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Beverage Marketing Corporation For 50 years, BMC has the provided management consulting & research services to the beverage industry Founded in 1972 by Michael C.

Bellas, BMC began as a data services firm, publishing a series of beverage market reports and a comprehensive beverage directory. Today, our research and data division, BMC Research, offers more than 30 U.S. and global market reports regarding the beverage industry. In addition, BMC Research is also home to the beverage industry’s first ever all-inclusive, all-channel database with market forecasts—DrinkTellTM. In the 1990s, BMC expanded into the management consulting and advisory sectors. Today, BMC Strategic Associates offers a wide range of management consulting services throughout the supply chain to companies, entrepreneurs and investors through in-depth knowledge and experience, while BMC Advisors handles the financial needs of CPG and finance industry clients. At present, our staff counts among its ranks many of the most knowledgeable beverage, food and CPG experts in the world. With distinguished records of success in their professional careers along with diversified nationality and professional experiences, our staff members help industry leaders, emerging companies and investment firms thrive in a competitive and continually evolving marketplace. In addition, our global network of contacts enables us to maintain the most thorough and up-to-date reserve of industry-related knowledge anywhere.

The article below appears in The Beverage Strategist™, Sept 18, 2024 edition. Published by Beverage Marketing Corporatio...
09/18/2024

The article below appears in The Beverage Strategist™, Sept 18, 2024 edition. Published by Beverage Marketing Corporation. Subscribe by 9/30/24 and get 13 months for the price of 12. Use Offer Code: EXTRAMONTH. Learn more ://www.beveragemarketing.com/strategist.asp

Demographic Challenges Confront the Distilled Spirits Category
When it comes to the demographics of the U.S. distilled spirits consumer, some things apparently never change. This is particularly noticeable with gender, especially when it comes to wh***ey, which skews sharply toward male consumers. Yet the spirits category is not impervious to change, as can be seen with age. In this case, however, the change appears to be lessening interest in spirits among younger consumers.

In 2023, men demonstrated well above average propensities to reach for wh***ey of all types, while women displayed an aversion to such “brown” spirits, according to data from Scarborough Research in the Beverage Marketing Corporation (BMC) DrinkTell Database. The difference is most pronounced when it comes to Scotch wh**ky, for which men registered an index of 158, compared to a mere 45 for women. (Indexes measure the propensity, relative to the total population, to consume a specific product, with a mean score of 100.) A gap greater than 100 points also separated the male and female indexes for blended or rye wh***ey (155 versus 48). Wh***ey of any kind followed the same pattern, with men scoring an index of 141 and women an index of 62.
And this phenomenon has remained unchanged for years. Five years earlier, in 2018, male consumers’ index for Scotch was 163 and female consumers’ was 41. The gender gap for blended and rye wh***ey was somewhat lower in 2018 than 2023, but it still stood at nearly 100 points. For wh***ey of any variety, men’s index was a few points higher in 2018, at 146, while women’s was a tad lower, at 57, but the same general tendency was plain to see.
When it comes to other types of spirits, the major differences between male and female consumers largely disappears (except with gin). With major “white” spirits like tequila and vodka, men and women typically have indexes at, or within a couple of points of, 100, and this was as true in 2018 as it was five years later. While men now tend to show greater enthusiasm for gin than women do, just as they did in 2018, segment’s appeal to male consumers isn’t as pronounced as it is with wh***ey.
Across spirits segments, the strongest propensity to imbibe occurs among consumers at the younger end of the age spectrum and tends to want as consumers age. And this has not changed radically over time. Here, too, there are variations when it comes to “brown” versus “white” spirits. With the former, the highest indexes generally occur among consumers aged 25 to 44, while with the latter, exceptionally high indexes occur among those aged 21 to 24. SEE DATA CHART

Interested in beverage data and insight across alc and non-alc categories? We wanted to share a free issue of Beverage M...
04/12/2023

Interested in beverage data and insight across alc and non-alc categories? We wanted to share a free issue of Beverage Marketing Corporation's data driven newsletter, The Beverage Strategist. Driven by BMC's DrinkTell database, it's a quick, affordable way to get key beverage industry stats and insight delivered to your inbox. Download it and evaluate. If you decide to subscribe, get a $150 discount! https://mailchi.mp/beveragemarketing.com/the-beverage-strategist-issue-79-pre-promo?e=31b06fa494

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Learn more: https://mailchi.mp/beveragemarketing.com/the-beverage-strategist-issue-79-pre-promo?e=31b06fa494

Thought we'd share these stats from one of Beverage Marketing Corporation's 40+ reports on beverage trends. To receive f...
03/07/2023

Thought we'd share these stats from one of Beverage Marketing Corporation's 40+ reports on beverage trends. To receive free beverage stats on a weekly basis, sign up at https://www.beveragemarketing.com/subscribe-statline.asp

Learn more about our market reports featuring stats, insight and projections://www.beveragemarketing.com/reportcatalog.pdf

Here are some free beverage stats on the HOD bottled water market from Beverage Marketing Corp.Want more free stats? Sub...
10/21/2022

Here are some free beverage stats on the HOD bottled water market from Beverage Marketing Corp.
Want more free stats? Subscribe to our free publication, BMC Weekly Statline - https://www.beveragemarketing.com/subscribe-statline.asp

Want more in depth detail on the bottled water market? Learn more about BMC’s Market Report entitled Bottled Water in the U.S https://www.beveragemarketing.com/shop/us-bottled-water.aspx Order this report or others by Oct. 31 and get 10% off + a free report valued at up to $1,795! www.bmcreports.com for details and use promo code FALLBOGO+ when you place your order!

If you’re interested in beverage trends, insight, data and market forecasts, we wanted to pass along this special data b...
10/06/2022

If you’re interested in beverage trends, insight, data and market forecasts, we wanted to pass along this special data bonus/free data offer from Beverage Marketing Corporation. -

15% Off BMC's Market Reports
12/26/2019

15% Off BMC's Market Reports

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