Delia Associates

Delia Associates Delia Associates is your dedicated branding, marketing planning, web design and development, social m We specialize in the brands behind the brands.

Delia Associates is your dedicated branding, marketing planning, web design and development, social media support, press and tradeshow support, and strategic search engine marketing and SEO partner. Are you in Specialty Manufacturing, Industrial, Materials Development, Product Development, Financial Services, or other B2B verticals? Let us show you how to elevate your brand. When your brand happen

s in the mind of customers, will success follow? As a brand-centric company, we also offer strategic ways to deploy your brand, gain recognition and drive business in your market including:
- Integrated SEO & SEM Programs
- Analytics Reporting
- Website Design and Development
- Video Development
- Marketing Plan Development
- Trade Show Communications and Asset Design
- Strategic Marketing & Messaging Guidance
- Content Strategy & Development
- Custom Integrated Annual Communications Programs

06/12/2026

Ron Senatore of Insperity put it plainly in the latest episode of the Growing Up B2B podcast: "Businesses with a true people strategy are more profitable. And they are worth more money. That is a fact of life."

The distinction Ron draws is not between companies that care about people and those that do not. Most owners care. The distinction is between companies that manage people reactively and those that build around them intentionally.

Intentional means people see a career path, not just a paycheck. It means voices are listened to and acknowledged, even when you cannot act on everything you hear. It means people choose to give more than what is required.

If you lead or advise a family business and the people side has been running on autopilot, this episode is worth your time.

Listen to the full episode on Apple Podcasts: https://podcasts.apple.com/us/podcast/109-beyond-payroll-unlocking-the-human-side-of/id1800769225?i=1000769480938

Listen to the full episode on Spotify: https://open.spotify.com/episode/5B6l1cIyaq3YmSYDXpX2E6?si=qxDCttvDQT2UKhNq-IUZow

Full Episode: Link in the comments
Want to be a guest on the podcast? Link in comments

06/11/2026

30 people signed up voluntarily for a weekly AI workshop.

No mandate from leadership. No corporate rollout. No mandatory training module.

Just one leader who did the work before he asked anyone else to.
Khoa Duy Tran, Director of Business Development at Plascene Inc., shared this result in a recent conversation on Growing Up B2B, and the method behind it is something every executive leading a team through change should hear.

Before Khoa introduced a single AI tool to his staff, he scheduled individual one-on-one meetings with each key team member. He asked one question: what is the most time-consuming, most repetitive part of your job that prevents you from doing your best work?

He listened. He took notes. He went home and built a solution to their specific problem using the tools at his disposal. And the next time he met with that person, he handed them the answer.

Not a recommendation. Not a subscription link. A working solution to the exact problem they had described.

This is the part of AI adoption nobody talks about enough.
The technology is not the barrier. The relevance is.

Are you leading with the tool or the problem?

Listen to the full episode on Apple Podcasts: https://podcasts.apple.com/us/podcast/108-plastic-fantastic-turning-family-business-dreams/id1800769225?i=1000768734164

Listen to the full episode on Spotify: https://open.spotify.com/episode/1hMhdCx2xV9Zaos01dvdRK?si=xLcRkHlnSyGN_BqK1-tLbA

Full Episode: Link in the comments
Want to be a guest on the podcast? Link in comments

06/11/2026

Alexandra Groezinger became president of Grotzinger Provisions the day COVID hit. Her mom was on a cruise ship. The business needed a leader. She stood up.

Here is what Ed keeps thinking about after the conversation:

The leaders who perform best in a crisis are rarely the ones who planned for that exact crisis. They are the ones who spent years learning the business from the inside out, earning trust at every level, and staying close enough to the operation that when the moment came, muscle memory took over.

Alexandra had all of that. And it showed.

When did you realize you were actually in charge? Was it a planned handoff or a moment that found you?

Listen to the full episode on Apple Podcasts: https://podcasts.apple.com/us/podcast/112-risk-resilience-and-rebranding-inside-the/id1800769225?i=1000770963594

Listen to the full episode on Spotify: https://open.spotify.com/episode/2BkT9OuZL9dvLS4Ozo8FjT?si=bucYlZvPRLS1CFjK8F9d0w

Full Episode: Link in the comments
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In this episode of Growing Up B2B, Ed Delia sat down with Doug Hyman, President and CEO of US Supply Company, a multi-br...
06/10/2026

In this episode of Growing Up B2B, Ed Delia sat down with Doug Hyman, President and CEO of US Supply Company, a multi-branch plumbing, HVAC, and mechanical supply distributor serving Pennsylvania, New Jersey, and Delaware.

He did not simply step into the presidency. He pushed his way through every function of the business, purchasing, warehousing, and management, because he knew that being the "SOB" (son of the boss) meant he had to outwork everyone else just to be taken seriously. His father never formally handed him the role. Doug describes it as moving in like an amoeba until the title simply became reality.

If you are in a family business, a distribution business, or any B2B operation wrestling with technology, succession, or sibling dynamics, this episode is worth your time.

Listen to the full episode on Apple Podcasts: https://podcasts.apple.com/us/podcast/114-keeping-the-pipes-flowing-managing-family/id1800769225?i=1000772025575

Listen to the full episode on Spotify: https://open.spotify.com/episode/78CsaSeKg1eQaQNOxefCVA?si=5FUcLDMGRq-oXld_3IrMYw

Full Episode: Link in the comments
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06/09/2026

David Nassief said something on Growing Up B2B that genuinely stopped Ed, especially if you are a family business owner who has tied a lot of your identity to what you are building and who carries it forward.

He said legacy may not be as important as we are making it out to be.

What matters more, in his view, is fulfillment. Finding who you are. Making the most of the life you have been given. And if the family business is part of that, great. But the business does not get to be the whole story of a person's life, not yours, and not your children's.

David came to this not as a theory but as a result. He rebuilt his financial life from near collapse at 63. He brought his son into the business in a way that worked for who his son actually is. He launched a book at 72. He is not retired. He is not coasting. He is, by his own description, graduating to the next adventure.

That is the outcome worth paying attention to. Not just the seven-figure portfolio or the banner business year. But the fact that he built a life where fulfillment and financial freedom are the same direction.

Listen to the full episode on Apple Podcasts: https://podcasts.apple.com/us/podcast/107-breaking-free-from-the-family-business-trap-a/id1800769225?i=1000768388902

Listen to the full episode on Spotify: https://open.spotify.com/episode/7M0NHgT4KrvVSQ7HV0Naaq?si=sYDvMkRXS4CL0Lx2HHGQIg

Full Episode: Link in the comments
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Your next buyer may be forming an opinion before they ever reach your website.How? Through AI.Join Delia Associates for ...
06/09/2026

Your next buyer may be forming an opinion before they ever reach your website.

How? Through AI.

Join Delia Associates for a free webinar:
When AI Becomes Your First Sales Call

Thursday, June 25, 2026 | 12 PM EDT
Register here: https://us06web.zoom.us/webinar/register/7917805884285/WN_xJWxt_TjSCaeQX_X9V8r2g

We’ll discuss how AI is influencing B2B discovery, what it may be saying about your company, and how to strengthen your visibility.

Includes an AI Executive Action Guide

06/09/2026

"If you don't have the hunger, the capacity, the flexibility of doing it, it's not going to end well."

That is Boaz Gilad, Founder of Zenith ClubHouse, and he is not talking about ambition in the abstract. He is talking about the decision that breaks more family businesses than almost any other: the move from lifestyle business to enterprise.

Boaz has lived both sides of this. He built a company, took it public, and lost it through a hostile takeover. His perspective on what it actually takes to make that leap, versus what it takes to be honest with yourself about staying where you are, is something every family business leader needs to sit with.

Have you ever committed to a growth move in your business and then pulled back when the real cost became clear? What made you turn around?

Listen to the full episode on Apple Podcasts: https://podcasts.apple.com/us/podcast/111-discipline-vs-motivation-the-ultimate-showdown/id1800769225?i=1000770570492

Listen to the full episode on Spotify: https://open.spotify.com/episode/5mvPeOTSiF5p1eIwIHUR2k?si=ZFchEZBFSaqthTzu8prv8Q

Full Episode: Link in the comments
Want to be a guest on the podcast? Link in comments

06/08/2026

Bernie Skalny of Willow Group, Ltd. once airfreighted a full 40-foot container from overseas to save a customer relationship.

It was expensive. It was not an easy call. And he has never once said it was the wrong one. They fixed the production problem. Then they made the only call that aligned with who they were as a company.

Bernie described it simply: humble, hungry, and smart. Those are his ground rules. But underneath all three is something even more foundational: the decision to value your customer's success as much as your own margin.

That is not a pricing strategy. That is a culture. And it is the kind of culture that compounds over decades.

What is the business decision you made that cost you in the short term but defined your reputation in the long term? Share it below.

Listen to the full episode on Apple Podcasts: https://podcasts.apple.com/us/podcast/110-reinventing-retail-transforming-a-basket/id1800769225?i=1000769820651

Listen to the full episode on Spotify: https://open.spotify.com/episode/6Cd1xIy9n41i7AMsnDQBHq?si=zXDzT2dJTw2lJXsm_19rjQ

Full Episode: Link in the comments
Want to be a guest on the podcast? Link in comments

In the latest conversation on the Growing Up B2B podcast, Ed Delia sat down with Patrick McDermott, Vice President of Bu...
06/08/2026

In the latest conversation on the Growing Up B2B podcast, Ed Delia sat down with Patrick McDermott, Vice President of Business Banking at First Bank, and they got into the real reasons family-owned and middle market businesses struggle financially, and it rarely comes down to access to capital.

Patrick has spent decades working alongside entrepreneurial and middle market companies, and what he sees repeatedly is this: owners are brilliant at running their business, but they take themselves offline far too rarely to think strategically about where it is going.

Topics covered:

• Why rapid growth can be a warning sign, not just a win
• How community banks like First Bank make decisions differently from the nationals
• What SBA lending is actually evolving into right now
• Where AI is already showing up in underwriting and payments
• Why your banker, your CPA, and your attorney should all know each other before you need something

If you lead or advise a family business, this one is worth your time.

Listen to the full episode on Apple Podcasts: https://podcasts.apple.com/us/podcast/113-from-credit-unions-to-community-banks-a-journey/id1800769225?i=1000771679522

Listen to the full episode on Spotify: https://open.spotify.com/episode/6D3HgpSFY2ISZKUhz8VzwY?si=Jz0SKdmRRpaHQm21niNqKg

Full Episode: Link in the comments
Want to be a guest on the podcast? Link in comments

06/05/2026

Michael Keller, Founder of MK Roofing Co joined Ed Delia on Growing Up B2B this week. Mike spent over 20 years as a partner in his family's business, George Keller and Sons, helping build it into a company doing five residential roofs a day at its peak. By any metric, that was a scaled operation.

He is actively scaling MK Roofing right now. Growing the commercial side. Expanding the service mix. But he is doing it inside a very clear constraint, one he has chosen deliberately.

He wants clients to feel like MK Roofing actually cares. He wants to stay personally involved. He wants the culture to stay intact as the headcount grows.

That is not a soft ambition. That is one of the hardest ex*****on challenges in any service business.

As you have grown your business, what is the one thing you have fought hardest to protect?

Listen to the full episode on Apple Podcasts: https://podcasts.apple.com/us/podcast/106-family-business-under-pressure-navigating-roof/id1800769225?i=1000767574513

Listen to the full episode on Spotify: https://open.spotify.com/episode/4k5FFVm5xQJmQLU2z5ycrn?si=QnWlAnKcR-uRCuh4eaXAjg

Full Episode: Link in the comments
Want to be a guest on the podcast? Link in comments

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