Suzie Troupe - Business Advisor

Suzie Troupe - Business Advisor Small Business Advising and Marketing focusing on Automation, Lead Generation and Visibility.

10/04/2023

In real-time bidding, an automated program determines what advertisement will be displayed when a user accesses a website based on information such as demographics, location, and search history. This type of advertising is much more difficult on mobile devices.

10/03/2023

Email marketing is a great advertising tactic that places your communication or promotion directly in your customers’ inboxes. Consider collecting an email list of your customers and then building your list from there.

09/29/2023

The first interactive web ad was created by Global Network Navigator in 1993 and was sold to a Silicon Valley law firm.

09/28/2023

Today’s advertising agency will be able to make the most out of online marketing tools for your business. This includes everything from search engine optimization of all content to online reputation management and website design.

09/27/2023

The first example of email marketing occurred on May 3rd, 1978 when DEC employee Gary Thuerk sent an email via ARPANET to its West Coast users advertising a new DEC computer.

09/26/2023

There are several things you can do to improve your marketing strategies. Perhaps one of the most important is to schedule one hour each week to review, assess, and make adjustments to your marketing plan.

09/22/2023

With online marketing, and website creation, it’s important to invite feedback from your consumers. There is no way to know what your customer is experiencing other than communicating with them, so offering them a way to give feedback or ask a question easily will help them, and help you establish a good relationship.

09/21/2023

In 1955, the Marlboro Man ads began, which featured a variety of male figures including gunsmiths, athletes and captains. The most popular which was the cowboy, who was portrayed by four actors that each later died of smoking-related diseases.

09/20/2023

We recognize that many businesses like to keep all their marketing activities in-house to save money. Remember, if your online ads aren’t generating the revenue you need, you aren’t really saving money.

09/19/2023

If you have a website – and you should – you should spend about half-an-hour three times a week maintaining and updating it. Included in this activity should be responding to both the positive and negative comments about your restaurant that you receive.

09/15/2023

It’s important to remember that an increasing number of people turn to the Internet each day to find the answers they need. If your business doesn’t have an online presence, you may be missing out on a vital set of the market.

09/14/2023

Today's Tip: Have you invested in content marketing yet? According to The Content Marketing Institute, it drives 3x more leads than traditional marketing.

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