FPDB Studio

FPDB Studio F&B Creative Studio - Creative Consulting, Visual Branding & Production for F&B
Founded by Duc Bui

CHI FOREST | VISUAL BRANDING PROJECT (PART 2)A closer look at how the visual system was built in ex*****on.Not just fres...
21/08/2026

CHI FOREST | VISUAL BRANDING PROJECT (PART 2)

A closer look at how the visual system was built in ex*****on.

Not just fresh, built to feel more. Through visual pillars, cues, and art direction, FPDB Creative helped Chi Forest move beyond a clean fresh impression, into a visual system that feels sparkling, flavorful, expressive, and naturally part of modern refresh moments.

VISUAL PILLAR
- Different Styles, Same Refreshing: Diverse young people across different professions, ages, and personalities enjoying Chi Forest in moments that feel free, natural, and balanced.

- Asian Sweet Flavors: Packaging, texture, single product shots, fruits, and ingredients that bring flavor and freshness into focus.

- Anytime, Anywhere: Chi Forest appearing naturally in everyday consumption contexts - at home, outdoors, and at the office.

ART DIRECTION FOR BIG PICTURE
Before becoming a shot, each image needed a feeling.

01 - Energy & Youthfulness
Joy, movement, and a balanced lifestyle.

02 - Diversity & Variation
Different people, colors, settings, props, and product variations.

03 - Gentle Sweetness
Vibrant, cozy, color-pop tones that make the flavors feel light and expressive.

Visual Cue 01: Evoking Sweetness
Sweetness was kept light through visual cues: color-pop tones, soft expressions, fruits, ingredients, props, and food elements.

Visual Cue 02: Sparkling!
Sparkling had to be felt, not just stated. Water and movement cues: flow, droplets, splash, bubbles, condensation, and pouring moments.

A refresh moment that feels natural, not staged.
FPDB Creative would like to sincerely thank Chi Forest for the trust and collaboration throughout this visual journey.

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Vietnamese caption and credit in comment.
       
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FPDB Creative - F&B Creative Agency
Creative Consulting, Visual Branding & Production for F&B.

CHI FOREST | VISUAL BRANDING CAMPAIGN (PART 1)A sparkling drink should not only look refreshing. It should make refreshm...
14/08/2026

CHI FOREST | VISUAL BRANDING CAMPAIGN (PART 1)

A sparkling drink should not only look refreshing. It should make refreshment feel alive! For Chi Forest, the creative approach began with a simple question: how can a product known for its lightness, purity, and Asian-inspired flavors show up with more emotion, personality, and cultural relevance?

Instead of building a visual direction around appearance alone, FPDB Creative looked deeper into how the brand could be experienced - through the feeling of fizz, the softness of sweetness, the diversity of flavors, and the everyday moments where Gen Z naturally finds a moment of refreshment.

OUR MENU

Research
Creative Strategy & Idea
Visual Branding
Creative Direction
Graphic Design Consultant
Art Direction
Visual Pillars
Visual Cues
Production

BIG IDEA
Different Styles, Same Refreshing.
Asian Sweet Flavors, Anytime, Anywhere.

FPDB Creative approached Chi Forest as a visual system, not a single look, translating product truth, Gen Z behavior, and Asian-inspired flavors into a direction that could move across product, lifestyle, and editorial touchpoints.

VISUAL SYSTEM
Chi Forest’s visual narrative is built across three layers.

- Product Visual
Highlighting the drink’s sparkling texture, chilled freshness, and Asian-inspired flavors through ingredients, fruits, and pouring moments.

- Lifestyle
Capturing diverse young people across different professions, ages, and personalities, enjoying Chi Forest in moments that feel free, natural, and balanced.

- Editorial
Bringing Asian-inspired flavor cues into more crafted compositions through ingredients, props, colors, and textures.

Together these layers form a unified visual system where Chi Forest feels fresh, flavorful, expressive, and naturally part of modern refresh moments.

FPDB Creative would like to sincerely thank Chi Forest for the trust and collaboration in shaping this visual journey.

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Vietnamese caption and credit in comment.


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FPDB Creative - F&B Creative Agency
Creative Consulting, Visual Branding & Production for F&B.

Our Signature Dish: Visual Branding!Tell us about your brand and project. We’ll help shape the right creative direction,...
30/07/2026

Our Signature Dish: Visual Branding!

Tell us about your brand and project. We’ll help shape the right creative direction, and make your brand impossible to ignore!
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FPDB Creative - F&B Creative Company
Creative Consulting, Visual Branding & Production for F&B

WE'RE HIRING AN “ART” CHEF! 🔥 FPDB Creative is hiring a new “Art Chef" for our creative kitchen, Junior Art Director (1–...
29/07/2026

WE'RE HIRING AN “ART” CHEF! 🔥

FPDB Creative is hiring a new “Art Chef" for our creative kitchen, Junior Art Director (1–2 years of experience).

Here, we don't cook food, we cook up Art. If you've got a sharp eye for space, material, and composition, and love turning ideas into visuals, grab your apron and check the JD & apply via the link in our first comment!
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FPDB Creative đang tuyển “Ạt Chef" mới cho gian bếp sáng tạo của mình, vị trí Junior Art Director (1–2 năm kinh nghiệm).

Ở đây, tụi mình không nấu món ăn, mà "nấu Ạt" 🔥 Nếu bạn có gu thẩm mỹ tốt, nhạy với không gian, chất liệu, bố cục, và mê "đứng bếp" biến ý tưởng thành hình ảnh, thì đây chính là chiếc bàn bếp dành cho bạn!

Xem chi tiết JD & ứng tuyển qua link trong phần cmt nhé!
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FPDB Creative - F&B Creative Studio
Creative Consulting, Visual Branding & Production for F&B

Before the moodboard, where does the idea come from?A moodboard can show how a visual direction may look. But before we ...
24/07/2026

Before the moodboard, where does the idea come from?

A moodboard can show how a visual direction may look. But before we decide on colors, lighting, textures, or composition, there is always a deeper question: What should this brand feel like?
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FPDB Creative - F&B Creative Company
Creative Consulting, Visual Branding & Production for F&B

Food photography is not dead. It just needs a strategy.Before anyone tastes your food, they’ve already judged your brand...
17/07/2026

Food photography is not dead. It just needs a strategy.

Before anyone tastes your food, they’ve already judged your brand from one image. That’s not a small job for a photo to carry.

At FPDB Creative, we start with visual branding, then build it out into a full visual identity - photography, video, graphic design across social. It’s how F&B brands move from scattered, beautiful visuals to a clearer, more distinctive visual language.

Because a good picture was never the whole job. It’s one piece of something much bigger. That’s exactly what we build.
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FPDB Creative - F&B Creative Company
Creative Consulting, Visual Branding & Production for F&B

Visual branding isn’t just a logo placed on a food photo. For F&B brands, recognition often begins in the details people...
10/07/2026

Visual branding isn’t just a logo placed on a food photo.

For F&B brands, recognition often begins in the details people may not consciously notice, but definitely feel - the mood of an image, the way light touches the food, the atmosphere around a product, and the consistency across every brand touchpoint.

At FPDB Creative, we shape Visual Branding to help F&B brands move from scattered beautiful visuals to a clearer, more distinctive visual language - one that reflects the brand’s character and builds recognition over time.

Because when a brand shows up with intention in the details that matter, that is when it truly starts to work.
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FPDB Creative - F&B Creative Company
Creative Consulting, Visual Branding & Production for F&B

NEW TALENT WANTED!FPDB Creative is looking for new teammates to join the ride:1/ HR Admin 2/ Digital Brand Executive 3...
27/05/2026

NEW TALENT WANTED!

FPDB Creative is looking for new teammates to join the ride:
1/ HR Admin
2/ Digital Brand Executive
3/ Senior Account / Junior Mid Account

If you’re curious, creative, and ready to grow with us — this might be your sign. Check the JD & apply via the link in our comment!
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FPDB Creative đang tìm kiếm những mảnh ghép gia nhập hành trình cùng tụi mình:
1/ HR Admin
2/ Digital Brand Executive
3/ Senior Account / Junior Mid Account

Nếu bạn là người ham học hỏi, sáng tạo và mong muốn phát triển cùng FPDB, thì đây là tín hiệu dành cho bạn. Xem chi tiết JD & ứng tuyển qua link trong comment nhé!
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FPDB Creative - F&B Creative Studio
Creative Consulting, Visual Branding & Production for F&B

BIA HƠI HÀ NỘI | VISUAL BRANDING CAMPAIGN (PART 1) The journey did not begin with change, but with culture itself. Bia H...
26/05/2026

BIA HƠI HÀ NỘI | VISUAL BRANDING CAMPAIGN (PART 1)

The journey did not begin with change, but with culture itself. Bia Hơi Hà Nội has long been a familiar part of Vietnamese everyday life, shaped by connection, memories and street culture. Each glass brings people closer together through simple and authentic shared moments.

Raw in spirit yet effortless in experience, Bia Hơi Hà Nội is built on one core idea: authenticity can connect generations through this new visual evolution.

OUR MENU
Research
Creative Strategy & Idea
Visual Branding Photography
Creative Direction
Visual Pillars
Art Direction
Production

Finding relevance through contemporary lifestyles while preserving the brand’s original identity. FPDB Creative collaborated with Bgency to approach Bia Hơi Hà Nội as a visual storytelling system where every visual decision is guided by one principle: preserve the essence, evolve with the times.

The project becomes a continuous journey moving from product truth into lifestyle expression and contemporary cultural context.

VISUAL SYSTEM
- Familiar Moments
Capturing the familiar energy of football nights, sidewalk gatherings and spontaneous cheers through natural visual storytelling and intentionally imperfect moments.
- New Inspirations
Bringing Bia Hơi Hà Nội into modern lifestyle settings including camping trips, home BBQs and casual gatherings among Gen Z, young families and international travelers.

Together these directions create a lifestyle-driven visual system where Bia Hơi Hà Nội is experienced not only as Vietnam’s iconic draft b**r, but also as a symbol of connection and shared joy.

Bgency and FPDB Creative would like to sincerely thank Bia Hơi Hà Nội for the trust and collaboration throughout this visual journey.
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Vietnamese caption and credit in comment.

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FPDB Creative - F&B Creative Company
Creative Consulting, Visual Branding & Production for F&B.

When it comes to a powerful F&B presence, visual branding is everything. It shapes how customers feel before they even t...
12/05/2026

When it comes to a powerful F&B presence, visual branding is everything. It shapes how customers feel before they even taste the food. A half-baked imagery system doesn’t just weaken your concept, it fails to prove your quality.

A logo helps people remember, but a strong visual system builds trust at a single glance. It’s about an identity that speaks for itself before the first bite.

One thing about FPDB Creative: we don’t play when it comes to thinking outside the frame
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FPDB Creative - F&B Creative Company
Creative Consulting, Visual Branding & Production for F&B

Address

A28, Đường Số 40, KDC Mỹ Mỹ, 199 Nguyễn Hoàng, P. An Phú, Q. 2, Tp. Thủ Đức (Đối Diện Cổng 2 Bệnh Viện Quốc Tế Mỹ AIH)
Ho Chi Minh City
700000

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+84389981372

Website

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