Julie Parker Communications

09/04/2026

Friday travel dump: Washington, D.C. this week. Denver next. ✈️

Julie Parker spent time with the U.S. Capitol Police, leading a one-day media training and a half-day crisis communications plan review. Between sessions, she also enjoyed some incredible food and D.C. views.

Next week, she’s headed to Denver for the 2026 3CMA Annual Conference.

Julie will open the conference with “Yellow Means Go: Leading Through Communication When Silence Isn’t an Option,” a keynote based on the central message of her upcoming book: Communication is leadership, and hesitation carries risk.

She’ll also lead the breakout session “Crisis Communications and Critical Incidents on Campus,” using real-world cases to help communicators strengthen their readiness, protect reliable communications channels, and maintain public trust during fast-moving emergencies.

From D.C. to Denver, the mission remains the same: helping communicators lead clearly when the stakes are high.

09/03/2026

Christopher is using this trend to call out one of the most common social media mistakes: posting a screenshot of a press release or flyer as content.

It may be fast. But it is rarely effective.

The text becomes tiny on a phone; it isn’t engaging, and screenshots can create accessibility barriers.

Instead, we coach:
• Pull out the one thing residents need to know.
• Lead with a clear, audience-focused hook.
• Rewrite the information for the platform.
• Use a carousel, Reel, or simple graphic designed for mobile.

Now, use this trend to address common requests or misconceptions you have at your agency.

Begin with: “Can’t I just…?”

Interrupt with: “No. Next question.”

Keep it light. Keep it specific. Use the caption to explain the joke and avoid miscommunication. The goal is to educate, not alienate.

09/02/2026

What can you accomplish with a five-hour JPC retainer?

There is no single answer, and that’s the point.

One client may need a consistent mix of social media posts. Another may want to turn department-provided footage into polished reels. A third may need to shift the month’s hours toward a press release, event, or time-sensitive communications need.

Your priorities can change from month to month. Your support can change with them.

A retainer gives you access to experienced communications professionals without locking you into the exact same deliverables every month.

Five hours. Customized around what your organization needs most right now.

Exact deliverables may vary based on project complexity, available assets, and revision needs.

09/02/2026

Counting down the days until Accelerate next month! 🍷⛰️

We’re taking our off-site networking to the next level with a trip to Hazy Mountain Vineyards.

Think panoramic Blue Ridge views, local wine and beer, and the best conversations of the entire conference, all in one place.

If you haven’t locked in your spot for Accelerate yet, consider this your sign to clear your schedule. You won’t want to miss what we have planned. See you all in Virginia later this month!

09/01/2026

One of the faces behind the content you see every day.

This Teammate Tuesday, we are featuring our first of many Employee Highlights! Meet Frances, a social media specialist at Julie Parker Communications. She ideates, executes, and measures the success of every post across all of JPC’s social media platforms.

Beyond the office, she is also a mom of two, a wife, and a friend who is always game for a book club or round of mahjong.

Looking to create a social media campaign and tell your story? Frances is your girl!

08/31/2026

Maybe you’re 5, 10, or even 15 years from retirement. That doesn’t mean it’s too early to start investing in what comes next.

The assignments you take today are building your future résumé.

Are you choosing the roles that feel comfortable because you already know you’ll succeed? Or are you taking on opportunities that stretch you, expose you to new skills, and make you more valuable beyond your current position?

Budgeting. Strategic planning. Community engagement. Project management. Speaking. Leadership. Networking. Working with outside partners.

Those experiences may feel like just another assignment now. Years from now, they could be exactly what opens the door to your next opportunity.

Your next chapter doesn’t begin the day you retire. You’re building it right now.

Learn more by listening to “From Badge to Brand: Building Your Second Act After Public Safety,” featuring Julie Parker, Greg McCurdy, and Christian Quinn in the Video Library on JPCU.

08/31/2026

Accelerate is more than a conference. It is an immersive, scenario-based crisis communications simulation designed for police chiefs, public information officers, communications directors, city managers, and other leaders.

Hosted by the University of Virginia’s Center for Public Safety and Justice and presented by Integrated Design Firm, Accelerate brings professionals together in Charlottesville, Virginia, for hands-on learning, meaningful connections, and a crisis simulation that puts communication strategies to the test.

Registration also includes professional headshots and a visit to a local winery and brewery.

There is still time to join us! Learn more and register for Accelerate in Charlottesville, September 23–25 at julieparker.co/accelerate.

08/27/2026

“Casual and off the cuff may be their culture, but this is not at all an appropriate response.”

GOLF.com asked Julie for her expert opinion on Good Good & Callaway Golf's controversial ad and the PR crisis that followed.

Good Good and Callaway have been in damage-control mode. We asked three crisis-communications experts to assess the brands’ tactics.

08/27/2026

New album: Accelerate in Charlottesville 📸

Downtown strolls. UVA views. A winery visit. New connections. Big conversations. And plenty of moments worth adding to your camera roll.

This trend is also perfect for your next promo post. It helps your audience picture themselves at an event before they ever arrive.

Try it for:
📁 New album: Coffee with Cops
📁 New album: Citizens Police Academy
📁 New album: Your Community’s Favorite Annual Event

Fill the “album” with the people, places, and experiences attendees can expect. Instead of simply telling people an event is coming, show them what their own camera roll could look like if they attend.

And if you join us for Accelerate in Charlottesville, September 23–25, yours might look a little something like this. 👀

08/26/2026

Julie trusted us with her presentation pictures.

This is what we got. 😂

She crushed the presentation. The camera? Not so much.