The Foley Group

09/07/2026

09/04/2026

Heavier-weight papers will cost more, of course, but for the right projects, the message will be better anchored in recipients’ brains and more likely to be shared with others.

09/02/2026

Even experienced creators can lose real time getting an AI image right. Far more time than it would take to find one on a stock site.

Adjust the prompt. Regenerate. Adjust again. Regenerate again. An hour later, ask yourself: did you actually save anything? Something to think about.

08/28/2026

Before a recipient reads your headline or engages with your offer, they hold your piece in their hands. That physical moment forms an immediate perception of your brand.

A substantial, well-chosen stock signals investment and credibility. It tells the recipient that what they are holding is worth their attention.

That subconscious cue influences how the rest of the piece is received, including the copy, the offer, and the call to action.

08/26/2026

Your brand is really what your customers think it is.

If you're not shaping that perception, someone else is. Silence gets filled with assumptions, and competitors are happy to fill it for you.

Controlling the narrative isn't optional. It's the job. Print gets the job done!

08/21/2026

Print marketing is green marketing. U.S. forests are a renewable natural resource and are not shrinking. Net forest area in the United States increased by approximately 10 million acres between 2000 and 2025. – Global Forest Resources Assessment / Two Sides NA

08/19/2026

The emotional impact of a beautifully printed piece, held in your hands, can’t be replicated in other channels. So use the many tools of print to communicate with your audience!

08/12/2026

Greenwashing happens when a company creates a misleading or false impression about how environmentally friendly its practices actually are.

It's more common than many realize: 68% of executives admit their own companies have engaged in it. Paperless billing is just one example.

08/07/2026

More isn't always better on a printed page. Sometimes the most persuasive thing you can do is leave room around your message.

Open space slows people down enough to actually look. A packed layout does the opposite. It gives the eye nowhere to land, so nothing stands out.

Give your message space, and it works harder for you.

08/05/2026

People-first marketing works not when businesses choose one channel over another, but when they combine them in ways that are most useful to the recipient. Print builds trust and drives attention. Digital extends reach and makes response easy.