08/05/2026
No matter your vertical, the risk is not asking if the (good) work you're doing is for a need that has changed or is on the verge of being obsolete.
They don't usually become 'outdated' overnight. It's usually an (unnoticed) drift because the activity isn't being assessed for the value it's providing to those it serves.
Every org needs to pause and ask whether if the way it operates still serves the people it exists to serve.
The habits, problems, expectations, and market solutions of our customers change.
And as many prior greats have taught us, they might not always be able to explain what they will need next.
But they show us through friction, silence, workarounds, changing behavior, and what they stop using.
That's why we have to keep asking:
► What has changed around us?
► What do our clients, customers, and communities need from us now?
► What are they trying to accomplish?
► Are we measuring activity or impact?
► Would we build it this way today?
These questions belong in Quarterly Business Reviews, planning meetings, and board convos.
Work is successful when it is rooted in service, when clients, customers, and communities are better because of it, and when our actions earn us the right to keep serving them.
Great post, Jeff Siegler! Keep challenging people to think differently with Revitalize, or Die.
Your chamber of commerce, tourism bureau, and economic development office were built for a different era.
That era is over.
And before anyone gets defensive, let me be clear, there are genuinely great people working in these organizations. Hardworking, dedicated people who care deeply about their communities. This isn't about them.
It's about the mission.
Because the most talented people in the world can't move the needle if they're working toward the wrong goal. And doing the wrong thing more efficiently won't fix a damn thing.
The best organizations ask themselves hard questions on a regular basis. Are we still relevant? Are we actually serving the community? Is what we're doing today what our community needs, or is it just what we've always done?
Times have changed. The economy has changed. What people want from their communities has changed.
The organizations charged with making communities better have to be willing to change too.