10/03/2023
*** An opportunity for Artist! ***
REQUEST FOR PROPOSAL
For Graphic Design Consulting Services
Contact: Shelby Roberts, Director Healthy Brain Initiative, Alzheimer’s Association
Deadline: 11:59 p.m. ET Oct 15, 2023
The Alzheimer’s Association, the leading voluntary health organization in Alzheimer’s care,
support and research, is requesting proposals for graphic designer consulting services to
support the development and publication of the next Healthy Brain Initiative (HBI) Road Map for
Indian Country.
The purpose of this request for proposal (RFP) is to select a consultant to work with the HBI
team and the Alzheimer’s Association Public Health and Communications staff on designing
and formatting the next HBI Road Map for Indian Country to resonate with primary audiences
described below.
The project is 100% federally funded through the Association’s Cooperative agreement with the
Centers for Disease Control and Prevention (CDC).
Expected Timeline:
September 2023: RFP Released
October 15, 2023: RFP due
December 2023: Vendor Selected
January 2024: Work Begins
September 2024: End of RFP
Work will begin in January 2024. The selected agency will be under contract until 9/29/24, the
end of the current grant year of this project. There is the potential for work in the subsequent
grant year, but the details of this RFP are specific to the needs for the current grant year’s
project.
Background
Alzheimer’s and other dementia are a rapidly growing public health crisis. More than 6 million
Americans are living with Alzheimer’s at a cost to the nation of $345 billion in 2023. By 2050, the
costs could rise to nearly $1 trillion, and nearly 13 million Americans will have Alzheimer’s.
A public health crisis demands a robust public health response. The Healthy Brain Initiative
(HBI) is a partnership of organizations across the country working collaboratively to improve the
understanding of brain health as a central part of public health. Led by the Centers for Disease
Control and Prevention (CDC), the Alzheimer’s Association has been a national HBI partner
since its inception in 2005. It is designed to:
● Increase knowledge and awareness about Alzheimer’s as a public health issue.
● Expand the understanding of the impact and burden of cognitive impairment.
● Advance public health strategies to address cognitive health, cognitive impairment,
Alzheimer’s and other dementias, and dementia caregiving.(Glossary of Terms)
What the HBI does:
● The foundational document of our work is the Healthy Brain Initiative State and Local
Road Map for Public Health 2023-2027. This guidebook identifies 24 actions that state
and local public health agencies can take to quickly and strategically address the
Alzheimer’s crisis.
● A companion Healthy Brain Initiative Road Map for Indian Country includes eight public
health strategies that can help American Indian and Alaska Native communities begin
planning their response to dementia.
For more than a decade, the HBI has worked with state Behavioral Risk Factor Surveillance
System (BRFSS) coordinators to collect data on subjective cognitive decline (SCD) — the
earliest indication of memory issues — and on dementia caregiving. This data emphasizes the
urgency of the crisis and helps public health agencies and policymakers identify actions that
need to be undertaken in their particular states.
To help ensure the future public health workforce understands Alzheimer’s as a public health
issue, the Association and CDC have developed a free, introductory curriculum — A Public
Health Approach to Alzheimer's and Other Dementias — for use by schools of public health and
public health professionals. In addition to increasing awareness of the impact of the crisis, it is
designed to increase knowledge of the role of public health in addressing it.
Overview
The prospective agency responding to this RFP must provide supporting documentation that
thoroughly describes how the agency has supplied similar services and expertise for similar
organizations. The agency must also explain how it will approach and accomplish the projects
outlined in the Scope of Work (SOW) below. Proven experience with large-scale nonprofit health
organizations, working with tribes or tribal organizations, and the federal government is highly
preferred and should be demonstrated throughout the proposal.
The budget for this project should not exceed $50,000.
Scope of Work
This project will provide graphic design services to support the development and publication of
the next HBI Road Map for Indian Country. The primary audience of the HBI Road Map for
Indian Country includes tribal health officials, elders, and leaders in tribal communities; and
Alzheimer’s Association field staff working with those officials. Additional audiences include
public health professionals working with tribal health departments, other allied health
professional groups (like physician groups), public health students, and national partners.
We want our agency partner to:
● Design and format the next HBI Road Map for Indian Country. The design will:
○ Include 3 rounds of revisions provided by the Association
○ Use HBI branding
○ Ensure cohesion of the next HBI Road Map for Indian Country with the suite of
other HBI products
○ Be compliant with federal 508 requirements
○ Design up to 3 unique graphic elements
○ Design iconography
● Design and format the executive summary (a separate stand alone document not to
exceed 2 pages)
● Purchase photos
● Develop 2-5 templates documents that can be used for supplementary materials
(content will be 2-4 pages)
● Attend at minimum monthly design meetings with the Association planning teams
● Provide federal 508 compliance on all fully formatted materials
● Provide final design files to the Association upon completion of each product
Proposal Requirements
The proposal should focus on the agency’s approach to the SOW. Please submit a PDF. The
proposal should include and will be scored against the following elements:
I. A cover letter from an officer or executive from the agency. The cover letter should also
include contact information for the primary contact for the proposal.
II. A description of the qualifications and experience of the agency that illustrates its
ability to achieve the asks of the SOW. Please include:
a. Biographies and expertise of individuals who will be assigned to this project, with
preference for Indigenous Peoples.
b. List of similar relevant clients or projects and the results achieved for them.
c. Experience working on federally funded projects.
d. Experience working on projects with tribal communities.
III. Approach and timeline to each element in the SOW in concise detail.
IV. A detailed description of services to be performed in the SOW and the timeframe
needed to achieve them. Please include:
a. The estimated number of staff hours needed to achieve the services.
b. The level of staff needed to execute each service.
V. Projected cost of services based on the SOW and the level of staff needed for each
service. Please note that this will be a consulting agreement so only staff time costs can
be incurred.
Submission Requirements
Please submit your proposal via email on or before 11:59 p.m. ET on October 15, 2023 to:
Shelby Roberts, Director of the Healthy Brain Initiative
[email protected]
If you have any questions, please contact [email protected]
The Healthy Brain Initiative is supported by the Centers for Disease Control and Prevention and the
U.S. Department of Health and Human Services (HHS) as part of a financial assistance award totaling
$3,045,933 with 100 percent funding by CDC/HHS. The contents are those of the author(s) and do not
necessarily represent the official views of, nor an endorsement, by CDC/HHS, or the U.S. Government.
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