The Circle Vietnam

22/05/2026

Over the past decade, Vietnam’s branding landscape has undergone a massive mindset shift. According to Circle Branding's Co-Founder, Creative Director, Lennart Schaberg, branding is no longer just about a pretty logo or sleek packaging, it’s a powerful strategic asset. Today’s savvy consumers demand more than just aesthetics; they crave transparency and genuine emotional connection. For us, design only truly works when it moves the needle and drives business growth.
And while AI is rapidly rewriting the rules of the creative industry, speeding up layouts and concept testing, we believe the human element remains irreplaceable. It takes real people to understand human psychology, drive strategy, and spark emotion.

Sau một thập kỷ phát triển, Circle Branding từng bước dịch chuyển từ mô hình thiết kế thương hiệu truyền thống sang vai trò đối tác tư vấn chiến lược dài hạn cho doanh nghiệp. Trong cuộc trò chuyện cùng ông Lennart Schaberg – Giám đốc ...

20/05/2026

Over our 10-year journey, Circle Branding has been honored to grow and accompany numerous Vietnam and Global partners. Every partnership and project has played a vital role, giving us the valuable opportunity to listen, deeply understand, and continuously improve.
We sincerely thank all our partners and clients for your continued trust and for choosing Circle Branding as your long-term companion.

29/04/2026

On the occasion of National Reunification Day and Labor Day, Circle Branding would like to extend our warmest wishes to all our partners for a joyful holiday filled with precious moments with family and loved ones.
We will be on holiday from April 30, 2026, and will return to the office on May 4, 2026.
Please feel free to contact us if you need any support. We will respond as soon as possible.

16/04/2026

Take a closer look at the newest member of the C2 Family — Calamansi Black Iced Tea.
With its cool and refreshing look, it’s perfect for beating the heat these days. Big thanks to URC Vietnam, our long-term partner, for choosing The Circle - Branding Partners for this exciting project.

03/04/2026

Winter Melon Tea Wonderfarm is a well-known and beloved product in Vietnam. It has long been a symbol of freshness and delicious taste. While it is an all-season beverage, it becomes especially iconic during Tet, Vietnam’s biggest festival, when consumers look for a drink that is fresh, light, and refreshing.
The Circle - Branding Partners is very honored to have partnered with Vietnam Kirin Beverage Company, Limited to create a new festive packaging for Winter Melon Tea Wonderfarm in 2025. The new design preserves the traditional spirit that has been deeply rooted in consumers’ minds for decades, while making it more youthful, dynamic, and joyful.

02/04/2026

A big thank you to Vietnam Packaging Association (VINPAS) for hosting such a valuable conference, bringing together brands, agencies, and experts to connect, share insights, and communicate effectively.
Although 2026 may bring new challenges, The Circle - Branding Partners is confident that the knowledge, information, and experiences gained from the conference will empower us to adapt, improve, and thrive regardless of the external environment.

25/03/2026

We are honored that Mr. Lennart Schaberg has once again been invited as a speaker at the seminar “Packaging 2026: Regulations – Compliance – Sustainability – Digital transformation toward true competitiveness” organized by VINPAS (Vietnam Packaging Association).
This will be a valuable opportunity for us to share the practical experiences gained from 10 years of operation at Circle Branding, as well as Mr. Lennart's 20 years of professional experience in the industry.
The seminar will cover a wide range of topics, from real-world practices to future trends. If you are interested and have any questions or concerns related to packaging, please join us and feel free to ask questions directly to the experts during the Q&A session at the end of the program.
Registration Link: https://vnshort.com/4e9C

23/12/2025

Let's take a closer look at Dynamite, the leading brand in URC's Hard Candy category.
This has been a long and rewarding journey between Circle Branding and URC for this full-range portfolio.
Maintaining the young, dynamic "Dare to Do" spirit across all designs while ensuring brand consistency on the shelf was a key requirement from URC.
The final result delivers a strong, bold, and highly shelf-standing look and feel.
We are truly honored to have been part of this journey.

28/11/2025

The Festive Season is knocking on the door. Let's begin this wonderful season with Goody Classic, the very well-known product line from Bibica Corporation. The core focus of this project is to maintain the traditional look and feel while making it clearer, more festive, and consistent. We are very honored to be a partner with Bibica Corporation in 2025 and cannot wait to embark on new journeys together in the near future.

20/11/2025

We would like to congratulate our Partner, Francia Beauty, on the launch of the latest product in the new Cléo Collection.
The collection's key message—Young, Dynamic, and Daring—is not just what Cleo aims to spread, but it also embodies the spirit of Gen Z.
This launch is full of new things: New Packaging, New R&D, and a New Direction for Cléo specifically, and for Francia Beauty in general.