have a tag in my inbox called “Love Letters.” They’ve come from students, clients and community member...
09/09/2026

🥹 LOVE LETTERS 🥹

I have a tag in my inbox called “Love Letters.”

They’ve come from students, clients and community members over the years.

I keep them because they remind me why I do what I do.

My mission is simple:

Help bookkeepers and accountants make more money and have more peace.

The love letters remind me that, YES, I am living my mission.

And if that sounds like something you need too, registration is open for my FREE Get Organized! Challenge, September 14–18.

A few of my favorite love letters:

“Your candidness about how you ran your firm really makes the difference on how and why these tools matter.”

“Since joining your course I actually took on new clients — one of them being my highest paying client to date. It’s because of you that I had the confidence to take on these new clients.”

“I expected this to be another ‘watch me, learn nothing but get a sales pitch at the end’... but I’m learning and I’m gaining confidence.”

“Pricing has been driving me CRAZY... Your presentation addressed all of my concerns. I feel much better about having my first pricing conversation.”

And this one:

“I am so happy I found you and found your work — it is truly life changing.”

That one gets me every time.

The Get Organized! Challenge is five days of practical training on:

The 5-Star Client Experience
Client Onboarding
Month-End Close
Getting Clients
Premium Pricing

I promise you will walk away with strategies you can use in your firm. And clarity around those every elusive "workflows"

Registration is free. Link in comments!

I built a successful bookkeeping firm BUTTTTT.....I ROYALLY *&%$& some things up along the way. 😬100+ clients.A team of ...
09/07/2026

I built a successful bookkeeping firm BUTTTTT.....
I ROYALLY *&%$& some things up along the way. 😬

100+ clients.
A team of 12.
And eventually, a successful exit.

Sounds pretty, doesn’t it?

Here’s the part that doesn’t fit quite as nicely into the highlight reel because building a firm is HARD.

1️⃣ I tried to figure EVERYTHING out myself.

Policies. Pricing. Hiring. Systems. Technology. Client problems.

I was the QUEEN of DIY.

Turns out, just because you can figure something out yourself doesn’t mean you should.

Ask for help. Or hire it. Or both!

2️⃣ I grew too fast.

I was hungry for business.

And I said yes to clients I KNEW weren’t right because I was worried about money.

But my revenue goals were bigger than my infrastructure.

Things slipped. And I lost some really good clients because I was a mess on the backend of the biz.

3️⃣ I built systems too late.

Onboarding.
Month-end close.
Client communication.
Hiring.
Training.
Quality control.

Every. Darn. Thing. Needs. A. Process.

Simple? Yes.

Easy? No way.

But once we had systems, the chaos finally started to calm down.

4️⃣ I undercharged.

OOF. This one still hurts.

If you’ve ever done the back-of-the-napkin math and realized:

"Oh cool. I basically handed that client $10,000 because I was afraid to raise their price."

…you feel me. 😭

I left a LOT of money on the table because I was more afraid of losing clients than having difficult conversations.

5️⃣ I thought being a great bookkeeper would make me a great CEO.

HARD NO.

Bookkeeping is a skill.

Running a firm is an entirely different skill set.

Selling.
Leading.
Delegating.
Pricing.
Goal setting.
Saying no.
Making decisions.
Having uncomfortable conversations.

You have to learn how to run the business, not just do the work.

Did I eventually figure it out?

Absolutely.

But I could have built a more profitable, peaceful firm MUCH faster if somebody had taught me these things earlier.

And that’s why I teach what I teach today.

You do not have to learn every business lesson the painful way.

Borrow my battle scars.

🐣 Registration for my FREE Get Organized!

https://www.justinelackey.com/register-social

Calling all bookkeepers and accountants! My FREE 5-day challenge is BACK — and registration is officially open. 🚀The Get...
08/31/2026

Calling all bookkeepers and accountants! My FREE 5-day challenge is BACK — and registration is officially open. 🚀

The Get Organized! Challenge. September 14–18. Five days, five moves, zero fluff.

This isn’t a “here are some productivity tips” week. This is the exact set of workflows, SOPs, and client systems I used to take Good Cents from little ol’ me to 100+ clients, a 12-person team across six states — and eventually a sale with 28 buyers at the table.

Real templates. Real systems. Real wins.
By Friday you’ll have:

🐣 A clear picture of where the chaos is actually coming from
🌿 Workflows that don’t live in your head
🕊 A plan to stop spinning your wheels and start burning rubber
Free. Live. And genuinely the best week of the year in my world.
👉 Register now — link in bio.

P.S. Every year someone messages me in October saying “I meant to do that challenge.” Don’t be that person. Go sign up. ❤️

The Dream Firm Series is still going strong as we move into week  #3 - The ONE AI Skill You Actually Need (You Don’t Hav...
08/19/2026

The Dream Firm Series is still going strong as we move into week #3 - The ONE AI Skill You Actually Need (You Don’t Have to Learn It All).

You don’t need to master 40 tools. You need one skill. I’ll show you the single AI move that saves you hours a week — and hand you the shortcut so you leave having actually used it.

Join me tomorrow LIVE and if you haven’t registered yet, there’s still time! Link is in my bio ⬆️ register now and catch up on weeks 1 & 2!

See you tomorrow at 12pm ET!

THE  Most people slow down in the summer, I usually take on a big, creative project (got to love sleepaway camp!). One y...
08/05/2026

THE

Most people slow down in the summer, I usually take on a big, creative project (got to love sleepaway camp!).

One year it was rebuilding, rewriting and recording my entire course.

One year I devoted it in an act of civic volunteering, co-leading a committee to revitalize our little downtown.

This year I have been working on a The Dream Firm series - because I think everyone should build, have, and own their .

The series starts tomorrow.

It’s totally free.

All you have to do is RSVP and you will get all the details (we already have 250+ RSVPS squeeee).

Come join me - let’s talk shop and DREAM BIG!

Link is in my bio! 👆

WOWZA - BIG Sale My friends over at Akadian are having an amazing 4th of July sale on their brand new CAS Academy! Akadi...
07/04/2026

WOWZA - BIG Sale

My friends over at Akadian are having an amazing 4th of July sale on their brand new CAS Academy!

Akadian is one of the best training companies in the accounting space and Margie Remmers-Davis is a well-known and talented educator.

The sale is only available through tomorrow, so hop on it!

Disclaimer: This is an affiliate link, so I may earn a commission at no cost to you.

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Westchester County, NY

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