LXRY - Luxury rewritten for brands that challenge the norm

05/30/2025

I’m overdue for a reintroduction. So new friends, sit tight.
If you’ve been here since day 1, let’s get reacquainted 🖤

This isn’t an agency, it’s just me. My name is Lauren and I’m the brains behind LXRY.

The content, the strategy, the branding and design... all me.

I give brands the confidence to show up authentically and unapologetically online.

To keep it short and sweet, I started LXRY because I got tired of seeing incredible brands fall flat when it came to showing up on social media. The visuals didn’t match their high-end products and the voices felt like a copy and paste of any other brand. In 2025? We’re not doing that anymore.

I redefined luxury as the elevated presence that you can almost feel. The details, the imagery, and the unexpected elements that paint a picture of something more.

The willingness to explore the unknown and take creative risks. That’s what a luxury brand looks like to me. And THAT is who I want to invest my time in.

When I’m not doing client work, there’s a good chance you’ll find me on the couch with my pup and my kindle reading the newest thriller (My goal: 24 books this year. I’m already at 17!)

Things that I’m loving lately:
- true crime // social justice
- doing my own nails
- gin gimlets
- random little side hustles
- moodboards
- community networking
- coconut in my coffee
- YOGA
- using chat gpt as my therapist
- the mario theme songs while I work (I wish I was kidding)

I’ve worked with brands in media, fashion, mental health, photography, travel, coaching. But what inspires me most is bold storytelling that taps into culture, humor, emotion, and style.

I speak openly about my mental health because I know I’m not the only one navigating life after significant trauma. PTSD, anxiety, narcissistic abuse, and depression are all a part of my story. I was in a state of survival mode and dissociation for many years. Now I’m learning, listening, and healing.

It’s why I care so much about authenticity, even when it’s hard. I feel empowered by it.

If you’re excited about building something fresh, you’re in the right place :)

Let’s connect!! 📲🪼

05/05/2025

Let’s stop romanticizing full-time hires.

Not when you can get the same (dare I say, better) results at a fraction of the costs. By cutting out the middleman, your experience will be more personalized and direct.

You’re investing in someone who treats your brand like their own, who cares about the details, and who’s not afraid to switch things up.

Plus, you’re supporting a small business that thrives on creativity, innovation, and a wholeeee lotta heart.

Let’s have a chat about doing things differently🃏

04/23/2025

Here to ruffle some feathers 🦅

I’m not interested in playing by the same tired playbook. If you’re into doing things a little differently, you should stick around ❤️‍🔥

04/04/2025

Business owners, take notes. The people have spoken 🗣️🗣️🗣️

People want authenticity. They want to connect. They want REAL.

So much of social media is already flooded with filters and fake perfection. How about we prioritize personality instead of the same ole predictable approach?

I want to work with brands that embrace the uncomfortable, aren’t afraid to tap into new spaces, and want to build a community that evolves alongside them, not the other way around.

If that’s you, click on the link in my bio to get started with LXRY 💙💙

03/24/2025

l’ve got a bone to pick with Ben Stiller for this show because how the heck did I manage to binge 2 seasons in like, a week?!

My brother has been trying to get me to watch it since Christmas and I finally got around to it. Safe to say it didn’t disappoint 🤯🤯🤯

It’s so different than anything l’ve ever seen. The concept is bizarre and genius.

If you haven’t watched it yet, here’s a very very brief summary with no spoilers: employees undergo a procedure (called severance) that splits their consciousness into two versions: the “innie” (stripped down, muted version that knows nothing but work and follows rules without question) and the “outie” (real, raw emotion, takes risks, not confined by rules).

It made me think about how so many brands feel severed-playing it safe and robotic for professionalism while they hide their real personality.

Is your brand severed only to perform the same way as others? Check all that apply.

- Does your brand feel stiff? Impersonal?
- You feel like you have to tone yourself down?
- Does your content lack personality?
- You see creating content as a chore
- Your brand isn’t evolving with you

If you can relate to more than a few of these... it might be time to reintegrate and get connected with your
outie ⛓️‍💥😉

I’m keeping things small to focus on some projects.
LXRY has just a few spots left in the coming months for social media packages-let’s lock you in🔒

I’m also offering a strategy and branding package. Go take a peek and fill out an inquiry form if you’re interested in working together!!

xx

02/21/2025

These small moments, big lessons, and everything in between are what built LXRY. What began as an outlet for pain and purpose has healed me in ways I never imagined. I have more confidence in myself as a woman and as a business owner than ever before.

I’d love to hear how your experiences have shaped you. Can you relate to any of mine?

Let me know in the comments 🫶🏼

02/17/2025

02/11/2025

Do you have the type of business I want to work with?

I’m looking for businesses I can create content for that aren’t afraid to take risks—for the thrill of it, for the reward, and because it’s fun. Social media should never feel stiff and boring. LET LOOSE.

𓆩♡𓆪 You need creative direction on strategy, planning, and posting

𓆩♡𓆪 You’re a new business looking for a fresh perspective in social media

𓆩♡𓆪 You want the impact without the hassle of DIY

If any of these sound like you, let’s get a call in the books!

12/18/2024

This is a safe space where we’re all about [listening] and [not judging] 🤍♥️

If you’ve copied and pasted your breakup note into a caption, you’re in good company here.

Quit flying blind with your content strategy. Make 2025 the year you change that 🫰

DM me to set up a call!