08/24/2026
Monday Morning Stretch: The Choice is Clear
It’s only occasionally that I’m truly impressed with the level of client service extended to me by an individual. Even more rare is that level of extraordinary service delivered by an entire group of people. But, I could count on one hand the number of times I’ve had consistently excellent service delivered by an entire company nationwide over a five-year period without at least one person eventually spoiling their record.
CLEAR is one of those companies. As a frequent traveler, it made total sense for me to pay the $200 fee to join CLEAR’s membership program which performs fingerprint and retinal scans as well as background checks on travelers. Once you’re “CLEAR”, they speed you through TSA and zip you right up to the front of the security line, saving hours of time and toe-tapping frustration through airports like Atlanta, New York, Dallas, and LAX.
I’ve mentally noted before how truly friendly, welcoming, connected, and efficient the CLEAR team is, but last week while catching a flight home out of San Jose, CA, I realized that this had always been my experience with CLEAR—every time, every city, every person… for five years. No exceptions.
How do they do it? They are pulling from the same pool of applicants and workers as you and I. Just like us, they are a growing company with hundreds, if not thousands, of clients. They rely heavily on technology which has got to be just as glitchy as ours. So, what’s their secret to this high level of client experience and more importantly to the consistency of its delivery across all fronts and over such a long period of time?
I had to know. So, I called them.
Read more: https://www.lionspeak.net/the-choice-is-clear/