Beverage Marketing Corporation

12/13/2024

Maximize your year-end beverage data and insight budget with BMC's Holiday Discount and Bonus Program! Choose your holiday offer and get more for less. Learn more @ https://mailchi.mp/beveragemarketing.com/2024-holiday-bonus

09/18/2024

The article below appears in The Beverage Strategist™, Sept 18, 2024 edition. Published by Beverage Marketing Corporation. Subscribe by 9/30/24 and get 13 months for the price of 12. Use Offer Code: EXTRAMONTH. Learn more ://www.beveragemarketing.com/strategist.asp

Demographic Challenges Confront the Distilled Spirits Category
When it comes to the demographics of the U.S. distilled spirits consumer, some things apparently never change. This is particularly noticeable with gender, especially when it comes to whiskey, which skews sharply toward male consumers. Yet the spirits category is not impervious to change, as can be seen with age. In this case, however, the change appears to be lessening interest in spirits among younger consumers.

In 2023, men demonstrated well above average propensities to reach for whiskey of all types, while women displayed an aversion to such “brown” spirits, according to data from Scarborough Research in the Beverage Marketing Corporation (BMC) DrinkTell Database. The difference is most pronounced when it comes to Scotch whisky, for which men registered an index of 158, compared to a mere 45 for women. (Indexes measure the propensity, relative to the total population, to consume a specific product, with a mean score of 100.) A gap greater than 100 points also separated the male and female indexes for blended or rye whiskey (155 versus 48). Whiskey of any kind followed the same pattern, with men scoring an index of 141 and women an index of 62.
And this phenomenon has remained unchanged for years. Five years earlier, in 2018, male consumers’ index for Scotch was 163 and female consumers’ was 41. The gender gap for blended and rye whiskey was somewhat lower in 2018 than 2023, but it still stood at nearly 100 points. For whiskey of any variety, men’s index was a few points higher in 2018, at 146, while women’s was a tad lower, at 57, but the same general tendency was plain to see.
When it comes to other types of spirits, the major differences between male and female consumers largely disappears (except with gin). With major “white” spirits like tequila and vodka, men and women typically have indexes at, or within a couple of points of, 100, and this was as true in 2018 as it was five years later. While men now tend to show greater enthusiasm for gin than women do, just as they did in 2018, segment’s appeal to male consumers isn’t as pronounced as it is with whiskey.
Across spirits segments, the strongest propensity to imbibe occurs among consumers at the younger end of the age spectrum and tends to want as consumers age. And this has not changed radically over time. Here, too, there are variations when it comes to “brown” versus “white” spirits. With the former, the highest indexes generally occur among consumers aged 25 to 44, while with the latter, exceptionally high indexes occur among those aged 21 to 24. SEE DATA CHART

04/12/2023

Interested in beverage data and insight across alc and non-alc categories? We wanted to share a free issue of Beverage Marketing Corporation's data driven newsletter, The Beverage Strategist. Driven by BMC's DrinkTell database, it's a quick, affordable way to get key beverage industry stats and insight delivered to your inbox. Download it and evaluate. If you decide to subscribe, get a $150 discount! https://mailchi.mp/beveragemarketing.com/the-beverage-strategist-issue-79-pre-promo?e=31b06fa494

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03/07/2023

Thought we'd share these stats from one of Beverage Marketing Corporation's 40+ reports on beverage trends. To receive free beverage stats on a weekly basis, sign up at https://www.beveragemarketing.com/subscribe-statline.asp

Learn more about our market reports featuring stats, insight and projections://www.beveragemarketing.com/reportcatalog.pdf

10/21/2022

Here are some free beverage stats on the HOD bottled water market from Beverage Marketing Corp.
Want more free stats? Subscribe to our free publication, BMC Weekly Statline - https://www.beveragemarketing.com/subscribe-statline.asp

Want more in depth detail on the bottled water market? Learn more about BMC’s Market Report entitled Bottled Water in the U.S https://www.beveragemarketing.com/shop/us-bottled-water.aspx Order this report or others by Oct. 31 and get 10% off + a free report valued at up to $1,795! www.bmcreports.com for details and use promo code FALLBOGO+ when you place your order!

10/06/2022

If you’re interested in beverage trends, insight, data and market forecasts, we wanted to pass along this special data bonus/free data offer from Beverage Marketing Corporation. -

10/04/2022

Here are some free beverage stats from Beverage Marketing Corp.

Want more free stats? Subscribe to our free publication, BMC Weekly Statline - https://www.beveragemarketing.com/subscribe-statline.asp

Want more in depth detail on the cannabis beverages market? Learn more about BMC’s Market Report entitled Cannabis Beverages in the U.S. - https://www.beveragemarketing.com/shop/us-cannabis-beverages.aspx

12/26/2019

Happy Holidays from Beverage Marketing Corp! Maximize your year end budget and start 2020 off right with discounts and data bonuses on BMC's Market Reports. Offers expire 12/31/19 -- see details https://www.beveragemarketing.com/email_files/2019holidaybonus/index.htm

10/17/2018

With cannabis legalization top in the headlines, food & beverage execs will want to read this blog post from Beverage Marketing Corp's Brian Sudano entitled "Things Are Getting Funky With Cannabis" https://www.beveragemarketing.com/thebmcbeverageblog-detail.asp?id=513

09/20/2018

In this blog post, Beverage Marketing Corporation's Brian Sudano taps into stats from BMC's DrinkTell database to support his insights into the state of the whiskey market....

The BMC Beverage Blog
State of the Union: The Magnificent Seven Leads the Whiskey Charge
by Brian Sudano

It's no secret that whiskey in nearly all of its delicious forms is having a terrific run right now, benefitting from the boom in traditional cocktails across the US and internationally. The renaissance of cocktails such as the Manhattan and the Old Fashioned has contributed to the growth of bourbon especially. What's most interesting to us is that the category's success has been broad-based across segments and features a wide moat of dynamic and high-growth brands. Whiskey is on the right track in every sense and we think that category momentum will likely continue into the foreseeable future. The State of the Union for American whiskey is indeed strong. More @

Leading source of U.S. and global beverage data and consulting. Bottled water, carbonated soft drinks, beer, fruit beverages, new age beverages, sports beverages, etc. are analyzed in annual reports.

05/17/2018

04/03/2018

Beverage Marketing Corp. Offers New Report on Implications of Cannabis Legalization for the Food & Beverage Markets
3/27/2018

Beverage Marketing Corp. Offers New Report on Implications of Cannabis Legalization for the Food & Beverage Markets

A new report from Beverage Marketing Corp. and HVCK indicates food and beverage companies are uniquely positioned to lead mainstream cannabis product development; the report also offers practical guidance for market entry

Beverage Marketing Corporation is pleased to announce the publication of The Cannabis Revolution: How Cannabis is Disrupting the Food and Beverage Industry. This report, published by leading beverage industry consultants Beverage Marketing Corporation in partnership with emerging trend innovation experts HVCK, is the first in a three-part set analyzing the opportunities, threats and implications of cannabis legalization and its impact on the food and beverage industries. The reports also offer recommendations for successful market entry and the development of innovative products to address the needs of an emerging mainstream market.

The studies' findings indicate food and beverage companies are uniquely qualified to play a lead role in bringing mainstream cannabis products to market by virtue of their marketing prowess, unique distribution systems, expertise in addressing product safety, packaging challenges, etc. Based on this premise, the reports offer recommendations for proactive companies to capitalize on opportunities created by rapidly evolving legislation. They also discuss growing consumer interest in the broad range of functional benefits offered by cannabis and its derivatives, and the suitability of food, snacks and beverages as delivery vehicles for health, wellness, functional and recreational cannabis-based ingredients.

More @ https://www.beveragemarketing.com/news-detail.asp?id=484

Report details and

Beverage Marketing’s market research reports offer statistics & analysis of alcohol & non-alcohol drinks, track drinks industry data & forecast trends in sports beverages, bottled water, beer, carbonated soft drinks, energy drinks, juice, dairy, etc.