07/22/2026
I was talking with a local business owner recently—let’s call her Jane. She runs a concession truck, and for a long time, her mindset was: "I don't really need to worry about SEO or having a big online presence. People just see the truck and buy!"
Then she started noticing another local food truck in town that consistently had a line wrapped around the block. The difference? Whenever people were figuring out where to eat, they were searching online first.
It reminded me of an SEO guide I was reading through from the Amber Grant recently. SEO sounds super techy and overwhelming, but when you strip away the jargon, it's really just making sure people can actually find you when they need you.
A few things that really stood out to me from the guide:
• Show up locally: Claiming your Google profile and using the exact phrases people type when they're looking for your services makes a massive difference.
• Just answer their questions: You don't need fancy content. Just share answers to the stuff your customers ask you every day. Search engines love that.
• Let happy clients do the talking: Simple reviews and tags from people who love what you do build instant trust with new people (and with Google!).
Once Jane started getting her business visible online, people weren't just running into her truck by accident anymore—they were actually going out of their way to find her. 🚚✨
If you want to check out the full guide for your own business, you can grab the PDF here:https://ambergrantsforwomen.com/ebook_final.pdf
Honest question for the business owners on here: are you making it easy for your dream clients to find you, or are you keeping yourself a well-hidden secret? Let’s talk in the comments! 👇
