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Doing business in Vietnam comes with its own set of opportunities and challenges.What works elsewhere doesn’t always wor...
12/10/2026

Doing business in Vietnam comes with its own set of opportunities and challenges.

What works elsewhere doesn’t always work here.

Vietnam moves to its own unique rhythm and has its own way of getting things done.

Hang Vu unpacks the successes, nuances, and untold stories behind doing things the Vietnamese way.

Listen to the full episode! 👇

Vietnamese music is finding its own sound! 🎶Across V-pop, Vinahouse, rap and indie, artists are drawing on Vietnam’s cul...
09/10/2026

Vietnamese music is finding its own sound! 🎶

Across V-pop, Vinahouse, rap and indie, artists are drawing on Vietnam’s cultural roots while embracing new influences.

Here’s what’s changing:

🎵 Reality TV and traditional influences are reshaping mainstream sound.

🎵 Vinahouse has evolved from a niche genre into a cultural movement.

🎵 Rap and hip-hop are turning the Vietnamese language into a powerful storytelling tool.

🎵 Digital platforms are giving independent artists more creative freedom.

The result? A music industry that is becoming increasingly diverse, while staying authentically Vietnamese.

Read the full article below 👇

07/10/2026

Need an answer? Chances are you’ll search for it first...

Today, the first instinct when solving a problem is no longer to consult family or professionals. It’s to turn to the internet!

Vietnamese parents like Diep Ngoc Hoang are navigating that shift too, with online communities and platforms becoming the go-to source for advice and validation.

Tune in to the full conversation below.👇

A promotion can win the sale, but can it win the customer?For Lenoir, promotions and trends have played a huge role in d...
05/10/2026

A promotion can win the sale, but can it win the customer?

For Lenoir, promotions and trends have played a huge role in driving rapid e-commerce growth.

But the biggest challenge is turning those sales into a loyal customer base.

In the latest episode, Vy Nguyen and Peter Nguyen unpack the realities of building a local brand in Vietnam’s fast-moving e-commerce market.

Listen below. 👇

Think of Vietnam, and coffee probably comes to mind. 🇻🇳☕But there’s another drink with centuries of history and a rich t...
02/10/2026

Think of Vietnam, and coffee probably comes to mind. 🇻🇳☕

But there’s another drink with centuries of history and a rich tradition: tea.

Step beyond the bustling coffee scene and discover the quiet elegance of Vietnamese tea, which David Stout describes as the “lubricant of life in Vietnam.”

In our latest article, discover:

🍵 The long history behind Vietnam’s tea culture
🍵 Tea’s role in daily and spiritual life
🍵 The art of simplicity in every brew
🍵 How tea and coffee cultures uniquely contrast
🍵 Vietnam’s different tea varieties
🍵 How tea culture is changing today

Read the full article below 👇

From side hustle to Shopee top 10 fragrance in just one year. ⚱💨In the latest episode, Lenoir Cosmetic co-founders Vy ...
30/09/2026

From side hustle to Shopee top 10 fragrance in just one year. ⚱💨

In the latest episode, Lenoir Cosmetic co-founders Vy and Peter unpack how they built a local fragrance brand that won over young Vietnamese consumers.

The episode covers:

🇻🇳How Lenoir found its audience among young Vietnamese shoppers
🇻🇳Why e-commerce can be a powerful way to test a new product in Vietnam
🇻🇳Why brands need to balance short-term sales with long-term brand building
🇻🇳The importance of constantly testing, adapting and staying ahead of copycats

Listen to the full episode in the comments. 👇

28/09/2026

Getting to know Vietnamese culture comes with a few surprises.

For Singapore Ambassador Rajpal Singh, one of them came in a bowl of Bún bò Huế. 😂

A little misunderstanding, an unexpected discovery, and a dish he’s been enjoying ever since!

Listen to the full episode in the comments.👇

Geographically close, but culturally, commercially, and behaviourally, it’s a different story. 🇻🇳The brands that win in ...
21/09/2026

Geographically close, but culturally, commercially, and behaviourally, it’s a different story. 🇻🇳

The brands that win in Vietnam are the ones willing to unlearn what worked elsewhere.

In a recent episode of , Huy Nguyen shares the 9 cultural truths every global business MUST understand to succeed in Vietnam.

Listen to the full episode below 👇

Singapore and Vietnam have a lot in common. 🇸🇬🇻🇳Both had to overcome challenges, both have ambitious plans for the futur...
18/09/2026

Singapore and Vietnam have a lot in common. 🇸🇬🇻🇳

Both had to overcome challenges, both have ambitious plans for the future, and both see value in working together.

For Rajpal Singh, that makes the two countries “natural partners” as Vietnam enters an exciting new phase.

Hear the full conversation in the comments. 👇

16/09/2026

Tea is the “lubricant of life” in Vietnam.

While coffee often steals the spotlight, there is a quieter, deeper narrative being poured in every cup of Vietnamese tea.

It isn’t just a drink, it’s the heartbeat of hospitality.

David Stout observes that from the joyous celebrations to quiet conversations, tea is the constant witness.

Hear more of the conversation below!

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