18/06/2026
From recycling plastic waste to reaching international markets, PANI’s journey shows how digitalization can create new opportunities for growth. ♻️📈
Since 2009, PANI has been transforming plastic waste into reusable products and packaging solutions that support businesses across Kosovo. While the company had built a strong reputation through its work, its digital presence remained limited.
With support from the Digital Empowerment Initiative (DEI), PANI developed a new visual identity, professional promotional content, and an active presence on social media platforms. The impact was immediate: shortly after launching targeted online campaigns, the company received a business inquiry from Germany through a Facebook advertisement, opening the door to new international opportunities.
PANI’s story demonstrates that even in traditional industrial sectors, digital visibility can generate real business results.
Read the full story in the first comment. 👇
The Digital Empowerment Initiative (DEI) is co-financed by the Ministry of Industry, Entrepreneurship, Trade and Innovation (MIETI) through KIESA, in collaboration with the EnInGeP project. EnInGeP is financed by the Austrian Development Cooperation (ADC) and is jointly implemented by CARE International and ECIKS.