05/11/2026
Introducing a breakthrough for brighter, longer-lasting blonde: no staining, messy applications, patchiness, or overtoning.
TripleBright oxidation defense purple shampoo is the first triple-action formula to target the root cause of brassiness—oxidation from metals + minerals—instead of just covering it up. Powered by K18 triple-action technology, this easy-to-apply foam removes, neutralizes, and defends against brass to keep your blonde like new.
Just 1 wash removes up to 3 months of brass from hard water*—restoring + evening out your ideal tone* for all highlighted + lifted tones. Ready for the future of blonde care?