10/16/2026
The biggest leak in your funnel might be confusion.
Not bad traffic, not bad leads, just bad transitions.
When Layci asked where businesses usually screw this up, Warren Miles-Pickup did not hesitate.
They do not create a clear path.
The customer finishes one step and has no idea what to do next.
No follow-up.
No invitation.
No obvious next move.
So even after you have earned trust, momentum dies.
That is such an important leadership lesson.
We are often so close to our offer that we assume the path is obvious. But obvious to us is not the same as obvious to the buyer.
Warren’s recommendation was practical: map the whole journey visually. Draw the staircase. Identify every handoff. Make the next step impossible to miss.
Simple, but not easy.
🎙️ This conversation on Confessions of a Terrible Leader is packed with practical insight for founders trying to grow without wasting effort. Link in first comment.