Photo Insight

Photo Insight Photography education by Jeff and Lori Poole. Private one-on-one mentoring to grow your business. Where do you need insight?

Photography Education by Jeff and Lori Poole

Deconstructing the Art and Business of Photography. We offer tutorials, contracts, templates, and workflow solutions, as well as mentoring for photographers wanting to grow their business. If you're interested in learning more, please check out our website at myphotoinsight.com.

Some news I've been sitting on for a while...𝗜'𝗺 𝗲𝘅𝗰𝗶𝘁𝗲𝗱 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗮𝘁 𝗜'𝗹𝗹 𝗯𝗲 𝗿𝗲𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗜𝗺𝗮𝗴𝗶𝗻𝗴 𝗨𝗦𝗔 𝘀𝘁𝗮𝗴𝗲 𝗶𝗻 𝟮𝟬𝟮...
06/19/2026

Some news I've been sitting on for a while...

𝗜'𝗺 𝗲𝘅𝗰𝗶𝘁𝗲𝗱 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗮𝘁 𝗜'𝗹𝗹 𝗯𝗲 𝗿𝗲𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗜𝗺𝗮𝗴𝗶𝗻𝗴 𝗨𝗦𝗔 𝘀𝘁𝗮𝗴𝗲 𝗶𝗻 𝟮𝟬𝟮𝟳, 𝘁𝗵𝗶𝘀 𝘁𝗶𝗺𝗲 𝗿𝗶𝗴𝗵𝘁 𝗵𝗲𝗿𝗲 𝗶𝗻 𝗡𝗼𝗿𝘁𝗵 𝗖𝗮𝗿𝗼𝗹𝗶𝗻𝗮.

This will be my third time speaking at Imaging USA and my second consecutive year presenting at the intersection of the Business and Bo***ir tracks. It's a space I'm incredibly passionate about because great photography and strong business strategy belong in the same conversation.

My class, 𝘛𝘩𝘦 𝘉𝘰𝘶𝘥𝘰𝘪𝘳 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘈𝘶𝘥𝘪𝘵: 𝘐𝘥𝘦𝘯𝘵𝘪𝘧𝘺 𝘞𝘩𝘢𝘵'𝘴 𝘈𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘏𝘰𝘭𝘥𝘪𝘯𝘨 𝘠𝘰𝘶 𝘉𝘢𝘤𝘬, is designed for photographers who know they're capable of more but aren't quite sure where the bottleneck is. We'll dig into the decisions, systems, and blind spots that often limit growth, then build a clear plan for moving forward.

I'm especially looking forward to welcoming photographers to Charlotte as Imaging USA makes its first-ever stop in North Carolina. We'll be representing the Carolina photography community well.

A huge thank you to Miller's Professional Imaging for sponsoring my program and for their continued support of photography education.

Registration is officially open. I'd love to see some familiar faces in Charlotte.

🔗 https://imagingusa.com/
Lori Unruh Poole

Join me TODAY at 5:30pm for "𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 𝗛𝗼𝘄 𝘁𝗼 𝗥𝗲𝗮𝗰𝗵 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗕𝗲𝗳𝗼𝗿𝗲 𝗧𝗵𝗲𝘆 𝗦𝗲𝗮𝗿𝗰𝗵"We’ll break down the differenc...
06/03/2026

Join me TODAY at 5:30pm for "𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 𝗛𝗼𝘄 𝘁𝗼 𝗥𝗲𝗮𝗰𝗵 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗕𝗲𝗳𝗼𝗿𝗲 𝗧𝗵𝗲𝘆 𝗦𝗲𝗮𝗿𝗰𝗵"

We’ll break down the difference between:

· Active marketing (Facebook & Instagram ads that interrupt and create demand)
· Passive marketing (Google search campaigns that capture existing demand)
· And how to strategically use both without wasting money.

But traffic alone doesn’t book clients.

You’ll also learn how to:

· Design a compelling lead magnet that attracts the right type of client
· Build a simple but powerful lead generation funnel
· Create a nurture sequence that turns cold leads into confident buyers
· Move prospects from curiosity to commitment using intentional messaging

This is free to attend for PPSCNY members and only $25 for non-members

Register now: Link in Comments

You’re ready for more.More consistency. More confidence. More control over how your sessions flow and what your clients ...
04/16/2026

You’re ready for more.

More consistency. More confidence. More control over how your sessions flow and what your clients invest.

In this Maryland PPA intensive, Lori walks you through both sides of that equation. The first half dives into the psychology of sales—how to guide client decisions in a way that feels natural, ethical, and confident. The second half shifts into a live demo and hands-on shooting, where you’ll build real posing fluency you can use across any genre.

This is the kind of class that changes how you think and how you work, so your images get stronger and your revenue follows.

If you’ve been waiting for things to click, this is where it happens.

There’s still time to join us on Saturday—details at marylandppa.com.

Most photographers wait for clients to start searching.In this Maryland PPA class, Jeff is showing what it looks like to...
04/16/2026

Most photographers wait for clients to start searching.

In this Maryland PPA class, Jeff is showing what it looks like to reach people before that moment—and how to position your studio so the right clients already feel connected to you before they’re ready to book.

He walks through a clear, modern framework that ties your ads, lead generation, and follow-up together so you’re not just posting and hoping… you’re building real momentum.

If you’ve ever felt like you’re doing all the things but still not seeing consistent bookings, this is the kind of shift that changes everything.

Maryland PPA always brings incredible education, and this class is a perfect example. Learn more at marylandppa.com.

The Alignment Lab starts tomorrow!Inside, we’re focusing on the four things most photographers need in order to build a ...
04/07/2026

The Alignment Lab starts tomorrow!

Inside, we’re focusing on the four things most photographers need in order to build a business that can truly support them:

Pricing + profitability
A price list that makes sense and a business that pays you well

Messaging
Clear communication so people understand your value

Marketing
A better way to bring in the right clients

Systems
Workflows and automations that make everything easier

This is how you stop being overworked, underpaid, and stuck in the same cycle.

This is how you build a business that works — and a life that works with it.

If you want in, now is the time.

Doors are closing. DM me for info.

We hear photographers say this all the time:“You can’t charge that in my area. No one will pay that in my market.”But h...
03/10/2026

We hear photographers say this all the time:
“You can’t charge that in my area. No one will pay that in my market.”

But here’s the thing: Markets are pyramid-shaped.
At the bottom of the pyramid are a ton of cheap photographers. In the middle are a handful charging sustainable prices.
At the top... A few photographers absolutely killing it.

Here’s the kicker:
Clients are pyramid-shaped too. There are plenty of people looking for cheap. But there are also people willing to pay for quality.

Think about restaurants. McDonald's sells billions of burgers. Ruth’s Chris charges $159 for a ribeye. Both exist. Both are successful.

They just aren’t competing with each other. Different experience. Different marketing. Different clients.

Now imagine McDonald's telling Ruth’s Chris:
“No one will pay more than $5 for beef.”
Ruth’s Chris would laugh all the way to the bank.

The question photographers need to ask isn’t:
“Can my market support higher prices?”
It’s:
“Am I marketing to the right clients?”

Tell us something YOU'RE not willing to go cheap on in the comments.

Welcome everyone! For those of you from the Twin Cities, it was great meeting you all in person.Thank you so much for ha...
03/10/2026

Welcome everyone! For those of you from the Twin Cities, it was great meeting you all in person.

Thank you so much for having me speak yesterday and for the hospitality last night at happy hour.

Tell me one key takeaway you got from the class and how you plan to implement it.

We’re trying something new in the Photo Insight group, and we’d love your input.Instead of random posts throughout the w...
03/09/2026

We’re trying something new in the Photo Insight group, and we’d love your input.

Instead of random posts throughout the week, we’re shifting to a weekly theme format designed to create deeper discussions and more actionable takeaways.

Here’s how it will work:

Monday: We introduce the week’s topic — something photographers struggle with, argue about, or get stuck on.

Throughout the week: We’ll share stories, examples, and insights around that theme, and the group discussion will help shape where the conversation goes.

Thursday: We’ll wrap it up with our Momentum Series live session — a short micro-webinar where we break the topic down and give you practical takeaways you can actually use.

The goal is simple:

Less random content.
More focused conversations that actually move the needle.

And if you want to get the most out of the week’s topic, joining the live on Thursday will be the key piece that pulls it all together.

So tell us:

What topics would you love to see us tackle in the coming weeks?

Pricing?
Marketing?
Client psychology?
Sales?
Creative burnout?

Drop your ideas below 👇 (and be sure to join our facebook group - link in comments)

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5552 Carolina Beach Road, Ste A
Wilmington, NC
28412

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