09/18/2026
When a business is acquired, its customers don’t always transfer their loyalty to the buyer. Among other things, customers may worry about future pricing, quality and service. So if your business is anticipating an acquisition, plan how you’ll protect new customer relationships. Prioritize them based on factors such as their associated revenue, growth potential and strategic importance. Then communicate what will change and how those changes will benefit customers. To support continuity, offer retention incentives to the acquired company’s key employees. Contact us for help crunching customer numbers and identifying risks.