01/25/2022
Do you want to know ONE of the top questions I get from salon and spa owners?
I speak with salon and spa owners all over the country, with all types of business models, on every level, and they all want to know…HOW DO I ATTRACT GOOD PROFESSIONALS THAT WANT TO WORK?
The quick answer is the same for attracting clients; give them something they can’t get anywhere else…YOU!
Too many salon and spa owners are worried about their staff leaving, better yet, leaving and taking clients and proprietary information, learning from them and then leaving and launching their own brand, and I know you know the rest, Beauty Queen.
All of these things could happen, but what if I told you, it won’t break you, but only show the power that you have!
You are in the people business FIRST, and investing in your people by providing formal/informal training led by you, the veteran, led by product specialists from the brands you carry, and even traveling out to training hosted by beauty associations, ensure that everyone is delivering a certain standard of service when they encounter your brand.
Whether you are the owner of a commission, hourly, independent, or mixed business, it is important to have some consistencies across the board. It is also important that no matter your business model, that every team member knows and feels attached to the overall vision for your establishment.
So, how do you keep good people? By pouring into them and developing them, then when it is time for them to move on, not only will they not be able to deny your influence in their success, but a happy engaged beauty professional delivers better work!
Build your legacy through people!
So, when is the last time you provided any kind of training to your staff?