FPDB Studio

FPDB Studio F&B Creative Studio - Creative Consulting, Visual Branding & Production for F&B
Founded by Duc Bui

HAPPY HORSE YEAR, GIDDY UP 2026 🐎In the Year of the Fire Horse, we move in rhythm: fast when it matters, slow when it sh...
14/02/2026

HAPPY HORSE YEAR, GIDDY UP 2026 🐎

In the Year of the Fire Horse, we move in rhythm: fast when it matters, slow when it sharpens. A small question can spark an idea, then grow into something unexpectedly bold.

In 2026, we embrace the fire not to rush, but to create with intention and make work worth remembering.

Thank you to our partners, collaborators, and clients for always standing with FPDB Creative. See you in 2026 with more projects that are bolder, better, and more meaningful.

Wishing you a New Year full of laughter, good fortune, and all your wishes coming true. 🧧✨
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visualbranding

13/02/2026

BE VIET | VISUAL BRANDING CAMPAIGN (Part 3)

With Be Việt’s goal of bringing Vietnamese coffee to the U.S., FPDB Creative shaped the campaign as a cohesive visual branding system, grounded in real culture, real craft, and the lived rhythm of the farmers behind each bean.

Built around the Big Idea “The Journey of Vietnamese Coffee Love: From Bean to Lifestyle,” the story moves from origin and process to everyday lifestyle moments, then carries that spirit into modern life in the U.S.

From concept to ex*****on, the narrative is delivered through connected layers: Editorial, Lifestyle, Farm Process, and the Brand Film, ensuring consistency and clarity across every touchpoint.

Discover the project through the perspectives of

Art Director:

Junior Art Director:

→ Full showcase now available on Behance, link in bio.

Vietnamese caption and credit in comment.

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Vietnamese caption and credit in comment.

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FPDB Creative - F&B Creative Studio
Creative Consulting, Visual Branding & Production for F&B.
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FPDB CreativeCreative Consulting, Visual Branding & Production for F&B.

BE VIET | VISUAL BRANDING CAMPAIGN ( BRAND FILM BY FPDB)Be Việt built its brand film as the emotional centerpiece of a V...
12/02/2026

BE VIET | VISUAL BRANDING CAMPAIGN ( BRAND FILM BY FPDB)

Be Việt built its brand film as the emotional centerpiece of a Visual Branding System, not a standalone video. Every format was designed to play a clear role in one shared journey—moving from understanding, to connection, to a cohesive brand spirit across touchpoints.

Idea: “The Journey of Vietnamese Coffee Love: From Bean to Lifestyle”

FPDB Creative led the creative strategy and ex*****on, translating Vietnamese coffee craftsmanship into a cinematic, sensory world, where patience feels present, people feel real, and the lifestyle speaks for itself.

MAIN FILM (Emotional Core & Story Connector)
The film ties every layer into one seamless narrative—emotion-led, not data-led.
- People-first focus: resilience behind every bean
- The long journey: from green cherry to caramel aroma (nature, hardship, pride)
- Brand bridge to the U.S.: pack cues, cultural signals, and an uplifting finish

Thank you to Be Việt for trusting FPDB Creative. We look forward to building more meaningful stories together.
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Vietnamese caption and credit in comment.

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FPDB Creative - F&B Creative Studio
Creative Consulting, Visual Branding & Production for F&B.

11/02/2026

BRAND FILM FOR BE VIET BY FPDB CREATIVE

FPDB Creative and Be Việt created a brand film that tells a deliberate storytelling journey, built around the idea: “The Journey of Vietnamese Coffee Love: From Bean to Lifestyle.”

Through real process, real people, and everyday moments, the film captures the patience and resilience behind every coffee bean, shaping Vietnamese coffee as a lifestyle: bold in flavor, unhurried in rhythm, and deeply rooted in the craft of its farmers.

From origin to modern living, the film carries that spirit to the U.S., connecting Be Việt with coffee lovers through one cohesive, emotional narrative.
Vietnamese caption and credit in comment.


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FPDB Creative
Creative Consulting, Visual Branding & Production for F&B.

BEVIET | VISUAL BRANDING (Part 1)Be Việt is a Vietnamese coffee brand rooted in and developed from the everyday coffee c...
05/02/2026

BEVIET | VISUAL BRANDING (Part 1)

Be Việt is a Vietnamese coffee brand rooted in and developed from the everyday coffee culture of Vietnamese people.
Simple and honest, the coffee is closely connected to work, daily habits, and a way of life shaped over time.

OUR MENU
- Research
- Creative Strategy & Idea
- Brand Identity
- Visual Branding
- Creative Direction
- Visual Pillars
- Art Direction
- Production
- Video Script
- Video Production

BIG IDEA
The Journey of Vietnamese Coffee Love: From Bean to Lifestyle.
FPDB Creative approaches Be Việt as a visual branding system, rather than creating separate image or video pieces.
The project is designed as a continuous journey, moving from origins, processes, and people to the values that coffee carries beyond the farm.

Be Việt’s visual story is developed through three clear content layers, each with a specific role:
- Editorial: Focuses on origin, process, and selection, placing coffee in its natural context to highlight where it comes from and how its value is built.
- Lifestyle: Documents the daily lives and work of farmers – how they work, rest, and live with coffee as part of everyday life.
- Main Video: Connects all visual layers into one complete story about Be Việt’s journey and mission, guiding viewers from seeing to understanding.

Together, these three content layers form a consistent visual system, helping the story of Vietnamese coffee come through clearly and with depth.

FPDB Creative would like to sincerely thank Be Việt for their trust and partnership in bringing the story of Vietnamese coffee to the United States through this campaign

Vietnamese caption and credit in comment.


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FPDB Creative
Creative Consulting, Visual Branding & Production for F&B.

28/01/2026

[FPDB Creative Showreel]
Welcome to FPDB Creative’s showreel, featuring selected works that defined our journey through 2025 and lead us into 2026.

We’re an F&B Creative Studio based in Saigon, where every project starts with strategic thinking. We think in strategy, then cook it into visuals.

From creative strategy to production, we put strategy first and turn up the visuals to bring ideas to life with clarity, impact, and cultural relevance — that’s our 2025.

Our work is driven across three core services: Visual Branding, Creative Campaigns, and Production — each crafted to perform as part of a bigger strategic picture.

Everything we create moves toward one vision: setting F&B brands as new industry benchmarks while reimagining Vietnamese culture and cuisine in a contemporary visual language.

Thank you to all FPDB Creative partners for being part of this journey.

New projects loading… 2026.

NEW TALENT WANTED!FPDB Creative is looking for new teammates to join the ride:– Strategic Planner (Project-based)– Socia...
24/01/2026

NEW TALENT WANTED!

FPDB Creative is looking for new teammates to join the ride:
– Strategic Planner (Project-based)
– Social Media Executive (Project-based)
– Community & Social Media Executive (Hybrid)
If you’re curious, creative, and ready to grow with us — this might be your sign.
👉 Check the JD & apply via the link in our bio!
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FPDB Creative đang tìm kiếm những mảnh ghép gia nhập hành trình cùng tụi mình:
– Strategic Planner (Theo dự án)
– Social Media Executive (Theo dự án)
– Community & Social Media Executive (Hybrid)
Nếu bạn là người ham học hỏi, sáng tạo và mong muốn phát triển cùng FPDB, thì đây là tín hiệu dành cho bạn.
👉 Xem chi tiết JD & ứng tuyển qua link trong bio nhé!
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FPDB Creative - F&B Creative Studio
Creative Consulting, Visual Branding & Production for F&B.

20/01/2026

PIZZA HUT BULGOGI PIZZA | CREATIVE CAMPAIGN (Part 3)

When Pizza Hut introduced Bulgogi Pizza, FPDB Creative set out to tell a different Korea story, not through familiar K-pop or K-drama visuals, but through lived cultural moments that Vietnamese audiences already recognize and understand.

The campaign focused on translating the idea From Korea to Vietnam, where Korean culture becomes a natural context rather than a statement, and Bulgogi Pizza seamlessly fits into everyday experiences, from modern Korean dining tables to street-style Hoesik nights, mukbang culture, sauna moments, and iconic K-drama characters.

From concept to ex*****on, the project showcases how a culturally layered idea was brought to life through a cohesive visual system, carefully selected elements, bold color direction, and lifestyle-driven storytelling, while always keeping the pizza as the clear hero.

Discover the project through the perspectives of

Junior Art Director
Junior Art Director/ Illustrator:

→ Behance showcase link in bio

Vietnamese caption and full credits in the comments
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PIZZA HUT | CREATIVE CAMPAIGN (PART 2) Pizza Hut Vietnam launched Bulgogi Pizza through a culture-first campaign that re...
15/01/2026

PIZZA HUT | CREATIVE CAMPAIGN (PART 2)

Pizza Hut Vietnam launched Bulgogi Pizza through a culture-first campaign that reimagines Korean lifestyle rituals within a Vietnamese context. By placing the pizza into familiar, everyday situations, the product feels approachable and credible as a natural choice for the target audience across a range of occasions

Idea: From Korea To Viet Nam

FPDB Creative led the full creative strategy and ex*****on, translating product truth into sensory visuals where warmth feels real, textures feel crisp, and every frame invites sharing.

HOESIK (After-work Gathering)

After-work drinking energy with street-style realism and high interaction.

- Warm lighting with neon accents, grounded and real
- High touch moments: clinking glasses, quick hands, shared laughs
- Pizza framed as stress relief and social bonding

MUKBANG VLOG

At-home mukbang culture in a Gen Z K-pop fan room — personal, trendy, and highly shareable.

- Colorful lighting, fandom props, “online life” details
- Close-up pizza hero shots designed for cravings
- Watch-and-eat pacing: bite, react, repeat

SAUNA

Jjim Jil Bang inspired relaxation — intimate, slow, and cozy.

- Warm yellow lighting, calm mood, softened gestures
- The pause after the heat: towels, trays, quiet comfort
- Pizza as a playful yet natural contrast in the after-sauna moment

K-DRAMA AJUMA

Everyday life with light humor — slice-of-life, warm, and human.

- Outdoor setting, natural light, casual realism
- Familiar ajuma energy: expressive, relatable, charming
- Pizza as a cultural bridge, making the scene welcoming and real

Thank you to Pizza Hut for trusting FPDB Creative. We look forward to working together on future projects
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FPDB Creative - F&B Creative Studio
Creative Consulting, Visual Branding & Production for F&B.

PIZZA HUT BULGOGI PIZZA | CREATIVE CAMPAIGN (Part 1)Pizza Hut Vietnam introduced Bulgogi Pizza through a culturally driv...
09/01/2026

PIZZA HUT BULGOGI PIZZA | CREATIVE CAMPAIGN (Part 1)

Pizza Hut Vietnam introduced Bulgogi Pizza through a culturally driven campaign built on a simple journey from Korea to Vietnam, celebrating how Korean food culture is embraced and naturally blended into Vietnamese everyday moments, making the pizza feel familiar, shareable, and relevant.

FPDB Creative served as the lead creative partner, overseeing strategy, concept, visual direction, and full campaign imagery production.

OUR MENU
- Research
- Creative Strategy & Big Idea
- Creative Direction
- Visual Pillars
- Visual Content
- Art Direction
- Production

FROM KOREA TO VIETNAM

A cultural journey where Bulgogi Pizza travels from Korea and becomes part of Vietnamese life, capturing the spirit of Korean dining while speaking in a language Vietnamese audiences instantly connect with.

Key Visual

Bulgogi Pizza as a cultural journey from Korea to Vietnam, where signature elements from both countries are blended into one cohesive scene and pizza remains the central hero.

The palette is inspired by Hang Trong folk painting to strengthen Pizza Hut’s signature red and deliver a bold, vibrant look that stands out across touchpoints.

Layout 1 – Hansik Modern

A contemporary Korean family dining setting with a warm, shared mood and abundant table styling. Bulgogi Pizza sits naturally at the center, reflecting everyday togetherness and the spirit of Korean dining.

Layout 2 – Drinking Table

A Hoesik inspired after work gathering with a lively street urban feel, supported by snacks and drinks. Bulgogi Pizza becomes the hero dish for social nights, bonding moments, and high energy interactions.

FPDB Creative sincerely thanks Pizza Hut Vietnam for the trust and collaboration on the Bulgogi Pizza campaign. We look forward to working together on future projects.
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Vừa kịp nghiệm thu 2025 cùng nhà F 🤭__ __FPDB Creative - F&B Creative StudioCreative Consulting, Visual Brandin...
29/12/2025

Vừa kịp nghiệm thu 2025 cùng nhà F 🤭
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FPDB Creative - F&B Creative Studio
Creative Consulting, Visual Branding & Production for F&B.

26/12/2025

Laugh Too Loud, We Escape SGN → PHT 2025 🚗
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FPDB Creative - F&B Creative Studio
Creative Consulting, Visual Branding & Production for F&B.

Address

A28, Đường Số 40, KDC Mỹ Mỹ, 199 Nguyễn Hoàng, P. An Phú, Q. 2, Tp. Thủ Đức (Đối Diện Cổng 2 Bệnh Viện Quốc Tế Mỹ AIH)
Ho Chi Minh City
700000

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+84389981372

Website

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