09/11/2026
Most businesses buy too much of the map.
EDDM sells by carrier route, so the real decision is which routes to take, not how many. Start at your own front door. Take the routes your customers already drive in from, and stop where the drive time stops making sense. Three good routes near you will usually outwork ten spread across the county.
Look at the households on each route, what the piece costs to land there, and whether someone on that street would realistically make the trip.
Tell us where you are and we will map what is around you.
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