02/19/2023
As a home care agency owner, you know how important it is to have a steady stream of new clients to keep your business growing.
However, with so many options out there for lead generation and marketing, it can be difficult to know where to turn.
One common problem that many home care agency owners face is paying for leads that rarely turn into clients.
Whether it's through online advertising, lead generation companies, or other methods, it can be frustrating to spend money on leads that don't end up converting into actual business.
We all know the big "lead providers" in the market. It all seems so great.
You buy 10, 20, 30 leads (some of them touted as being exclusive) with hopeful thoughts of turning most of those leads into new clients on your caseload. You have all of these caregivers on PRN just waiting for more hours and here's your chance to deliver.
Only problem is...
It RARELY works out that way.
Instead you end up calling people that:
Never answer the phone... EVER
Tell you they never asked to be called and don't know what you are talking about
Get frustrated or angry because you are the 5th home care agency that called them today
Just wanted information but have no intention of hiring you
It's a big waste of time (and a big waste of a valuable marketing dollars).
Most go back to the tried and true method (that every other healthcare agency has used since the dawn of time)
Referral or word of mouth marketing
Truth be told, it's a method that still works and I'd advise every home care agency to continue doing it!
Going to every doctors office in town, buying lunch for the case management staff at the hospital, dropping off your pens and brochures at the acute and skilled rehab facilities.
We've personally done it all.
It
does
work.
(But it also takes a really long time) and consistently showing up to these places week in and week out.
Kind of hard to do when you've got a business to run and employees to manage.
But there is another way... A better way. One that allows you to:
Own your entire marketing process from end to end (so you are never dependent on another lead provider)
Get set up in a matter of hours so you can start generating new opportunity the very same day
Have complete and total predictability in your marketing efforts so you know EXACTLY how and when you'll be getting your next client (not lead... but client)
Save countless hours driving all over town begging for referrals, competing with the 50 other agencies doing exactly the same thing
Stop worrying about surviving as an agency and instead thriving... and FINALLY be able to focus on the most important things: Hiring/training great team members, and ensuring the quality of care is exactly what every senior deserves!
