The BrandStory Connective

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The BrandStory Connective I partner with small business owners, nonprofit leaders, startups, and schools who are ready to build thoughtful, intentional brands.
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Brand & Organizational Strategist helping leaders align their brand, messaging, and structure so their organization can move forward with clarity and confidence. My clients are often juggling big ideas with limited time—and they need a creative partner who can bring clarity, cohesion, and confidence to their message and visuals.

Nearly half of all Google searches have local intent, meaning someone is looking for something specific, close by, at th...
10/07/2026

Nearly half of all Google searches have local intent, meaning someone is looking for something specific, close by, at the moment they're searching.

When someone finds what they're looking for, 76% visit that business within a day. 28% make a purchase.

Those numbers matter because if you're not showing up with a strong Google Business Profile, you're missing out on that business.

Think about how you make decisions online. Reviews, credibility, information, all of it shapes your choices.

If you need help setting up a strong online presence, let's talk.

www.thebrandstoryconnective.com

I searched The BrandStory Connective on Google to test the strength of my Business Profile, and this is what it lists as...
09/18/2026

I searched The BrandStory Connective on Google to test the strength of my Business Profile, and this is what it lists as my philosophy.

"Focuses on 'excavation rather than invention.' Helping organizations unearth and consistently articulate the truth of what they already do well, instead of manufacturing a fake persona."

Yup, that sounds like me.

Make sure your Google Business Profile reflects you accurately.

One of my roles this week? Collaborating with the amazing carla b. long for a full-day marketing photo shoot at Logos Ac...
09/18/2026

One of my roles this week? Collaborating with the amazing carla b. long for a full-day marketing photo shoot at Logos Academy .

My involvement with organizations looks different from day to day. Here, I’m serving as a thought partner for this year’s marketing materials, thinking ahead about the stories we want to tell and anticipating the poses, moments, and layouts we’ll need to tell them well.

The reward? I get to spend the day with these beautiful children, incredible teachers, and a school culture like no other.

I leave tired and energized all at the same time.

My client understood her business inside and out, but clearly explaining it felt a bit scattered. She knew how the piec...
09/16/2026

My client understood her business inside and out, but clearly explaining it felt a bit scattered. She knew how the pieces fit together. She knew how she wanted people to feel working with her. She just couldn't get any of it onto a page in a way that made sense.

The web company she’d hired couldn’t quite figure it out either. The project dragged on, and so did the frustration.

So I stepped back and built her a business blueprint: the full architecture of how her business fit together, in language that was uniquely hers. When she read it, it was the first time she'd seen her business explained the way she'd always pictured it in her head.

"Impressive," she said.

She ended things with that other company not long after. What she has now isn't just a document. It's feeling equipped and empowered. It's the words and the confidence to write her own web content, in a way she's sure her audience will connect with.

That's an incredibly rewarding part of my work. Giving someone the tools and confidence to own a part of their business that might have felt difficult. Giving a business owner clarity, definition, and something solid to build from.

Spent a beautiful afternoon with The Silver Academy, learning about Tashlich, a symbolic Jewish tradition performed duri...
09/16/2026

Spent a beautiful afternoon with The Silver Academy, learning about Tashlich, a symbolic Jewish tradition performed during Rosh Hashanah. People gather by a flowing body of water to cast away the past year's sins and regrets, welcoming spiritual renewal and a fresh start for the New Year. ✨

Working with this team in a long-standing partnership is truly an honor and a pleasure. I’m grateful for the trust they ...
09/11/2026

Working with this team in a long-standing partnership is truly an honor and a pleasure. I’m grateful for the trust they place in me and for the opportunity to collaborate on work that’s meaningful and impactful. 🩵

Logos Academy

I had a client come to me wanting some web updates. When I assessed her current site, I discovered it wasn't even showin...
09/10/2026

I had a client come to me wanting some web updates. When I assessed her current site, I discovered it wasn't even showing up on a direct Google search. No Google Business Profile. A competitor with a similar-sounding name was turning up in her place instead.

Turns out, she had a setting blocking Google from indexing her site entirely. So we fixed the site, built her a Business Profile, and started encouraging her happy customers to leave reviews. That part matters- a profile with no reviews looks abandoned even when the business behind it is thriving.

Her presence online is night and day now. It’s amazing how long she's been running a great business while being functionally invisible to anyone searching for her. She had no idea.

That's why the big picture matters. That's why an assessment is so important.

Love visiting these lovely ladies at Logos Academy. 💙Another year of collaboration! I just wrapped up the design for th...
08/28/2026

Love visiting these lovely ladies at Logos Academy. 💙

Another year of collaboration! I just wrapped up the design for their annual theme poster, stopped in this week to talk through plans for this year’s annual report, and next we’ll start working on the event collateral for their big Annual Meeting this fall.

I love getting to partner with my clients across so many different pieces throughout the year—all working together to help tell their story.

Just wrapped up a summer contract with one of my favorite clients.Over the summer, I helped oversee a major building mov...
08/26/2026

Just wrapped up a summer contract with one of my favorite clients.

Over the summer, I helped oversee a major building move, coordinate logistics, organize the new space, hire and onboard a brand-new Executive Assistant role, and rebuild their Google file structure. I’m also continuing to work alongside the new EA to build systems, define processes, and help everything run more smoothly.

A lot of people know me for brand and messaging work, but just as often I’m the person helping a business get organized, solve operational headaches, and build the systems that let everything else run smoothly.

Grateful for clients like The Silver Academy who trust me to step in, figure out what needs to happen, and help make it happen.

Excited to be networking east of the river. Thanks BNI Lancaster II Chapter for the warm welcome.
08/26/2026

Excited to be networking east of the river. Thanks BNI Lancaster II Chapter for the warm welcome.

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York County, PA
17401

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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