Mass Tort Ad Agency

04/16/2026

If you've been walking this floor wondering what AI actually means for your plaintiff practice come find me today.

No jargon. No pitch deck. Just a straight answer.

I'll explain in plain English:

→ How we use medical facility data to find the right claimants for your specific

→ Why signed retainer intake at $100 per client is now possible when it used to cost $600-$800

→ How we track hail storms, wildfires, and nursing home violations in real time and turn them into signed clients

→ What the 48 mass torts we're tracking right now actually mean for your firm's growth

→ Why the firms winning on plaintiff acquisition in 2026 are the ones who started using AI targeting 12 months ago

You don't need to be a tech person to understand any of this.

You just need 15 minutes.

Find me on the floor → https://sales.mtaa.ai/

04/16/2026

Every attorney at MTMP this week has already met Chad.
Chad works for a vendor you've never heard of. Chad found you at the bar. Chad says his cases are different. Chad says his intake quality is unmatched. Chad says trust him.

Before you pay Chad's unusual high price because Chad's quality is the best (Trust me bro) — know the market rate.

Here's what our campaigns actually delivered in the last 30 days, tort by tort, cost per signed retainer.

Video Game Addiction: $300–$400.
Sports Betting: $300–$400.
Social Media: $600–$900.

If Chad's quoting you $1,800 for a tort that runs at $400 you know you have just meet Chad — now you know.

Find us at MTMP. We'll be the ones with the data.
MTAA.AI · (888) 670-0006
Cell for text: 678-427-8490

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04/16/2026

I'm at MTMP in Las Vegas this week, and I've been showing a few people https://firstp.ai in between sessions.

The reaction has been consistent. One attorney stopped me and said:

"This is one of the more thoughtful AI for founders tools I've seen. It doesn't promise to build your company for you it just forces you to think at a higher level and gives you a battle plan in 45 seconds. That's legitimately valuable, especially for solo founders or early-stage people who don't have a brain trust yet."

That was exactly what I needed when I built it

No fluff. No promises to do your thinking for you. Five legendary advisors stress-test your idea from first principles and hand you a battle plan — in under a minute.

If you've got an idea you've been sitting on, drop it into firstp.ai today. It's free.

The brain trust you don't have yet is waiting for you.



04/15/2026

I had a conversation with an attorney last year.

Big firm. Smart guy. Doing well.

He said: "Jacob, we tried digital advertising. It didn't work."

I asked him what he meant by didn't work.

He said: "We spent $50,000 and got a bunch of leads that went nowhere."

Here's what happened to that attorney — and it happens to almost every firm that tries this without the right intelligence behind it.

They ran ads to the wrong people.

Not because they were careless. Because without AI-powered targeting data, you're essentially guessing. You're showing ads to people based on age and geography and hoping they qualify.

With the right data layer:

→ We know which zip codes have the highest concentration of people who were treated by a specific type of specialist

→ We know which nursing home residents' families are most likely to be looking for legal help

→ We know which areas were hit by a storm or environmental event that triggers a mass tort

→ We qualify every claimant before they ever reach your intake team

→ We only deliver people who have already signed a retainer

That attorney is now one of our clients. His cost per signed client dropped by more than half.

AI didn't replace his legal work. It just made sure the right people found him first.

I'm walking the floor at MTMP right now. Come find me:
→ https://sales.mtaa.ai/

Or text me: 678-427-8490

— Jacob Malherbe | Mass Tort Ad Agency

04/15/2026

Let me clear something up for plaintiff attorneys.

AI is not going to replace you.

AI is not a robot lawyer.

AI is not some magic box that does everything automatically.

Here's what AI actually is in the context of finding mass tort clients:

It's a data engine.

Right now there are millions of potential claimants in America who qualify for mass tort cases — and they have no idea. They don't know their nursing home had 47 federal deficiency violations. They don't know their doctor prescribed a drug that's now in litigation. They don't know they have a case.

Your job is to find them before the other firm does.

AI helps you do that by:

✅ Pulling NPI data on every medical facility in America and matching them to your tort type

✅ Building Facebook audiences from the zip codes where those patients actually live

✅ Delivering only signed retainer clients — people who already qualify and have already signed — not raw leads you have to chase

✅ Scoring each active tort so you know which dockets are worth investing in right now

You don't need to understand the technology.

You just need to understand the result: more qualified signed clients, lower cost, faster.

That's what I do for 600+ plaintiff law firms.

I'm at MTMP at the Wynn this week. Find me on the floor:
→ https://sales.mtaa.ai/ (live GPS map — seriously)

— Jacob Malherbe
Founder, Mass Tort Ad Agency

04/14/2026

Every attorney I talk to at conferences asks me the same thing.

"Jacob, what exactly IS AI and what can it actually do for my firm?"

And I love that question. Because most people in this industry are using the word AI without being able to answer it.

Here's the plain English version for plaintiff attorneys:

AI is just a system that reads massive amounts of data faster than any human can — and finds patterns you'd never see on your own.

For your firm that means:

→ It reads every nursing home deficiency report in America and tells you which facilities have the worst records — before you spend a dollar on advertising

→ It maps which doctors and specialists treated patients for a specific injury in which zip codes — so your ads find the right people in the right place

→ It tracks 48 live mass torts in real time and scores which ones are worth your investment right now vs. which ones are fading

→ It watches hail storms and wildfires across all 50 states the day they happen and builds an audience of people in the affected area before any other firm is advertising

That's not science fiction. That's what we're running today at Mass Tort Ad Agency.

I'm at MTMP this week at the Wynn. Come find me and I'll show you exactly what this looks like for your practice.

Live map showing where I am on the floor right now:
→ https://sales.mtaa.ai/

— Jacob Malherbe | 678-427-8490

03/10/2026

Today, I'm introducing https://tortintel.ai/ a website that keeps you up to date on mass torts.

It's wired into 25 sources—mostly legal, medical, government, financial, and news outlets—that automatically update the site every morning at 8:00 AM Eastern.

Each day you'll get a concise mass tort legal brief highlighting the most important developments from the last 24 hours. It will also refresh each tracked mass tort with any new litigation-related updates and recalculate the Jacob Score if anything has changed.

Every tort page includes:
Case overview
Causation summary
Litigation status
Geographical exposure
Key defendants
Eligibility criteria
Claimant profile
Litigation timeline
News section

All of this refreshes automatically every morning, so when you see the date on the brief, you'll know the site is current.

This tool is designed for busy plaintiff attorneys who need a quick overview or automatic alerts (via the email alert box on each mass tort page), as well as for supporting vendors, mass tort investors, and funders.

I hope you all like it—it was fun to build!

Please let me know via DM or in the comments if any torts are missing, if something looks off, or if I've overlooked anything on the site. It's in early public access, so there could be a few hiccups.

There's also a Pro section, but it's currently reserved for a very small, select group of law firms, so don't worry about that.

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02/20/2026

𝐓𝐡𝐞𝐲 𝐤𝐧𝐞𝐰. 𝐀𝐧𝐝 𝐭𝐡𝐞𝐲 𝐝𝐢𝐝𝐧'𝐭 𝐭𝐞𝐥𝐥 𝐮𝐬.
That's not a tagline. That's what 11,195 women are saying right now.

Women who trusted products like Dark & Lovely, Just for Me, and ORS Olive Oil with their health — products marketed to them since childhood — are now fighting uterine cancer, endometrial cancer, and ovarian cancer.

And as of today? Zero settlements. Zero accountability.

Here's what most law firms get wrong when advertising to this audience:
They lead with dollar signs. They use stock photos. They throw around legal jargon like "MDL" and "bellwether" without explanation. They treat it like a transaction.

But this isn't a transaction. This is a woman who got her first relaxer at age 7 because that's what the culture told her was beautiful. This is a mother who relaxed her daughter's hair because she didn't want her to face the same discrimination she did.

This is a 25-year-old who just found out she'll never have the three children she planned for — because of a product that never carried a single warning label.

If your firm is running Hair Relaxer ads and your creative doesn't make you feel something, it won't make them feel anything either.

The messaging that actually works right now:
→ "You trusted these products with your health" — reframes it as a breach of trust, not a personal failure → "Your hair was always beautiful" — connects to the natural hair empowerment movement already happening → "You deserve answers" — positions legal action as accountability, not just compensation

The firms that are winning cases in this space aren't the loudest. They're the ones who took the time to understand what these women actually went through.

11,195 women. And counting.

The question isn't whether these cases have value. The science is clear — the NIH found 2x the cancer risk for frequent users.

The question is whether your messaging is worthy of their trust.

🏛️ Mass Tort Ad Agency We manage $250M+ in Facebook ad spend for 600+ law firms across 100+ mass torts. Transparent pricing. Creative that converts. Campaigns built on real audience intelligence — not guesswork.

🚀 Ready to launch a Hair Relaxer campaign that actually connects? 👉 Book a strategy call today → https://masstortadagency.com/

We'll show you exactly what's converting right now, the audiences that are responding, and the creative angles your competitors are missing. No contracts. No fluff. Just results.

02/20/2026

Before we spend a dollar finding social media addiction victims for our law firm clients, we research them. We read what they post on Reddit at 2am.

We go through the lawsuit filings. We sit in the forums where parents are begging for help.

That research is what makes our ad creative convert.
We've always done this work behind the scenes but we've decided to start sharing it.

Starting today, we're publishing the consumer research reports behind every mass tort we run campaigns for.

First up: Social Media Addiction.

Zuckerberg just testified under oath. TikTok and Snapchat already settled. 2,325+ cases in the MDL. This report covers what victims are actually saying, mapped to qualifying criteria.

Normally these reports stay behind a paywall they're built for our clients and that's where they live.

But with this case all over the news right now and since we've got a lot of vendor friends in the industry 😉 we figured we'd make this one public.

If you're a mass tort attorney running SMA campaigns or thinking about it — this is yours free.
🔗 https://masstortadagency.com/why-social-media-addiction-is-the-mass-tort-opportunity-of-2026/

If you appreciate the work, give this a like and a share — it helps us keep putting out content like this. 🤝

Uncover the growing concerns around social media addiction and why it is becoming a significant mass tort opportunity in 2026.

02/19/2026

Your clients are talking about you online. Just not to you...

We spent weeks reading what car accident victims post on Reddit, Yelp, Google Reviews, Avvo, and the BBB about their experience hiring a PI lawyer.

What we found wasn't about legal skill. It was about the experience:
-Lawyers who never return calls
-Settlements that take years with zero explanation
-Clients who feel like a case number, not a person
-Fees that shock people AFTER the case settles

We documented 12 pain points across 8+ sources — with a fix for every single one.

If you run a PI firm, this is the most useful thing you'll read this week.

Free report inside 👇 https://lnkd.in/e6Eqm_mP