Here at Copp Media, we operate without fancy job titles or layers of paperwork to process; we believe these types of systems slow down projects. Each of us has the authority to work with any client to develop and implement strategies with an end goal of meeting the client’s marketing objective. While many times this involves media placements, sometimes it involves building unique promotions as wel
l. The simple truth is: we’re not worried about how we’ll make money on a project. What we are concerned with is that our clients see measurable success. We are a media planning and media buying company; And we do it well. Our Tools
Research is a critical element of our planning process. The research we do ensures we use the most advanced tools to help you reach your media goals. Arbitron Surveys are used for audience analysis of radio
Nielsen Surveys are used for analysis of television
Newspaper Circulation Analysis (NCA) and Standard Rate and Data Services (SRDS) are used for print analysis
Outdoor Advertising Buying Guide is utilized in securing all outdoor companies in every city in the United States
SQUAD reports are used to estimate market costs throughout the U.S. Scarborough reports are used to help determine shopping, media and lifestyle behaviors and best venues to reach the target consumer
Rentrak and Marshall Research are qualitative and quantitative tools used to analyze true vision audiences
Online, anytime. Advertising online allows you to reach significantly larger audiences, and at a lower cost. Even better, we can help you target your ad campaigns directly at the slice of your audience who is most likely to become your customer. We’ll help you figure out who that core consumer is, help determine the optimal locations for ad placement, assist with implementation of your campaigns,
and analyze reports along the way. Social Media Monitoring
They’re talking, are you listening? Integrating the use of social media channels into your organization starts with listening. To define how and where you should be responding, you need to know how and where people are talking about you. The sheer volume of social media data can be hard to manage, though, without a proper platform to find and engage discussions that matter most to you. With Copp Media monitoring those conversations, you’ll be poised to absorb and act on the most relevant information people are sharing about your brand, products, competitors and industry. Our Monitoring Dashboard is a complete social media monitoring, engagement, and workflow management platform created to help aggregate and analyze the comments people are making about your brand and products on the web. We view trends and dig deeper into specific posts to get a pulse on how your company is faring online. Individual Social Media Monitoring plans will be created based on your specific digital goals and objectives. This will ensure we’re always moving the needle in the right social direction. SEO and Marketing. So you have a great advertising campaign in place, and you can’t wait for the business to start rolling in. But that won’t happen unless you have optimized (SEO) your site so search engines can find you. The way to make this happen changes like a revolving door, so we pride ourselves on keeping up with the perpetually updated curve. Digital search engine optimization – SEO. You may know what SEO is, but do you know how search engines work and what factors help in determining a websites ranking on Google, Bing or Yahoo? Copp Media can help in answering your questions about SEO. Whether your question is about SEO costs, Content vs. Link Building for SEO, Onsite Optimization vs Offsite, Social Media SEO or if you just want to know what you should be looking for when choosing an SEO expert to fit your companies needs. Copp Media Services partners with companies to provide national, global and local SEO in Wichita, KS. http://google.com/+CoppMediaServicesWichita
