Robinson | Media

Robinson | Media A full service small business and broadcast consultancy that specializes in strategic planning, tactical assistance, and digital marketing.

Using A.I. for content creation - bad. Using A.I. for content preparation - good! My latest from Barrett Media.
06/01/2026

Using A.I. for content creation - bad. Using A.I. for content preparation - good! My latest from Barrett Media.

"One of the biggest misconceptions about A.I. and radio is that its use somehow removes creativity"

No matter your business, you could gain much by studying The Masters - and their attention to detail. It's a Masterclas...
04/23/2026

No matter your business, you could gain much by studying The Masters - and their attention to detail. It's a Masterclass in ex*****on. I break it down in my latest Barrett Media piece.

"The Masters’ disciplined mindset translates powerfully into the business—and radio—world. Companies that thrive over time are often the ones that resist shortcuts, protect their standards, and obsess over consistency in ex*****on."

Exceptional customer service gets notice. Most companies are awful at it. Although this is written for broadcast, all ...
04/15/2026

Exceptional customer service gets notice. Most companies are awful at it. Although this is written for broadcast, all companies benefit from the extra customer service push. Outlined in my Barrett Media piece. Below.

"Companies that empower their teams with tools to actively listen and respond effectively deepen listener loyalty."

After decades of warning us about the dangers of A.I., Glenn Beck shocked his staff (and this writer) when he announced ...
02/04/2026

After decades of warning us about the dangers of A.I., Glenn Beck shocked his staff (and this writer) when he announced he is (mostly) all-in with A.I. In tandem with a big dose of caution. My conversation with Glenn on the topic is below.

"I can create so much more exactly the way I want, and then pass it to humans to make it better. That's using A.I. as a tool."

With National DJ Day underway, here's a peak on how long-time broadcasters are adapting with A.I. integration. My lates...
01/20/2026

With National DJ Day underway, here's a peak on how long-time broadcasters are adapting with A.I. integration. My latest on the Barrett Media platform.

"The future will be guided by algorithms, but it will also be driven by talent—programming, on-air, and creative professionals—who know how to merge innovation with personality."

What did YOU learn in 2025 - and what do you wish to learn this year - 2026? We asked a few industry pros that question...
01/05/2026

What did YOU learn in 2025 - and what do you wish to learn this year - 2026? We asked a few industry pros that question. Maybe their reflections and hope for a new year can sparks something for you. My latest from Barrett Media.

Every year end, human nature takes over. We collectively review what we might have accomplished in our industry during the year as it disappears in the

Yep - I said it. Taylor Swift isn't a GREAT singer. But she's still - remarkable. Being the BEST is subjective. Rema...
12/21/2025

Yep - I said it. Taylor Swift isn't a GREAT singer. But she's still - remarkable. Being the BEST is subjective. Remarkable? Not so much. My latest from Barrett Media - here.

Kevin Robinson explains what Taylor Swift, John Daly, Dick Biondi and great radio brands have in common that make them remarkable.

Sage advice to anyone set to retire. Not just in broadcast media. My latest column from Barrett Media here:https://bar...
11/18/2025

Sage advice to anyone set to retire. Not just in broadcast media. My latest column from Barrett Media here:

https://barrettmedia.com/2025/11/18/how-radio-legends-guy-phillips-george-lindsey-and-bobby-rich-adapted-after-the-onair-light-went-dark/?fbclid=IwY2xjawOJgQtleHRuA2FlbQIxMQBzcnRjBmFwcF9pZBAyMjIwMzkxNzg4MjAwODkyAAEetrIJuPNA1bPJ87qYLx64mnnncWfE-tbtojXG38a1Wi8p1c8LuRQW7ZiAAUU_aem_Gmdx2rHNAYD-da_cKR3tSw

Kevin Robinson talks to radio legends Guy Phillips, Bobby Rich and George Lindsey about adjusting to retirement.

Every aspect of business, sport and performance art benefits from coaching. Here's my latest piece from a media perspec...
11/04/2025

Every aspect of business, sport and performance art benefits from coaching. Here's my latest piece from a media perspective on the Barrett Media platform.

Kevin Robinson shares how coaching impacts the game of golf, and the worlds of radio and comedy, and offers tips on making talent better.

History is littered with branding roadkill by those who ignored their core audience in the name of growth. It continues...
10/09/2025

History is littered with branding roadkill by those who ignored their core audience in the name of growth. It continues to happen - we see (and hear) - still today. Be true to your brand. My latest from Barrett Media - here.

Your audience expectation should always be top of mind for radio talent across the country to stay true to what brought you success

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