Wildfire Brand Consultancy

10/06/2022

🤣😜😆☺️😁©️
Have. Wonderful Friday!

28/05/2022

Woof! Woof! Hello Again!

Let's face it, having just another handsome 'mutt's mug shot' on the face of a packaging just wasn't going to cut it. Dog's are lively, intelligent, loyal friends (family member to some) that share a special bond with their human pack leaders.

And we felt it poignant to showcase that special relationship on our brand new packaging range for Harley's - A Pet Nutrition brand from the Philippines. Packed with all the nutrients your dog needs to stay healthy, creating more happy moments with you for years to come.

Got a pet care brand you'd like us to help break through the store shelf? Message us now! We're ready for the next wonderful adventure with you!

18/05/2022

(っ◔◡◔)っ ♥ Celebrating Vietnam's own fruit flavors ♥

For most of us, the mention of an orange (fruit), conjures the image of the 'sunkist' orange skinned variant (Citrus × sinensis) that produces sweet nectar with a slight tangy sour taste. But in Vietnam, an orange is more likely to come with green skin; otherwise known appropriately as 'The Green Orange' (Citrus reticulata x sinensis) or 'King Mandarin'. Equally nutritious as its Western cousin, this citrus hybrid that originated from Vietnam produces nectar with strong sweet overtones and a slight sour undertone when taken naturally.

Vietnam is also known for its succulent Pomelos (Citrus Maxima/Citrus Grandis). This 'largest citrus fruit in the world' has a taste similar to grapefruit; with nectar that's sweet with a slight bitter undertone and a light creamy color. As Asia looked towards modernity, this fruit became side-lined to traditional festive occasions. Until now.

DASA - The newest juice brand in Vietnam sought to bring these local treasures back to the fore-front. And, we couldn't agree more.
Here are the results of the freshly launched packaging - showcasing designs that highlight the fruit's origin (the iconic western region) encapsulated by a 'modern girl returning to her roots'.

17/05/2022

(っ◔◡◔)っ ♥ Welcome back!
Glad to see you healthy and well.
We couldn't be happier.
Much has changed in the last few years.
Here's one of many changes to the milk scene in Vietnam.
Complete redesigned packaging for Lothamilk's Pasteurized range.
They come in fresh carton boxes or PET bottles; whichever fits your daily routine. Pick them up at your nearest convenience store now,
and get ready for more uploads from us real soon. ♥

Chào mừng sự trở lại!
Trong nhiều sự thay đổi của vài năm qua,
chúng tôi rất vui khi thấy bạn tiếp tục khoẻ mạnh và hạnh phúc.
Đây là một trong những thay đổi đó: Thiết kế bao bì hoàn toàn mới của Sữa Thanh trùng Lothamilk. (Sữa Long Thanh)
Dạng hộp hoặc dạng chai. Loại nào phù hợp với thói quen hàng ngày của bạn? Hãy nhận ngay tại cửa hàng tiện lợi gần nhất nhé và sẵn sàng đón nhận các việc mới từ chúng tôi đây. 😘

17/08/2021

Wishes of safety and positivity to all working from home.

03/02/2021

Viewing designed for the coming holidays!

When we're looking for creative ideas and inspiration, we usually browse our favourite websites, blogs, and social media channels. But did you know that

29/01/2021

Question Pt 2: What's better? An Award-Winning Design or a Design that sells?
The answer is one that many Designers and Brand owners are often conflicted about. And where communication gaps begin.

What's a 'Great' design?
To a designer, it is one that achieves an aesthetic so memorable, it attract audiences to use/buy.
To clients, it is one that can sell first and achieve a memorable presence. See the difference?

A truly great design however, has that 'imperfect' balance of both viewpoints; where communication goals are well supported by aesthetic appeal. I say 'imperfect' because it is almost never a 50/50 result, with priorities shifting - depending on product category, competition, consumer habits and aesthetic acceptance.

Graphic designers (esp. in SEA), are trained to focus on 'award-winning' aesthetic and technical disciplines, which helps develop innovative design thinking, but is insufficient to help them understand how practical purchase decisions are made.

Clients & designers trained in marketing communications however, understand that strategic visual communication is what persuades purchase decisions.

It isn't FMCG vs Pure Design or Commercial vs Art.

It is: "Serving a brand's communication goals effectively"
(See our case-studies below)

It is: "Finding that balance between communication effectiveness and aesthetic appeal."
(See our Ode to www.thisisrice.com)

It is: "Deploying Strategic disciplines to ensure communication effectiveness"
(See our Service Disciplines)

And it is: "Measuring designs with actual market results."
(We'll share this in our next post).

We call it Product Branding - Understanding that design serves the brand and the audience it's meant for; Not the designer.

19/01/2021

Happy New Year. I know we're late. January flew by so quickly as we settled into our new-norm and new-look.
We hope everyone continues to overcome challenges both on the business end as well as at home.

For now, Welcome to Wildfire.

The 3 most common questions I get asked when it comes to what we actually do?
"Are we design specialists?"
"Are we branding specialists?"
"Are we packaging specialists?"

The answer is all the above.

While Corporate Branding has gained wide understanding & importance amongst South East Asian (SEA) brands, the term Product Branding (PB) hasn't enjoyed the same understanding and recognition for the value it brings to brands wanting to engage their audiences effectively. And while Global brands understand and deploy to great effect, many SEA brands especially in the SME category deploy occasionally or are often entirely unaware of a holistic PB approach.

We'll reveal the Product Branding 'secrets', via holistic brand disciplines to help your brand release its true strategic advantage and craft truly engaging packaging results across product lines to compete effectively.

Our straight answer to what we do?
We are Product Branding Specialists.
We've been focused on delivering 1 simple outcome for the people who work with us, the brands we serve and the community at large
- .

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Reach out to us at:
web: www.wildfirebrand.com
Linkedin: https://lnkd.in/ggW7YrN
email: [email protected]

23/09/2020

Selection from our Rice, Sauces, TCM, Milks and Cereal branding

23/09/2020

23/09/2020

Selection from our Confectionary & Snacks category branding