Johnny Mustang Redesigns

01/08/2020

Can’t get over these two writing the nicest review for our rebranding project. 💕 Loved working with you, and can’t wait to see what 2020 brings for you 🤩















@ White Salmon, Washington

12/29/2019

End-of-Year reflection on my wins, losses, brand gaps and opportunities of 2019. Planning for 2020. Happy last Sunday of the decade.

Did you do a recap of this past business year? I’d love to hear some of your insights. DM me if you don’t want to share publicly 😘

12/05/2019

How to create a scroll-stopping brand identity in a niche market like outdoor wedding videography in 1, 2, 3:

1. Know your customer inside out and upside down
2. Know the incomparable traits of you and your company and pinpoint your words
3. Find a designer who shares your values and channels all of the above into an unforgettable visual brand identity

Branding,Graphic Design,Adobe Illustrator,Adobe Photoshop

12/05/2019

TL;DR⁠
Create with your clients in mind = design with your audience in mind = present with shareability in mind⁠
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Guys, I’ve just hit a personal milestone. It’s a silly one. For the first time I’m presenting a bunch of my past work to an audience other than my husband and a few Instagram friends *hi*.⁠
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The client project ends when you deliver the files to your client. Your marketing starts right there. That’s when you should publish all the mood boards, collages, stories, to bring a whole different side of that finished project into the world.⁠
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Yes, I’ve not been showing my designed pieces because... well, I don’t know why. Probably because I didn’t know where to start.⁠
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Do I want collages where everything is neatly arranged? Or slides for people to tap through? Would people even want to see my stuff?? (Short answer to that: yes!!)⁠
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So in order to not go crazy, I started at the beginning and made a list of places and platforms I want to show my stuff on. Just like I would do with any other design piece, duh!! Sometimes one can’t see the forest for the trees...⁠
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Here’s the list:⁠
✨ My portfolio page⁠
✨ Instagram stories (and keep them in the highlights)⁠
✨ Pinterest⁠
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All of those platforms would support multiple boards, but I wanted to keep it simple for me (and my people) to share.⁠
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That one little aspect, the sharing, made it fairly easy to decide on the format: it would be a tall collage.⁠
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The moral of the story: be very clear on your intentions and goals when you start a new design.⁠
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If this insight into my life as a graphic designer saves one person the headache of trying to make a decision and not knowing where to start, I can go to sleep a happy human tonight.⁠
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And if you wanna see the results of my venture into the past, click the link in my about or go to http://www.johnny-mustang.com/portfolio⁠
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12/05/2019

Business owners, this is your chance to get your new branding fired up just in time for 2020.

The decade is almost over!! Which is why I am taking on two people who are struggling with their visual identity instead of pumping out communication and connecting with their customers. Also, because life is short and you know it.

We are a match if you’re tired of being frustrated because you’ve done funny things like spending an unreasonable amount of time DIY-ing your logo, colors and fonts over and over, only to get subpar results 😩

Deep down inside you know this cycle won’t stop unless you find the right partner. Someone who kicks your pants a little bit and takes this off your plate, once and for all, so you can focus on what you do best: help others.

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This is what I built the Keystone Branding Kit for. One package that includes all the important pieces for a business like yours, with items to add on. I won’t make you do math or cut corners on your results. One package, a handful of add-ons. Simple. Powerful.

The Keystone Branding Kit is for people who:
⚡️ Have been in business at least a year
⚡️ Are willing to collaborate
⚡️ Already know their ideal customers inside out and upside down
⚡️ Are a visionary with a clear idea of where their brand is headed
⚡️ Know exactly how they’re going to bring in revenue
⚡️ Are well and truly over DIYing it and ready to pass the design reigns over to a pro with a process

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Here is a sneak peek of what you'll get in six short weeks:

We are going to dig deep on:
💪 The incomparable traits of your business = identified and leveraged
💪 The aesthetic of your brand = evolved and streamlined
💪 A plethora of design elements to transform your marketing = organized and ready to use

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The Keystone Branding Kit includes all the marketing essentials that will have you (and your customers!) swoon, plus:
🔥 Prep work you’ll actually love doing
🔥 A transparent timeline
🔥 Weekly updates

In a nutshell: the ⭐️⭐️⭐️⭐️⭐️ VIP treatment you’d expect but rarely get.

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Wanna take the first step into the new decade with a fresh branding and see if we’re a good fit?

Apply on http://www.johnny-mustang.com/apply (remember, only two spots left in 2019)

12/02/2019

A solid process makes for a great foundation to build a lasting client relationship.⁠
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Don’t miss this opportunity and put a little bit of effort into it, you’ll be amazed by the difference it makes for you and your client.⁠
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🙌

12/02/2019

📒 What's a Brand Style Guide??⁠⠀
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A style guide is an integral component of your marketing strategy.⁠⠀
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This priceless document pulls together all the elements of your brand identity.⁠⠀
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It’ll be your starting point whenever you need to create something new and ideal for passing over to your VA or web designer.⁠⠀
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It’s basically a manual that provides guidelines for the way your brand elements should be used and presented. ⁠⠀
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A style guide provides clarity + ensures consistency. No more hesitation on how to create your posts. ✌️⁠⠀
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Some agencies create 30, 40, 50 page rich documents and make them into hard cover books. What's great for big corporations that have subsidiaries and a lot of rules and regulations does not really work for small and medium size businesses.⁠⠀
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I believe it’s better to have the information at your fingertips. In a PDF format. Enough to set the tone but not overwhelm the readers with redundant things or too big to send as an attachment in an email.⁠⠀
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That’s why I create style guides for my client's brands. To actually put them to work.⁠⠀
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😎

12/01/2019

System-schmystem. ✨

No matter how great your processes are, how finessed your workflow seems–it won’t matter if you don’t understand the problem you’re providing a solution for.

My favorite thing to do: Get to know your customer as if they were a new love. Learn everything about them. Find out where they are hanging out, and listen to what they are saying, and what they are not saying. Listen a lot.
Well, maybe a little bit 😉

Marketing might be more automated than ever these days, but connections are still made between humans. ✌️

🔝

11/27/2019

A couple of weeks ago I had the pleasure of rebranding Backcountry Vow’s visual brand. 😻

is an outdoor elopement videography company run by the super cute and newly-engaged couple Kaylyn and Holden. They meet in the climbing gym and later took their first adventure together backpacking in the Maroon Bells Wilderness.

Now they capture the most joyful day for couples who choose to ditch the big wedding and rather have an adventurous, intimate elopement in the backcountry. 💍🥾🏔✨

11/24/2019

Guess what?! Big things have happened behind the scenes. ✨

Besides redesigning brands for a couple of wonderful people (I’m looking at you, and my lovely ), I’ve updated my own. I thought today would be a good day to share with you the soft launch of my website I’ve been working on for the last couple of weeks.

There are still things to add and show, but I’m super happy to say it’s finally live! 🎉✨ Link is in my bio, or go to www.johnny-mustang.com