13/08/2025
𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐞𝐯𝐞𝐫 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐞𝐝 𝐰𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐩𝐮𝐫𝐩𝐨𝐬𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐖𝐞𝐛𝐬𝐢𝐭𝐞/𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤/𝐅𝐁 𝐆𝐫𝐨𝐮𝐩/𝐅𝐨𝐫𝐮𝐦/𝐁𝐥𝐨𝐠?
📌 Why do agencies always say: build a Website, create shareable content, write Reviews, seed in Groups/Forums, book PR/news?
🔖 Because you need three media types to reach the right people, convert them, and spark positive discussions about you.
First: What are the 3 media types? (POE Framework)
1) Owned Media – your “home base”
Website/Landing Page, page, Blog, Email/CRM.
→ Role: Educate, capture leads, convert. You control 100% of UX, pixels, forms, SEO.
2) Paid Media – your “growth accelerator”
Facebook/Instagram Ads, Google Ads, TikTok Ads, Sponsored Posts.
→ Role: Fast reach expansion, message testing, nurture audiences from cold → warm → hot.
3) Earned Media – your “trust engine”
Reviews/UGC, PR/news, Group/Forum conversations.
→ Role: Social proof, word of mouth, durable credibility.
What does each platform do?
✔️ Website/LP: Conversion-first, data capture, full tracking.
page: Updates, surface-level social proof, fuels retargeting.
✔️ FB Group/Forum: Community—real Q&A, thoughtful seeding (value first, soft CTA later).
✔️ Blog: Long-term SEO; deep dives into pains & solutions.
✔️ Reviews/UGC: “Real people, real results” → higher purchase rate.
✔️ News/PR: Authority lift; boosts CTR & CR across all channels.
How they work together (Flywheel)
📍 Paid finds strangers → sends them to Owned (Website/LP) to explain & capture leads → Earned (Reviews/UGC/PR/Groups) builds trust → loop back with retargeting + email to close and grow LTV.
Note: This is just one example of combining the three channel types—your ideal mix and tactics will vary by industry.