06/15/2026
The challenge with training new legal associates is not the cost, it's the time. Taking away billable hours is not a great option for law firms, so we reinvented our training plan on Increasing Client Acquisition to be virtual self-study with one hour of coaching during the week for the individual or the team (which can be during lunch).
One of the biggest concerns I hear from senior partners isn't about legal expertise.It's about business development.Many firms are filled with exceptionally talented associates who know the law but have never been taught how to develop client relationships, build trust, and ultimately bring in new b...