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Attitudes towards mental health in Vietnam are changing.Ten years ago, silence was the norm. Today, young Vietnamese are...
31/07/2026

Attitudes towards mental health in Vietnam are changing.

Ten years ago, silence was the norm. Today, young Vietnamese are breaking the silence.
By speaking more openly, they’re challenging long-held stigmas and encouraging more honest conversations around mental health.

In a recent episode of Ha Pham discusses what it’s really like to grow up in modern Vietnam.

Listen to the full episode below 👇

27/05/2026

General trade (retail as we once knew it) is getting gobbled up by modern trade (e-commerce).

The brands winning in Vietnam today are focusing less on shelf space and more on digital relevance📱

From TikTok live streaming to discovery-led shopping, RedFern Digital CEO Ryan Molloy breaks down what it takes to succeed in Vietnam’s rapidly evolving retail landscape.

Listen to the full on , episode below 👇 👇

The 70th episode of 🎉And it's a special one. Because few foreigners have been as close to Vietnam’s transformation as ...
05/05/2026

The 70th episode of 🎉

And it's a special one.

Because few foreigners have been as close to Vietnam’s transformation as former US ambassador to Vietnam Ted Osius.

He first arrived in 1996 to help rebuild relations between former enemies. He served as ambassador from 2014–2017 and is now back... to raise his kids here and get stuck into business.

Listen now to learn about...

🇻🇳 Vietnam’s long game (and what’s happening right now)
🇻🇳 The constraints that still matter
🇻🇳 The moment he fell in love
🇻🇳 How US–Vietnam relations evolved behind the scenes
🇻🇳 Why he resigned as ambassador
🇻🇳 Why he’s betting on Vietnam's future

Link to the episode is in the comments! 👇

“That’s what makes Vietnam culturally different from other Southeast Asian countries," says Pencil Group CEO Tien-Huy Ng...
31/03/2026

“That’s what makes Vietnam culturally different from other Southeast Asian countries," says Pencil Group CEO Tien-Huy Nguyen.

The latest episode of is called...

9 cultural truths your brand MUST master to get started in Vietnam.

It's the ideal episode for brand or marketing directors looking at Vietnam as their next growth market...

Actually, it's a decent episode for those who've been on the ground doing business here for a while... consider it a cheeky refresher course 🫰

Listen now! Links to the episode is in the comments! 👇

So you've read the bullish GDP headlines (more than once!).Vietnam is growing fast - we get it. The more intriguing stor...
27/01/2026

So you've read the bullish GDP headlines (more than once!).

Vietnam is growing fast - we get it.

The more intriguing story is HOW it’s changing.

And what do the headlines not tell you?

In this episode of , market entry expert and former Vinfast CEO shares what Vietnam’s 'era of rising' really looks like, on the ground, beyond the flashy stats.

Listen now to learn:

🇻🇳 What this 'era of rising' really means
🇻🇳 The quiet but crucial role of Vietnamese women
🇻🇳 The 4 mistakes companies make when entering Vietnam

Link to the episode in the comments 👇

Let's talk about Tết, baby 🎶 Has Vietnam's biggest holiday changed forever? And if yes, what should brands and marketers...
13/01/2026

Let's talk about Tết, baby 🎶

Has Vietnam's biggest holiday changed forever?

And if yes, what should brands and marketers know?

Links to the episode in the comments ✌️

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