04/22/2026
In a coaching conversation this week, I was working with a client on the nature of resistance in a change he's experiencing. I shared an uncomfortable truth: the fastest way to make people resist change is to frame it like a correction.
Most leaders don't realize they are doing this in the moment. Their attention is on the problem existing out there, with their people and the resistance itself. They think resistance means people are rigid, defensive, or unwilling.
Often, however, that's not it at all or at least not what appears on the surface. It's something that requires a deeper level of seeing and sensing...most of the time people cannot yet see what will be preserved in the change. And preservation matters.
When change is introduced through a deficit or diagnostic lens...
what is broken,
what is not working,
what must be fixed,
people do not feel invited into the future.
They feel asked to defend the meaning of the past - their work, who they've been, the historic values that have shaped the organization that guided the strategy they followed.
That is where so many leadership conversations collapse, not because the change is wrong, but because the entry point isn't wide enough to hold a larger conversation of possibility.
The strongest leaders know how to presence truth and as well as maintain the dignity of others. They don't pretend everything is fine but they also don't lead with shame.
They start somewhere deeper, asking questions that pull people in:
What do we cherish that is worth protecting here?
What must remain true as we evolve?
Who are we trying to serve now?
Who are we still failing to serve?
What is the future asking of us?
That is a different conversation. By lowering defensiveness and increasing ownership, we turn change from threat into shared ownership.
A simple framework that encourages deep, co-created change:
Preserve.
Compost.
Upcycle.
Invent.
Preserve what is essential.
Compost what no longer serves.
Upcycle what still has value in a new form.
Invent what the future now requires.
The sequencing matters.
In preserving what is essential first, people loosen their grip as they see transformation as additive, not subtractive...that it will not erase what they cherish.
Leadership is not forcing reimagination on people. We have to believe that people are still capable of it and that is something that often forces us to widen our imagination. People only resist what we haven't made space for in the room.
When we welcome them into a generative conversation, one they can co-shape with us, we learn a lot about what matters, what serves, and what's possible but that can only happen once they see the change as transcending the past AND keeping what is still cherished. The entrance is widened when we transcend and include.
Leadership challenge:
Think about one change conversation you are leading right now.
Before your next meeting, ask yourself:
"Am I leading with what is broken… or with what is worth building and building upon?"
Our past doesn't have to be in the way of our future...perhaps it's on the way.
Then ask your team one better question:
"What must we preserve if we are serious about creating the future well?"
Then notice what happens to resistance and what begins to take its place.