Becca Johnson Creative

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Becca Johnson Creative

I help impactful entrepreneurs strengthen their social media marketing to increase their visibility!

18/01/2024

I had the privilege of presenting for Sulit Press authors earlier this week and sharing how they could build their author platforms through social media. Michelle Savage is amazing and it's obvious how much she cares about truly serving and supporting her authors.

09/06/2023

Why does showing your face on social media help you market your book or service? 😀 🤳🏻⁠
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You’re selling the book or service, so why should you consider showing yourself? 🤔⁠
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Because people are much more likely to buy from someone they feel connected to. They want to see the person behind the book—their personality, their excitement, their dreams. ✨ They want to see the person offering the editing or coaching services—their trustworthiness, their care, their personality. 🤝⁠
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If people feel like they know even a part of you, they’ll feel more inclined to buy your book or work with you. 🥰 You’ll stand out in their mind because they have a face and a personality to connect to the business or the book.⁠
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And if you’re holding back from showing your face because you think you have to look “perfect,” know that the ones that matter, your people, don’t care what you look like. 💜 People are actually tend to shy away from perfectly polished because it doesn’t feel real. Messy makes you even more human and relatable.⁠
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Be you. That will attract your people. 🌟⁠
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If you'd like help developing your Instagram strategy so you can attract your people, you should apply for an Instagram Strategy Intensive at this link: https://beccajohnsoncreative.com/instagram-strategy

12/04/2023

It can be easy to get tangled up in all the things you want to do or think you should do on social media. 💫 Before you know, you’re overthinking everything like Danikka was.

It can be untangled though! ✨ Social media doesn’t have to be so complicated.

💡 Just like with Danikka, if you tell me your goals and questions, I’ll untangle them for you. During our Instagram Strategy Intensive, I’ll give you a plan to follow that works for you.

A strategy will only work if it’s unique to you and designed with your business in mind. 🌟

And I love problem solving and uncovering ideas with you to make your social media sustainable and fun! 🤩

Want your own Instagram Strategy Intensive? ✨ Apply at this link: https://beccajohnsoncreative.com/

04/04/2023

How long should your social media posts be?

🌟 Part of this will depend on your audience. You need to know your ideal client or reader well.
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✨ Overall though, I recommend writing shorter captions. That doesn’t mean only posting a couple sentences. It does mean being mindful of your audience’s time and attention span. ⏳
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Not everyone has the time or energy to read a long caption unless it’s from their favorite creator. 🤩 And seeing a huge block of text can overwhelm some people. 😅 They'll swipe on by.⁣⁠
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It’s like editing a story—cut what isn’t necessary. ✍🏻 Use powerful, specific words to get your point across succinctly.⁣⁠
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Do you read every caption or skip if it looks too long?⁣

30/03/2023

I had such an amazing time with Angeline helping her create her personalized Instagram strategy! 🤩

We talked about things like

✨ How to present her books and business in a way that really lets them shine

✨ How to find and connect with her dream readers

✨ How to navigate the algorithm so it’s working for her

✨ How to create a recognizable brand that stands out to her readers

✨ How to confidently show up on Instagram in a way that feels good

We finished the call with a solid plan and specific steps she can use to carry it out. 💡 And I love knowing that she’s confident moving forward! That’s my goal with these Instagram strategy intensives.

🌟 If you want one for yourself, you can apply at this link: https://beccajohnsoncreative.com/?page_id=797

14/03/2023

Having a strategy really can make all the difference. 🤯⁣⁠
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If you want to get in front of your dream readers or clients, be full of ideas and excited to create content, and connect with people who are interested in what you have to offer, creating a strategy can get you there. ✍🏻⁣⁠
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💡 You’ll be clear on what actions you need to take to achieve your goals.⁣⁠
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🌟 You want to boost your engagement? You’ll know what to do to make that happen!⁣⁠
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🌟 You want to post content that speaks to your people? You’ll know how to craft content that resonates!⁣⁠
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Plus, having a strategy in place can keep you excited about showing up on social media. 😀 You have a plan, you’re confident, and you can have fun with it!⁣⁠
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My Instagram Strategy Intensive was created for you! The person who’s ready to make an impact with their social media and move toward their goals.⁣⁠
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I can’t wait to brainstorm your strategy with you! 😁 Apply at this link: https://beccajohnsoncreative.com/?page_id=797

08/02/2023

3 reasons your content isn’t getting seen and how to solve it. 💡

It’s discouraging to spend so much time creating Instagram content to promote your business and feel like no one’s seeing it.

I know that trying follow-for-follow threads or forming engagement pods can seem like solutions, but if they were you wouldn’t be feeling this way. ⚡

Instead, try this:

🌟 Engaging with current and future followers outside of your usual group for 10-20 minutes per day.

🌟 Auditing and refreshing your hashtags. Is it time for some of them to go? Is it time to add a few new ones?

🌟 Mixing up how you do things. Maybe it’s time for a Reel, or a carousel, or a Live. Try new things!

Are you ready to learn more about how to be seen on Instagram, promote your business in a way that gives you confidence and excitement, and draw in your ideal readers or clients? 😀 Then you’re ready for an Instagram Strategy Intensive with me! Here's the link to apply: https://beccajohnsoncreative.com/?page_id=797

31/01/2023

No two Instagram Strategy Intensives with me look the same. ✨ You and your business are unique, and the same is true for your social media strategy.

When Lisa approached me about getting a strategy intensive, she had specific needs and goals for her business’ social media. 🌟 She told me what she was looking for, and I had her expand on her goals and desires in a prep questionnaire I send my clients.

That way, when it was time for us to meet on the strategy call, I had specific solutions and ideas to give her! 💡 I helped her figure out the best way to connect with her dream clients while spending less time on the tedious tech side of things.

It made my day to hear she feels so much more confidence and direction for her business’ social media! 🤩 I can’t wait to see how she uses the tools I gave her and to watch her continue to grow. I know she’s going to be amazing! ☄️

Want a personalized strategy for your Instagram? Apply at this link: https://beccajohnsoncreative.com/?page_id=797

04/01/2023

Your social media content is pointless without a goal.

Every post you make should have a reason, even if that reason is helping your audience feel more connected to you. 🤩

If you’re creating content without a clear goal in mind, not much will come of it and you may even be confusing or boring your audience. 💫

What kind of purpose might your social media content have?

✨ Connecting with your audience

✨ Building trust with your audience

✨ Filling your email list

✨Interesting readers in your book

✨ Introducing potential clients to the challenges you solve

Want someone to help you stay on target with your social media goals (and show you how to reach them)? 🎯 My social media intensive is made for the DIYer, and my social media management is for the person who wants it done for them. You can apply for either at this link: https://beccajohnsoncreative.com/

21/12/2022

I want to put you in control of your own success on social media. 🌟

As my awesome client says in her testimonial above, during our social media intensive, I gave her the tools and guidance she needed to make a plan and feel confident in it. ✨ She now knows what actions she can take to move herself closer to her social media marketing goals.

And it was so fun working with her and giving her those tools! 🤩 My clients ask great questions that let me nerd out about marketing strategies they can use to both speak to people and use the algorithm to their advantage.

I love seeing my clients put their new knowledge to use and come up with clever ways to implement what I’ve taught them! 💡 I have brilliant clients.

🌟 Want to be one of them? You can apply for your own Instagram Strategy Intensive with me at this link: https://beccajohnsoncreative.com/?page_id=797

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Saturday	08:00 - 17:00

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