R&D Business Growth

10/06/2021

Video in the comments section 👇

19/05/2021

By integrating with more platforms and partnering with the biggest search engine in the world. Shopify has rapidly become the ecomm platform of choice. (Just check the share price of the past 12 months) 📈

The question is 🤔

Why would you not leverage this opportunity for yourself and business? 👇

With integration done in a few clicks, merchants can have their products appear across Googles 1 billion 'shopping journeys' everyday through searches.

So yes this is kind of a big deal and a GOOD one! Not only for the merchant/seller but also for the digital marketer.

Google today announced it’s partnering with Shopify, giving the e-commerce platform’s more than 1.7 million merchants the ability to reach consumers through Google Search and its other services. The integration will allow merchants to sign up in just a few clicks to have their products …

27/04/2021

The Facebook Ads Manager has a bunch of interesting and quite frankly confusing metrics to choose from right? 🤯
But what really counts when it comes to eCommerce and client metrics 🧐

Here are our MUST KNOW go to metrics at R&D Business Growth and why 👇👇👇

1. Breakeven ROAS
This refers to the ROAS at which you/the client is breaking even after taking into account the COGS (Cost Of Goods Sold).

The Formula 😎
Sale Price / Net Profit = Breakeven ROAS
$100 $65 1.54

If your clients Breakeven ROAS is 2+ you've got to be hitting a minimum of 4+ for it to be profitable for them... think about that! There's going to be a lot of work involved if the clients Breakeven ROAS is high from the offset.

2. AOV - Average Order Value
This refers to what the average amount 1 customer spends per order they make.

The Formula 😎
Total Revenue / Total Orders In A Period = AOV
$25000 $800 $31.25

Knowing AOV's offers a window into shopper behaviours and how much they are spending on your products.

When you understand what your customers are spending per order, you can then plan pricing and marketing strategies to improve the value of each order by cross selling or offering upsells during the sales journey.

3. WCR - Website Conversion Rate

Simply, we want this to be as high as possible so you/ the client are getting more value from existing customer bases and when optimised can lower your customer acquisition costs, driving profit up.

What are your go to metrics and why? Drop a comment below 👇

08/04/2021

Not to worry, you're in good hands here with us your needs and goals matter to us

08/04/2021

Want to find out how big your IOS audience is?
I've created a short video walking you through how to do it using Facebook & Google Analytics
Enjoy and please leave a like or a comment or even share 👇

Check out a video I made via Loom

10/03/2021

Lovely Video Testimonial from a fantastic client of ours 🍻 always a pleasure 😊🙏