Garin Michelson

I help teams and organizations learn how to use social media strategically — and then run it confidently themselves. Hi, I'm Garin! That's what I'm here for!

Struggling to find the time to create and implement a winning social media strategy? I help small businesses save time and increase their social media presence by developing and managing their social media in order to achieve their goals. A former high school history teacher turned social media manager, I take the time and care to customize and revise your social media strategy to achieve and surp

ass your goals. Imagine if you could stop focusing on growing your business yourself and get back to focusing on the services you provide your clients. We can make it all happen! LET'S GET TO WORK! I aim to build positive relationships with clients through open communication and frequent check-ins. If we work together, I will increase your follower count, optimize who sees your posts using carefully researched hashtags, and ultimately increase sales and drive more clients to your business. I can help you develop a social media strategy and implement it in accordance with your personal goals for your business. I spend time tracking analytics and reporting them to you so we can determine what works and what doesn’t and adjust our strategy as needed. Clients report that I am accessible, committed and easy to work with. I can't wait to work with you! SAMPLE OF SERVICES OFFERED:

- Develop social media strategy
- Graphic and content creation
- Post scheduling
- Hashtag research
- Client Engagement
- Reel creation
- Client strategy calls
- Metrics reporting and analytics..and more! LET'S CHAT! Book a discovery call with me: calendly.com/garinmichelson
Or email me: [email protected]

06/25/2026

This school’s Instagram was doing exactly what most schools’ Instagram does: keeping current families informed.

The problem was almost none of it was reaching anyone new.

Year one, we built a strategy around both audiences. Results: 251% more reach, 2,000% more new followers, 6,900% more link clicks. Parents clicking to the admissions page who had never heard of the school before. Year two, they ran a Day of Giving. 816 total gifts, 38% more first-time donors, 22% more participation. A record.

Social media was part of it, not all of it. But before, their content only had one job. After, it had two.

If you want to talk about what that looks like for your program: [email protected] or link in bio.

06/24/2026

39 profile visits vs. 4. I pulled these numbers this week from a summer program I consult for. Here’s what made the difference.

Two posts, same account, same week. One cover opened a question a prospective family actually has. The other was the program’s tagline, and it was too generic to move people to action.

The question hook reached 807 accounts, more than half of them non-followers. The tagline reached 151, almost all of them people who already followed.

Most programs use their cover text to announce, recap, or brand. That content has a job. It’s for the community already there.

But your cover is also the first thing a prospective family sees. Someone who’s never heard of your program, comparing you to two others right now. If it doesn’t give her a reason to stop, she keeps scrolling.

What’s your program’s cover text doing right now? Every time you write a hook, read it again and ask, “would this stop someone mid scroll?” If the answer is no, rework it and try again. You’ll start to see your numbers move like this, too. 🫶

05/19/2026

The same questions come up in every strategy session, no matter the size of the school or camp or org.

Not questions about Instagram. Questions about audience. Who are we actually posting for? Who’s seeing this? How do we know if it’s working?

That’s where every strategy starts. Not with a content calendar. With being honest about what the account is doing and for whom.

If you manage social for a school or camp, save this. More on the structural fixes this week.

05/15/2026

Two weeks of feeding my own content data into AI. Here’s the most useful thing it told me.

The posts that drove the most profile visits weren’t my highest-performing posts by reach or likes. They were my most personal ones.

For schools and camps: reach is not the goal. Inquiry is the goal. And the content that gets someone to click your profile and think “I want to know more about this place” is probably not what your analytics dashboard is pointing you toward.

What you measure determines what you make.

05/14/2026

Two years. One school. Here’s what moved.

In the first year alone: reach up 251%, new followers up 2,000%, link clicks up 6,900%.

Day of Giving across two consecutive giving cycles: 816 total gifts on the most recent record-setting day, +10% over the previous record, 38% increase in first-time donors.

Admissions up. Attrition down. Net tuition revenue improved. Can’t attribute everything to social media, but it’s definitely a contributing factor.

(The school is Albuquerque Academy in Albuquerque, NM. Almost two years working across their main account and four auxiliary programs.)

If you’re a school or camp leader wondering whether social media can actually move numbers like these, my profile is a good place to start.

05/13/2026

I’m currently building a strategy for a new client. The part that always surprises people: I spend more time asking questions than writing (at least at first).

Before one content idea goes on paper, I want to know who they’re trying to reach, what their current content says vs. what they want it to say, and what the families or donors they most want to find them are actually worried about.

Strategy comes last. That’s why it works.

05/12/2026

People assume I help schools post more. That's not it.

What I actually do is help them figure out what to post, who they're posting for, and whether any of it is reaching people who don't already know them.

Then I teach their team how to do it themselves, so they're not dependent on me to keep it running.

The goal has never been to be their social media person. It's to be the person who makes their team good at social media.

There's a real difference, and it matters when you're deciding where to put your budget and your time.

I'm Garin. Social media strategist for independent schools, camps, and mission-driven organizations. If this is your world, you're in the right place.

Address

Westchester County, NY

Website

http://www.Getsocialwithgarin.com/

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