Photo Insight

Photo Insight Photography education by Jeff and Lori Poole. Private one-on-one mentoring to grow your business. Where do you need insight?

Photography Education by Jeff and Lori Poole

Deconstructing the Art and Business of Photography. We offer tutorials, contracts, templates, and workflow solutions, as well as mentoring for photographers wanting to grow their business. If you're interested in learning more, please check out our website at myphotoinsight.com.

You’re ready for more.More consistency. More confidence. More control over how your sessions flow and what your clients ...
04/16/2026

You’re ready for more.

More consistency. More confidence. More control over how your sessions flow and what your clients invest.

In this Maryland PPA intensive, Lori walks you through both sides of that equation. The first half dives into the psychology of sales—how to guide client decisions in a way that feels natural, ethical, and confident. The second half shifts into a live demo and hands-on shooting, where you’ll build real posing fluency you can use across any genre.

This is the kind of class that changes how you think and how you work, so your images get stronger and your revenue follows.

If you’ve been waiting for things to click, this is where it happens.

There’s still time to join us on Saturday—details at marylandppa.com.

Most photographers wait for clients to start searching.In this Maryland PPA class, Jeff is showing what it looks like to...
04/16/2026

Most photographers wait for clients to start searching.

In this Maryland PPA class, Jeff is showing what it looks like to reach people before that moment—and how to position your studio so the right clients already feel connected to you before they’re ready to book.

He walks through a clear, modern framework that ties your ads, lead generation, and follow-up together so you’re not just posting and hoping… you’re building real momentum.

If you’ve ever felt like you’re doing all the things but still not seeing consistent bookings, this is the kind of shift that changes everything.

Maryland PPA always brings incredible education, and this class is a perfect example. Learn more at marylandppa.com.

The Alignment Lab starts tomorrow!Inside, we’re focusing on the four things most photographers need in order to build a ...
04/07/2026

The Alignment Lab starts tomorrow!

Inside, we’re focusing on the four things most photographers need in order to build a business that can truly support them:

Pricing + profitability
A price list that makes sense and a business that pays you well

Messaging
Clear communication so people understand your value

Marketing
A better way to bring in the right clients

Systems
Workflows and automations that make everything easier

This is how you stop being overworked, underpaid, and stuck in the same cycle.

This is how you build a business that works — and a life that works with it.

If you want in, now is the time.

Doors are closing. DM me for info.

We hear photographers say this all the time:“You can’t charge that in my area. No one will pay that in my market.”But h...
03/10/2026

We hear photographers say this all the time:
“You can’t charge that in my area. No one will pay that in my market.”

But here’s the thing: Markets are pyramid-shaped.
At the bottom of the pyramid are a ton of cheap photographers. In the middle are a handful charging sustainable prices.
At the top... A few photographers absolutely killing it.

Here’s the kicker:
Clients are pyramid-shaped too. There are plenty of people looking for cheap. But there are also people willing to pay for quality.

Think about restaurants. McDonald's sells billions of burgers. Ruth’s Chris charges $159 for a ribeye. Both exist. Both are successful.

They just aren’t competing with each other. Different experience. Different marketing. Different clients.

Now imagine McDonald's telling Ruth’s Chris:
“No one will pay more than $5 for beef.”
Ruth’s Chris would laugh all the way to the bank.

The question photographers need to ask isn’t:
“Can my market support higher prices?”
It’s:
“Am I marketing to the right clients?”

Tell us something YOU'RE not willing to go cheap on in the comments.

Welcome everyone! For those of you from the Twin Cities, it was great meeting you all in person.Thank you so much for ha...
03/10/2026

Welcome everyone! For those of you from the Twin Cities, it was great meeting you all in person.

Thank you so much for having me speak yesterday and for the hospitality last night at happy hour.

Tell me one key takeaway you got from the class and how you plan to implement it.

We’re trying something new in the Photo Insight group, and we’d love your input.Instead of random posts throughout the w...
03/09/2026

We’re trying something new in the Photo Insight group, and we’d love your input.

Instead of random posts throughout the week, we’re shifting to a weekly theme format designed to create deeper discussions and more actionable takeaways.

Here’s how it will work:

Monday: We introduce the week’s topic — something photographers struggle with, argue about, or get stuck on.

Throughout the week: We’ll share stories, examples, and insights around that theme, and the group discussion will help shape where the conversation goes.

Thursday: We’ll wrap it up with our Momentum Series live session — a short micro-webinar where we break the topic down and give you practical takeaways you can actually use.

The goal is simple:

Less random content.
More focused conversations that actually move the needle.

And if you want to get the most out of the week’s topic, joining the live on Thursday will be the key piece that pulls it all together.

So tell us:

What topics would you love to see us tackle in the coming weeks?

Pricing?
Marketing?
Client psychology?
Sales?
Creative burnout?

Drop your ideas below 👇 (and be sure to join our facebook group - link in comments)

I'm so proud to be a part of first- ever Bo***ir Photography track! Come and see me at the times and places listed her...
01/13/2026

I'm so proud to be a part of first- ever Bo***ir Photography track! Come and see me at the times and places listed here! Sponsored by .

.ai

🎬 Jerry Ghionis — Exclusive Encore Interview!✨ Jerry Ghionis — Feeding Your Soul vs. Feeding Your Family — a rare, behin...
12/14/2025

🎬 Jerry Ghionis — Exclusive Encore Interview!
✨ Jerry Ghionis — Feeding Your Soul vs. Feeding Your Family — a rare, behind-the-scenes conversation where we dive deep into passion projects, longevity in this industry, and how to build a career that sustains you creatively and financially. Jerry’s decades-long journey from shooting 300 weddings a year to building an international legacy makes this interview gold for any photographer seeking real balance and lasting impact.
If you’re ready to finish Vision Forward on a legendary high note — grab your free ticket and join us Dec 14. 🎯 👉 visionforwardsummit.com

It’s DAY 14 — the grand finale of the Vision Forward Summit (Dec 1–14)! We’re closing with two industry powerhouses shar...
12/14/2025

It’s DAY 14 — the grand finale of the Vision Forward Summit (Dec 1–14)! We’re closing with two industry powerhouses sharing the strategies that will shape your 2026 success. Today’s lineup:
✨ Mario Muñoz — The Luxury Wedding Sales Method: Elevate your brand and confidently close higher-end clients at higher margins.
✨ Easton Reynolds — Setting Yourself Up for Success With Ads in 2026: Learn how to adapt to Meta’s new updates and improve your targeting.

👉 Register free at visionforwardsummit.com

DAY 13 of Vision Forward is here, and we’re heading into the final stretch of this 14-day photography business transform...
12/13/2025

DAY 13 of Vision Forward is here, and we’re heading into the final stretch of this 14-day photography business transformation (Dec 1–14). Today’s speakers bring the mindset and messaging shifts you cannot skip:
✨ Shawn Black — You, Inc.: Learn how to build and market a personal brand that feels authentic and unforgettable.
✨ Lori Unruh Poole — The Psychology of Sales: Use psychology to sell with empathy and make the buying process fun.
👉 Register free at visionforwardsummit.com

DAY 12 is live! Vision Forward runs Dec 1–14, and today’s sessions are all about fixing your leads—both the ones you hav...
12/12/2025

DAY 12 is live! Vision Forward runs Dec 1–14, and today’s sessions are all about fixing your leads—both the ones you have and the ones you want. Today’s speakers:
✨ Michelle Harris — Top Reasons Photographers Get Ghosted: Discover the fixes that get clients responding, showing up, and booking.
✨ Yaneck Wasiek — Get More Leads With Google Ads: Build a simple, effective ads-to-landing-page funnel that attracts high-quality leads.
👉 Register free at visionforwardsummit.com

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5552 Carolina Beach Road, Ste A
Wilmington, NC
28412

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