09/29/2021
Below is an excerpt from one of my sales coaching emails. The salesperson's customers were government, schools and municipalities, good stuff no matter what market you sell...
"The first thing they think when they see that they can save money is what can they buy with the savings. Remember the nature of budgets in governments, municipalities and schools is if you don’t use it you lose it.
How would it make the decision maker(s) look like heroes? What else is in their plans? What projects could they fund with the savings from your project?
If you can answer these questions, if you can make the DMs heroes or make a dream project come true you are not a sales person but a savior and the sale closes itself!
Remember the words of Seth Godin 'People rarely buy what they need, they buy what they want.' "