08/14/2026
๐ฃ๐ฃ๐ช๐ฅ ๐ถ๐ ๐ต๐ฒ๐ฟ๐ฒ. ๐๐๐ ๐๐ต๐ฎ๐ ๐ฑ๐ผ๐ฒ๐ ๐ถ๐ ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐บ๐ฒ๐ฎ๐ป ๐ณ๐ผ๐ฟ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐?
The EU Packaging and Packaging Waste Regulation (PPWR) is introducing significant changes to how packaging is designed, produced, placed on the market and managed at end of life. And one of the questions we're hearing most often is:
"๐ช๐ต๐ฎ๐ ๐ถ๐ ๐ผ๐๐ฟ ๐ฟ๐ผ๐น๐ฒ โ ๐ฎ๐ป๐ฑ ๐๐ต๐ฎ๐ ๐ฎ๐ฟ๐ฒ ๐๐ฒ ๐ฟ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐น๐ฒ ๐ณ๐ผ๐ฟ?"
Under PPWR, businesses may have different responsibilities depending on whether they are acting as a ๐ฆ๐๐ฝ๐ฝ๐น๐ถ๐ฒ๐ฟ, ๐ ๐ฎ๐ป๐๐ณ๐ฎ๐ฐ๐๐๐ฟ๐ฒ๐ฟ, ๐๐บ๐ฝ๐ผ๐ฟ๐๐ฒ๐ฟ ๐ผ๐ฟ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ฒ๐ฟ. That distinction matters. Depending on your role, responsibilities can include:
โ Providing information and documentation to demonstrate conformity
โ Assessing packaging compliance and preparing Declarations of Conformity
โ Verifying compliance before packaging enters the EU market
โ Meeting registration and Extended Producer Responsibility (EPR) obligations
๐๐ป๐ฑ ๐๐ต๐ฎ๐'๐ ๐ผ๐ป๐น๐ ๐ฝ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐๐ต๐ฒ ๐ฝ๐ถ๐ฐ๐๐๐ฟ๐ฒ. PPWR will progressively introduce requirements covering:
โป๏ธ Recyclability and design for recycling
โป๏ธ Recycled content
โป๏ธ Packaging minimisation and waste prevention
โป๏ธ Reuse and refill systems
โป๏ธ Labelling and information requirements
โป๏ธ Restrictions on certain formats, materials and substances
โป๏ธ EPR and packaging waste management
For brands using ๐ด๐ถ๐ณ๐, ๐ฝ๐ฟ๐ผ๐บ๐ผ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ฎ๐ป๐ฑ ๐ฝ๐ฟ๐ฒ๐บ๐ถ๐๐บ ๐ฝ๐ฎ๐ฐ๐ธ๐ฎ๐ด๐ถ๐ป๐ด, understanding what's coming โ and designing for it early โ is increasingly important.
At GPA Global, our Creative, R&D and Eco-design teams work with brands to develop packaging solutions that balance commercial objectives, brand experience and evolving sustainability requirements. Because the goal shouldn't simply be to become compliant when a deadline arrives. It's to start designing better packaging today.
Reviewing your packaging portfolio and wondering what PPWR could mean for your products? ๐๐ฒ๐'๐ ๐๐ฎ๐น๐ธ.
