06/08/2022
🔥 How to win at social media for SME brands in 2022 🔥
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1. Build an “engagement zone” and community on social media
Well, it looks like bad advice as people think there’s no brand that does not appear on social media. Yes, of course, most brands have a Facebook, Linkedin, or Instagram profile. But I mean appearing is not enough when there are thousands to millions of brands active on social media. Brands need a social media strategy to make their appearance worth it.
Here are some tips for SME business to start the first steps on social media platforms:
▪️ Define the proper channels where your target customers are active.
▪️ Choose an unique brand tone of voice and communicate consistently with it
▪️ Make any visual follow your brand guideline and stay updated with the design trend
▪️ Add your website link in your social media bios.
▪️ Use tactics that drive social media traffic to your website.
▪️ Use most interested hashtag to attract customers and use it to tracking the performance of your campaign
▪️ Create your own branded hashtags to track your campaigns
2. Spread and strengthen your brand story
Have you ever wondered how engaged your brand was with customers in 2021? Do they still remember your brand story? Or they’ve forgotten who your brand is.
For businesses of all sizes, it’s crucial to connect with their target audience in a unique way to form a distinctive brand image. Telling everything about your brand that has the ability to inspire your target customers is a touching and easy-to-absorb way to achieve that.
With the shifting consumer generation, Millennials and Gen Z are dominant and reshape life standards, brands that are bold, authentic, and have a meaningful story about how brands exist are more memorable and gain lasting impressions.
It can be seen as a competitive advantage in building a brand. So, if you hold a small business but still want to imprint your brand image for the first time, tell them who you are as a person with a warm heart, feelings, and touching stories.
If you don’t know where to start, let’s start with owning for your brand an archetype with a set of human personalities. When your brand has it, it gets out of the mannequin to truly connect as a human. You can test your brand archetype here: https://quiz.bon.cx/
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Bon - Brand Experience Partner
▪️ Website: bon.cx
▪️ Email: [email protected]
▪️ LinkedIn: https://www.linkedin.com/company/bon-partner/
