The Culinary CMO

10/11/2026

10/08/2026

What a blast being on kutv2news in Salt Lake City, showcasing Operating Partner David and the incredible Black Sheep Café! Black Sheep Café

One of the most unique concepts in The Heirloom Restaurant Group portfolio. Black Sheep Café celebrates the rich heritage of Native American cuisine, bringing generations of tradition, culture, and incredible flavors to the table Kari Hawker Diaz

We love opportunities like this to shine a spotlight on the passionate people and remarkable stories behind the restaurants we represent. A huge thank you to the KUTV team for having us!

RestaurantMarketing
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09/27/2026

FOODS OF GARDEN GROVE LIVE 2026
What started as an idea, a tasting event, and a community concert has grown into a full-blown food movement right here in Garden Grove.

And this year, it got even bigger.

With 30 participating vendors, we took over another street, giving us two full streets of foodie magic and bringing together restaurants, residents, visitors, and some of the incredible people behind Garden Grove’s food scene.

But what makes this event so special goes far beyond what’s on the plate.

The amount of work that happens behind the scenes is incredible. Watching the City of Garden Grove and its departments come together to champion local restaurants, small businesses, and the people who make this community what it is has been phenomenal.

This is what happens when a city gets behind its restaurants.

You build more than an event.

You build a movement.

And Garden Grove is just getting started.

09/24/2026

Consistency isn't built during service—it's built long before guests walk through the door.

I'm excited to join Kevin Santiago, Founder of Heirloom Restaurant Group, for an upcoming webinar sponsored by Stouffer's: Consistency at Scale: Protecting the Guest Experience in 2026.

We'll be discussing practical back-of-house strategies that help restaurant teams:

✔️ Simplify kitchen ex*****on
✔️ Reduce variability across shifts and locations
✔️ Protect brand standards as they grow
✔️ Deliver the guest experience customers expect every time

If you're a restaurant operator, chef, or hospitality leader focused on scaling without sacrificing quality, this conversation is for you.

📅 Wednesday, September 30
⏰ 2:00 PM ET

09/21/2026

Foods of Garden Grove is back, and we couldn’t be more excited to celebrate our local food scene once again!⁠
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Our absolute favorite part of this event is giving passionate, independent restaurant owners the platform they deserve. These chefs and operators pour everything into their kitchens every single day, and seeing them share their incredible dishes with thousands of guests is what hospitality is all about.⁠
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If you’ve been before, you know this event is PACKED every single year, and this round is gearing up to be huge:⁠
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30+ incredible local food vendors⁠
Live music all night⁠
A full glow party⁠
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Unreal dishes from hardworking small businesses⁠
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Nothing beats seeing a crowd turn out to support local operators and the amazing food they create. Clear your schedule, bring a huge appetite, and come hungry!⁠
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Get your tasting packs at fogg.live and come hungry!

09/16/2026

What content creation actually looks like behind the scenes. 📸

We spent the day on-site with the Capo Craft Brewery team capturing the full story, from raw ingredients and brewery tanks to finished cocktails and table spreads.

Telling a brand’s story requires getting into the room, working closely with the team on the ground, and capturing the authentic vibe of the space.

We love to do it, and we do it best. Ready for your brand to make the spotlight? Send me a DM to get started.

09/09/2026

Client spotlight! 💪

Our friends at just dropped a major new addition to their lineup: The Heavy Hitter.

If you usually feel hungry an hour after a standard bowl, this was built specifically for you. It layers açaí, Greek yogurt, and their brand-new Power Oats; a high-protein blend of coconut milk, vanilla protein, chia, flax, h**p, and pumpkin seeds packing 12g of protein per cup. Stacked with granola, fresh fruit, superfoods, and a drizzle of honey, it’s designed for real, long-lasting fuel.

Huge shoutout to the Tru Bowl team for continually innovating clean, functional food. Go check out the new drop!

09/03/2026

If you're hosting this Labor Day weekend and want zero stress behind the grill, you need to check out our client, 5 Star BBQ.

Their team slow-smokes some of the absolute best meats in the business—from tender brisket and ribs to all the scratch-made sides. Whether you're feeding a small family gathering or a massive neighborhood party, their catering setups make hosting effortless.

Huge shoutout to the 5 Star BBQ crew for keeping our feeds hungry and the community fed. Get your Labor Day orders locked in with them before their slots fill up!

Option 2: Short & Recommendation-Style

Agency recommendation for the holiday weekend: don't touch the grill. 🍻

Giving a quick highlight to our partners over at 5 Star BBQ! If you’re planning a long weekend hangout, their catering spreads are the ultimate move. You get slow-smoked brisket, pulled pork, ribs, and classic sides without having to spend your entire day off prepping.

Proud to work alongside a team that delivers this level of quality week in and week out. Tap over to 5 Star BBQ to get your holiday order set!

09/01/2026

Starting September with a cold one. 🍻

Capo Leisure, Capo Public House... and now brand #3 on the roster: Capo Craft.

Located inside Rodeo 39 Public Market in Stanton, Capo Craft brings award-winning brews, craft cocktails (the yuzu spritz is elite), and incredible energy to one of OC’s best food destinations.

Huge thanks to the Capo team for continuing to trust us with their spots and growing with us!

08/25/2026

Selling out of high-margin specials before a campaign even wraps is the ultimate sign of a aligned marketing and kitchen strategy. 🦞

For Arrowhead Grill’s Seafood Odyssey, we focused on three core levers:

Visual Anchors: Products engineered specifically for high-table visibility (the Seafood Tower effect).

Definite Timelines: A strict August 30th cutoff to drive short-term conversion over passive interest.

Margin Alignment: Highlighting items that balance operational ease in the kitchen with high guest perception.

Watching the Seafood Towers fly out the door and the tables fill up is proof that when strategy meets operational ex*****on, the numbers follow.